Belong Here: Parfois Fall/Winter 2015-2016 Campaign
Parfois, one of the most beloved brands in the fashion industry, has finally blessed us with its new fall/winter 2015-2016 collection and an inspiring promo video that’s worth sharing. Let’s start with the promo clip. The “Belong Here” theme, which is the main focus here, is a slight hint about why you should follow Parfois’ lead. It features the French actress Norah Lehembre getting ready for her performance at the beautiful Bolhão Teatro in Porto.
This theme has long been used by cosmetics and fashion brands, including one of the most respectable houses, Dior, to awaken the inner actress that all women have (and we all deserve an excellence award). Only Dior’s use of this theme emits rays of luxury and extravaganza, while Parfois’ choice is far more different than the French approach. The creators have clearly taken away the grandiose of the world of theater and made it more modern, informal, and personal.
Every woman will feel inspired after watching the clip. We always want to take the center stage, even if the only thing we own at the moment is seat 7. The journey from your seat to the stage is a short one. You’ll be submersed into the world of beauty, art, and spotlights. Who wouldn’t want to “Belong Here”?
Coming back to the Parfois fall 2015 collection itself, you’ll be positively surprised to know that it’s more diverse than you could have imagined. In fact, 6 different collections form the campaign that is meant to appeal to a range of styles. Let’s go over the best themes, one of which is called Oriental Express. It will appeal to the confident and sophisticated shoppers. The color palette is distinguished by a variety of tones, including gray, blue, brown, yellow mustard, purple and burgundy. The choice of fabrics is rich, decorated with embroideries, sequins, stones, and so on. In a word, it represents the richness of the oriental fashion that’s famous for mind-blowing patterns and embellishment. These are bags that will be noticed wherever you go. The jewelry is near-to-classic with silver base and pearls.
Another collection, New Romantic, has incorporated folk and romantic elements, often telling an entire ethnic story with a style. Female Warriors, on the other hand, is entirely different; it’s for women who love the clean look and straight lines, cold winter colors and a slightly androgynous fashion. A warrior doesn’t need too much embellishment to show her strength, does she?
Parfois covers a whole new shoppers’ segment as well. Those who love the retro look and would be excited to travel back or forth in time, will be able to find their perfect bag here. It’s a perfect combination of past and future, with soft pastel colors lined with bold and bright tones. The sunglasses, too, deserve a note here; the last important element to complete your retro character.
If you sense a feeling of belonging here, then you’ve found your true accessory match. It’s Parfois, a story to be told on stage.
Photos courtesy of Parfois