The new season is rapidly approaching and more and more fascinating fashion campaigns are getting revealed, which give us a perfect insight into the upcoming fashion trends. One of the most impressive and fashionable ones is that coming from the Spanish label Massimo Dutti. Featuring gorgeous Arizona Muse, the newly launched Massimo Dutti spring/summer 2012 campaign showcases a parade of classy, feminine, refined and super-duper sassy looks, making us long for the new season. From soft neutrals and classic silhouettes to punchy shades and modern cuts, as well as delicate lace, pleats, polka dots and dreamy floral prints, the brand has you covered. And now you have no excuse not to revamp your wardrobe with a few extremely wearable, affordable and versatile pieces.

A special touch of understated elegance wraps up the lookbook, which has something for every fashion lover. Seems like all the hottest trends of the new season have come together in one single spot. Think lovely Peter Pan collars and bows or boost your ladylike allure by opting for elegant, roll-worthy dresses and trench coats.
If you are the bold type of girl, go absolutely colorful this season by choosing those irresistible must-haves signed Massimo Dutti. On the other hand, if you don’t like being the center of everyone’s attention with your eclectic style, you can pick just one refreshing pop of color, for instance, a blouse or a bag. Don’t fear to give your wardrobe some edge and you are bound to make a huge sartorial statement.

If your wardrobe is just stuck with numerous clothing pieces and you are looking for something new, be creative in the new season and sport innovative combinations. And with so many fabulous pieces featured in the Massimo Dutti spring/summer 2012 campaign you are sure to stay seriously stylish throughout the season. Go sophisticated with tailored pants, ladies dresses, shirts and matching accessories. Finalize your looks with the most appropriate pair of shoes, handbags, belts, scarves, sunnies and jewelry, and you are a real fashioniser!

Photos courtesy of Massimo Dutti

The great thing about affordable clothing retailers is that they are really able to provide us with stand-out pieces reflecting the hottest trends of the moment and imitating the impressive designs we have spotted in famous catwalk shows. One of such labels is J.Crew, which has already unveiled its spring 2012 lookbook, flooded with a large selection of versatile cover-ups, ladies dresses, cashmere sweaters and chic pants in punchy shades, ideal for the summer days. Anyone can look impressive and simply mesmerizing when playing with the fabulous pieces featured in the J.Crew Collection spring 2012 lookbook. Simply choose your favorite ensembles and banish the monotony in your look.

This refreshing and youthful collection has been designed especially for daring fashionisers, who aren’t afraid of flaunting their creative and flirty side by opting for color-blocked pieces. Bright yellow, blue and green tones along with versatile creamy ones will instantly add a fun and lively touch to your summer looks. It’s time to stray away from safe style interpretations and try your hand at experimenting with a few challenging ideas, at the same time preserving your femininity and youthful spirit.
Fascinated with the chic retro glamour style? Choose the hottest tweed suit and you’ll add the right amount of this lovely vibe to your look. Those silky soft dresses are equally impressive, but also sexy and feminine. No need to overdo with your accessories, as the clothes already say much about your scene-stealing look.

Next to these ultra-feminine ensembles, the J.Crew Collection spring 2012 lookbook also includes relaxed sweatshirts and cashmere sweaters for the days, when you don’t want to look too feminine. And those multi-colored cropped pants and patterned tops are sure to appeal to those, who know how to juggle with various optical effects and refined fabrics. Consider this funky, fresh collection signed J.Crew in the new season to ditch your monotonous outfits and turn a new leaf in your fashion diary.

Photos courtesy of J.Crew

The love affair between fashion and Kate Moss is really enormous, so strong that it will hardly let the gorgeous supermodel enjoy her spare time. It’s not a big surprise that fashion designers literally fight for her role in their own fashion projects. This time the lucky brand is Liu Jo, as stunning Kate Moss features in the latest Liu Jo Spring 2012 campaign, channeling her bohemian allure into a beautiful summer reverie. She is promoting the boho chic dresses and stunning denim looks of the Italian label, at the same time once again revealing her sex-appeal and natural beauty.

Photographed by Mario Sorrenti, the newest Liu Jo Spring 2012 ad campaign pictures Kate Moss in a number of dainty, romantic, as well as sexy pieces. Her relaxed hairdo and subtle smokey eye makeup add even more charm to the entire photoshoot.
Liu Jo is one of the most inspirational and influential brands in Italy and worldwide, which always manages to come up with interesting style solutions for fashionisers of all ages. The latest Liu Jo spring 2012 collection is flooded with breezy maxi dresses with a definite bohemian flair interpreted through beautiful abstract prints. There are also sassy cardigans, both patterned and mono-colored, which offer a stylish cover-up for your on-trend outfits. The soft and silky textures used make all those pieces even more versatile, due to the factor that they can perfectly feet all silhouettes.

Since no season would go without faithful denim, the brand also showcases a number of denim outfits. Kate Moss is demonstrating a number of gorgeous looks, worth investing in. Take a look at the campaign and start purchasing a few basic and alluring pieces to guarantee your dreamy and voguish look in the new season.

Photos courtesy of Liu Jo

Gorgeous supermodel Naomi Campbell stars in the latest PINKO spring/summer 2012 campaign, looking undeniably divine and stunning while showcasing the hottest ensembles from the label’s newest collection. The 41-year-old British hottie features in a sensual black and white photoshoot, lensed by famous photographers Daniele Duella and Iango Henzi. She comes to join the fairly impressive list of celebrities, who previously represented the Italian label, including Mariah Carey, Eva Herzigova, Elle McPherson and Steven Klein. Actually, this is not Naomi’s first collaboration with PINKO, as she also appeared in the brand’s spring/summer 2006 ad campaign.

Founded by Pietro Negra and Cristina Rubini, PINKO has got a worldwide recognition due to two main factors ” value and brand awareness. Constantly coming with sassy and high-quality pieces, the brand manages to satisfy the style needs of modern fashionisers. For the upcoming season, the Italian brand brings a rich line of impressive designs, ranging from uber-chic to playful and effortlessly hip ones. And Naomi Campbell perfectly embodies the sartorial spirit of the fashion house.
The classic and luxurious PINKO spring/summer 2012 campaign was shot in Paris, and manages to demonstrate Naomi’s all charm and sex appeal. “I’m very happy to be back working for PINKO because I think I was the first to work for PINKO,” Campbell said backstage.

Naomi later added that you feel extremely fashionable and sophisticated in all those pieces, designed by PINKO. “The quality, you feel very elegant, fashionable‚Äö√Ñ√∂‚àö√묨‚àÇ you find what you’re looking for very easily, you go in there and always leave with something‚Äö√Ñ√∂‚àö√묨‚àÇ. You know we started from the beginning and it’s growing and doing so well. And it’s really a very nice campaign,” she said.
Browse through the sizzling images from the campaign and watch the behind the scenes video featuring stunning Naomi.

Photos courtesy of PINKO

It’s all about sophistication, refinement and a modern touch. Prepare to be taken away into the world of luxury and elegance with the latest Elie Tahari spring/summer 2012 ad campaign, featuring supermodel Alyssa Miller. For their spring 2012 campaign, the luxurious brand has given preference to classiness and femininity expressed through a much daring color palate that ideally meets the hottest fashion trends. It’s simply impossible to stay indifferent to all those ultra-voguish, sophisticated, creative and high-class looks, which have a great power to transform even the simplest woman into a real goddess.

A well-defined emphasis on the silhouettes, bold color palette and vivid prints is the main fashion concept Elie Tahari has adopted for the spring/summer 2012 collection. Femininity and confidence are other attributes, which make the collection so exceptional and exciting. Dresses seem to be the main staples brought by the high-end label for the warm season, no matter it’s a monochrome one or a chic, printed item.
Although it’s not necessary to go for mixed prints to leave a huge impact, the Elie Tahari spring/summer 2012 campaign shows that it can certainly look alluring and unique, if done in the proper way. Mixing wild animal prints with two daring hues, the label is trying to prove that taking a few fashion risks can certainly lead to unique and stand-out looks that turn heads instantly. However, the collection also brings more modest and simpler options, for all those, who don’t like to be the center of everyone’s attention.

In the era, when a special importance is given to fashion accessories, Elie Tahari simply couldn’t overlook their importance. Here too we can observe the same refinement and sophistication maintained. As a result, the Elie Tahari spring/summer 2012 collection presents oversized envelope bags or high heel sandals. When it comes to the accessory choices, the brand keeps the adequate balance between textural and chromatic highlights, which are known to always lead to spectacular results.

Photo courtesy of Elie Tahari

Make sure to look bright, youthful and colorful to the max this upcoming season, straying away from boring and too predictable outfits! Join the cool generation and draw inspiration from one of the most popular brands of the moment ” GAP. The latest GAP Be Bright spring 2012 collection encourages all the young to go versatile and eclectic by offering the hottest colorful jeans and modish printed shirts. Covering some of the hottest trends of the season, the collection manages to stay true to the youthful and cheerful concept that modern fashionisers like so much.

It’s time to kiss goodbye to monotony and look ultra-cool with the help of these inspiring urban sportswear outfit ideas. Known for its keenness for the eclectic style trend, GAP is making sure the new season never lacks this cool fashion direction by bringing a myriad of easy-to-pull-off outfits. Add a colorful and on-trend bomb into your new season closet and guarantee the success of your signature looks.

The color palette of the new GAP Be Bright spring 2012 collection is almost infinite: there are purple, yellow, blue and khaki hues, as well as timeless white, grey and earth tones. GAP brings a large number of skinny jeans in punchy shades and cropped pants, which can be easily combined with mono-colored t-shirts and tank tops. Think vibrant shades and simplistic designs for the ultimate impact. You can purchase all the items from this refreshing collection online or at the local GAP store.

Image courtesy of GAP

Time to inject a little bit freshness and color into your wardrobe! If you feel really daring and eager to have fun with your styling this season, take a look at the latest Massimo Dutti February 2012 Lookbook, featuring Tati Cotliar, who looks simply fantastic in a number of youthful and outstanding pieces. Filled with simplistic, effortlessly hip pieces, as well as smart and elegant options, the newest collection coming from the Spanish brand is sure to see you uber-stylish throughout the sunny days. Think colorblocking, playful stripes, vivid red, blue and orange tones, but also a myriad of retro-inspired looks this new season and radiate all a beautiful edgy flair that simply dazzles.

Spring is the season to go a little flirty, fun and playful, so if you need inspiration, the newest Massimo Dutti lookbook will certainly put you on the right track. There are effortlessly hip jackets and blazers with tuxedo collars, simple tees and lamé skirts, skinny pants and classic silk shirts, laminated linen dresses and a rich line of smart casual outfits that will satisfy the fashion needs of even the strictest fashioniser. With so many gorgeous goodies available, we certainly can start looking forward to summer.
Want to stand out with your unique look? Think two-tone dresses, pleated flowing trousers, shirts and blazers in eye-catching blue or fuchsia shades. A few stylish printed pieces will also solve the question: for instance, go for those Japanese print trousers and you’ll definitely look absolutely lovable. Inject a subtle dose of romanticism in your look by going for lace skirts and silky, breezy textures, or cheer up with a vibrant red sweater!

You’ll hardly go without matching accessories, which is the reason why the Massimo Dutti spring/summer 2012 lookbook also includes patent leather heeled sandals, peep toes, oxford shoes, messenger bags with golden corners, leather clutches with snakeskin flap roomy shopper bags, tiger bracelets, rings, and watches. Take a look at Tati Cotliar and start sporting a myriad of stylish combos!

Photos courtesy of Massimo Dutti

Spring is the season of change, no matter it’s about a change in temperature, nature, beauty or style. The sun stars shining brightly, the colors get lighter and we happily say good-bye to gloomy, dramatic tones. Bringing so many vibrant and light shades, spring makes fashionisers think about their style, find the most flattering shades and update the closets based on the newest fashion trends. Tackling the dilemma of color choices, Madewell has come up with a stunning lookbook, where you can find a myriad of adorable looks for inspiration. Lighten up ” this is what the brand preaches with the fabulous Madewell Looks We Love: Ligthen Up collection, featuring a kaleidoscope of simple, yet classy and ultra-balanced versatile pieces.

Classicism and retro touches seem to be the main sources of inspiration behind this refreshing and youthful collection, which skillfully manages to provide sophistication while proving that daring and vibrant shades aren’t the only ones that help you stand out with your amazing look. Classy combos and discreet accessory choices prove to be a successful recipe for demure looks that perfectly manage to cover some of the hottest trends of the season.
Another mainstream of the collection is denim, which we can never have enough in our wardrobes. With a beautiful combination of lighter and darker washes, Madewell brings a much-needed diversity into casual chic outfits.
Another huge trend reflected in the Madewell Looks We Love: Ligthen Up lookbook is the presence of cheerful stripes, which cover both dresses and shirts, and look equally impressive. Pleats and masculine touches, like formal white shirt are also noteworthy style direction Madwell has covered.

Jackets prove to be extremely versatile and useful not only for easily adjusting the varying temperature, but also bringing contrast and interest into your monotonous looks. The neutral tones make these pieces even more functional and easily-adaptable.
Last but not least, the Madewell Looks We Love: Ligthen Up collection brings a rich line of accessories to choose from, including spacious bags, oxfords, comfy ballet flats, suede boots and platform pumps paired with knee-high socks or ankle socks, belts and retro sunglasses. All in all, the collection has all to make you stand out with your impeccable and classy style in the new season.

Photo courtesy of Madewell

With winter quickly yielding its place to the sunny days of blossoming spring, it’s more than obligatory to revitalize your wardrobe and inject the bright season spirit into your styling. Among so many gorgeous collections available the Stradivarius February 2012 Lookbook manages to stand out with its dainty and dreamy flair that makes us immediately think of spring. From relaxed jeans and jumpers to girlish skirts and dresses, and a wide range of eye-popping accessories, the latest collection coming from the Spanish label is rife with seriously stylish beauties for all those girls, who care about their style. With a strong effortlessly chic and casual vibe, this amazing lineup signed Pink Atmosphere has it all to solve all your style dilemmas and add a mega boost to your new season wardrobe.

This season go all feminine and flirty, and flaunt your playful, girly side by picking your favorite pieces from the beautiful cavalcade of clothes and accessories brought by Stradivarius. Whether you are more into loose, relaxed jeanswear or romantic and ladylike dresses and skirts, the Spanish label has you covered. Don’t shy away from prints, bold stripes and punchy shades, and prepare to make a strong fashion statement in the new season. Think chic boyish ensembles, or, on the contrary, alluring feminine staples for the ultimate impact.

Floral prints seem to be one of the main inspirations of the Spanish high-street brand, as they cover shirts and scarves, skirts and dresses, and manage to look equally impressive and dramatic. And certainly, it’s impossible to imagine any season, be it cold or warm, without the old faithful denim, which gets revitalized in this beautiful collection in a myriad of interesting ways. Look chic at the maximum this season by sporting a pair of stylish skinny jeans with cheerful stripes or romantic floral prints!
And certainly your look can never be considered complete, unless you turn to a few impressive accessories. From shoes, handbags, belts to scarves and jewelry pieces, Stradivarius brings a wide range of stunners to add a perfect finish to your seasonal ensembles. Check out the entire Stradivarius February 2012 Lookbook and prepare to welcome the new season in style!

Photos courtesy of Stradivarius

When a strong love for fashion comes face to face with a special desire to make a difference, we have the chance to witness a real work of art, just like the latest breathtaking Edun spring/summer 2012 ad campaign, titled Beautiful Rebels. Amazingly colored butterflies perform a spectacular show and seem to be telling a fascinating story of duality and transformation brought to life by photographer Ryan McGinley. Nature and skin kiss each other and express the passion, playfulness and poetic contemplation Edun was so eager to display in the campaign. While we have six species of delicate butterflies as “models’, all indigenous to Africa, we can definitely agree the Edun spring/summer 2012 ‘Beautiful Rebels’ ad campaign dazzles!

“We really wanted to capture the essence of Edun, and of what inspires the brand, which is duality and transformation,” Ali Hewson, one of Edun’s founders, revealed in an interview with WWD. To picture this ultra-fascinating campaign, Hewson worked together with Bono, the other Edun founder, creative consultant Jefferson Hack and creative director Sharon Wauchob.
With such an impressive debut campaign for the upcoming warm season, Edun fully concentrates on the beauty and free spirit of nature and presents just a few pieces from the brand’s collection. As Edun’s main objective isn’t only to design stylish clothes, but also develop trade with Africa, the brand opted for African craftsmanship and brought gorgeous crochet vest and shorts that will hardly leave anyone indifferent. Moreover, there are laser cut blouses in the line, which demonstrate the great effect of using the sophisticated modern technology in the design process.

The Edun spring/summer 2012 ‘Beautiful Rebels’ ad campaign, featuring ultra-refined butterflies alongside Bradley, Charlotte, David, Dempsey, Ehren, and Herieth, will appear in the March edition of different glossy and lifestyle magazines, such as Italian, French and U.S. Vogue, Vanity Fair, Dazed & Confused, AnOther, T The New York Times Magazine, and the Sunday Times of London. In addition to this all, there will also be short “blink videos” done by McGinley, which you can watch on Edun.com.

Photos courtesy of EDUN