Forever 21’s Back to School Inspired Fall 2015 Campaign
If you’re still in the Back-to-School age, you’re the One and Only, Forever 21 has been looking for! Yes, they’ve given out announcements looking for you, asking about you and finally trying to talk to you. If you’re reading this right now, then Forever 21’s fall 2015 campaign has finally reached you. Now that you guys met, let’s introduce ourselves, display our best qualities and hope our friendship will be long-term. Forever 21 ad campaign was released in both photos and video, showcasing some of the best looks and characters of the Back-to-School season. We’ve got the divas, the don’t-cares, the local flirts, and so on. Watch the video to get inspired, get the photos to pick your favorites.
The color palette seems to be taken directly from the fall trees, featuring warm hues of maroon, brown, blue, and more. There’s also some black and white but not to an extent to make you feel monochrome. The outfits are really awesome; if I had a full torturous school year before me, I’d definitely make a few investments to stay always Forever and ever 21, just like the models – Anna Speckhart, Ashley Smith, Camille Rowe and Mikkel Jensen. Are you one of them? There are a few ways to find out.
Are you bold? Yes? Think again, are you that bold to wear Frankenstein boots to school? This campaign has extreme shorts and modest tops (we like the polar opposites), A-line dresses with a loose fit, socks showing underneath your boots and more. That’s the spirit of ‘90s, and if you want to rock it in school today, you’ve got to be a little Braveheart.
Are you stubborn? Even the models have that look, no matter what you’re telling me, I do what I like. Oh, collage years, we’ve all been through those. And there was a time when being stubborn was the most professional thing we could do. So, that’s the reason I can clearly see the models and Forever 21 outfits in Back-to-School theme.
Are you curious? Of course you are! Otherwise you wouldn’t care about a delicate industry as the fashion is. And that’s another way you fit into Forever 21’s character.
Are you up for some fun? There’s a special flirtatious ‘90s vibe in the campaign. Short dresses, leather jackets, platform shoes… what other proof do you need? The past keeps coming back, whether it’s your favorite brand or your friend, someone will unearth the forgotten trends one day.
No matter how much you like to have fun and enjoy unlimited freedom, you still care what the girls in the corner are talking about your outfit. And for shutting them up, you’ll gladly visit the old friend, Forever 21, for a piece of advice and a very direct favor. Happy shopping!
Photos courtesy of Forever 21