Katy Perry Looks Holiday-Chic In H&M’s New Campaign
Are you ready for the holiday season? Well, if there’s someone who’s definitely ready, that’s Katy Perry. The 31-year-old singer has teamed up with the world famous Swedish fashion retailer getting all holiday-chic in H&M’s newest campaign. Already can’t wait to get your hands on those lovely holiday pieces? Check out H&M’s website and shop your favorites!
Wearing H&M’s Christmas offerings, which include some cute flared skirts and Christmas sweaters (just wait and see the ‘Elfie Selfie’ one, it’s insanely lovely) in the perfect Perry style we all know, the renowned singer is photographed by Jonas Åkerlund cuddling up to candy canes and life-sized gingerbread men and nutcrackers soldiers. H&M’s holiday 2015 campaign also features some tuxedo jackets and fringed skirts, which means that we are about to see a well-balanced mixture of tailored and casual pieces, perfect both for our upcoming formal and casual events.
Perry, who has always been a fan of H&M, recently shared her excitement about the collaboration stating: ” I had such a festive time shooting this larger-than-life holiday commercial with Jonas Åkerlund, and all of the fun clothes, especially my favorite, the Elfie Selfie sweater. H&M was one of the places where I first began cultivating my personal style. I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget. I can’t wait for you to see the world we created with Jonas Åkerlund and Dan Jackson.”
H&M’s headquarters are also enthusiastic about this collaboration, which also must have meant a lot of work, given the fact that the campaign was revealed only a few days later from the Balmain x H&M latest partnership. Thanks to Perry’s popularity, however, the fashion house could just have had its ultimate collaboration (the American singer, besides being highly popular on the main social media, is also the highest paid woman in the music industry according to Forbes).
“We are so thrilled that Katy Perry will star in our campaign this holiday season. We love everything about Katy, from her incredible talent and energy to her playful sense of personal style.” says Pernilla Wohlfarht, H&M’s head of design.
However, the Katy Perry x H&M collaboration is not down yet with the surprises. The collection, which is going to be available in stores worldwide from about mid-November, features Katy Perry’s first Christmas song ever, which is going to debut on Monday, November 23. Although it might seem to be ‘just’ a television advert song, it is a real life opportunity for Perry, whose song will thus officially enter the imperishable world of Christmas melodies.
“It’s every artists dream to have their own Christmas song, and starring in the H&M campaign gave me the perfect opportunity. Every Day Is A Holiday is big, bold, epic and unashamedly fun, just like Christmas should be.”
Last but not least, H&M’s holiday 2015 season will include some philanthropic work too. Selling any designed gift card, the H&M Conscious Foundation will donate 5% of the proceeds to UNICEF, which consequently will help children in need in Myanmar to get a better education.
Photos courtesy of H&M