Gucci Offers DIY Service To Customize Your Dionysus Bag
Alessandro Michele seems determined to constantly remain in headlines for his various projects as creative director of Gucci. His latest innovation to stay up there is a new iteration of the already-classic Dionysus bag, which was released during the fall 2015 season. It was with this handbag that we caught a glimpse of the changes Gucci would undergo because of Michele; it married the classic Gucci symbol with some modern edge, which is essentially where the brand has landed today.
The bag has undergone many different styles, from florals and solid colors to patterns with fun, different embroideries, so you would think a new styling of the same bag wouldn’t be groundbreaking enough to hit some headlines. But there is something truly special about this bag styling, because it is all put into the hands of the consumer.
You’re still getting that iconic boxy yet slim handbag, and it is still secured by a double-ended horseshoe closure with tiger heads on either end, which is where the namesake of the bag came in, as a nod to Dionysus, the Greek god. This is the general shape of each bag, and that much isn’t made to be customized.
However, it is the DIY patch and embellishment choices that help personalize Gucci’s Dionysus bags. Only the medium and large sizes can be customized, but hey, that just gives you an extra excuse to treat yourself to a luxury handbag!
The embroidered patches you have to choose from include different flowers, insects, and snakes, among others. Other styling options come in the form of possible initial monograms (with a choice of decking them out with stunning Swarovski crystals), trim, or hardware.
As Michele says, it is important “that the way you dress is how you feel, and that men and women should feel authentic and free in the expression of themselves.” This is the general philosophy that the designer uses when approaching his design work, and this is one project that is so fitting of the phrase.
People all have their unique styles and quirks, but one thing remains constant: the Gucci Dionysus bag is hot. Michele recognizes the blatant success of his design, and decided to let the customer’s individual style win out as well.
This is such a crafty, classic DIY project, that if another brand had come out with the same idea it might have come out a bit too corny. But following the ever popular #GucciGram stint on Instagram, Gucci lovers everywhere are longing to take part in the brand’s inner workings. This is a great way to allow for that freedom.
Unfortunately, this whole process is only available in Milan, at the Via Montenapoleone flagship – for now. It will be expanded out to other major global cities, but we’re just hoping it also expands onto the online market, so this awesome, individualized project can reach people everywhere.
It has also been mentioned that Gucci’s loafer slippers, Ace sneakers, and certain ready-to-wear pieces will eventually follow suit and allow for customization. But for now, the Gucci Dionysus customizations will keep us more than preoccupied. We’ll be keeping an eye out on social media for all the fabulous.
Photos courtesy of Gucci