Exploring the Unique Selling Points of Major Brands and How to Follow Suit

The world of luxury goods continues to change, and yet, whenever there’s a market shift, the major brands invariably have the edge. Through years of drilling their branding into the consumer base, they’ve been able to establish themselves as the go-to brands across the various industries of luxury.

However, this isn’t to say that other brands can’t eventually reach this level of recognition and consumer trust. Some major brands even fall to the wayside because they make too much of a misstep, making way for others. It all boils down to the unique selling point and emphasizing it when it connects to consumer wants and needs.

A Showcase of Major Successful USPs

Every major brand that you can think of has a unique selling point that hit well with customers and has since been expanded. Apple, the third-largest company in the world by market cap, has the distinct enticement of access to its premium ecosystem. With an Apple device, you get access to Safari, iTunes, exclusive apps, and much more.

It’s not just company brands, either. Product brands can also leverage a USP. In gaming, for example, The Age of the Gods slot series has the unique selling point of its progressive jackpot. Only by playing their Ancient Greek myth slots like Epic Troy, God of Storms II, Maze Keeper, or King of Olympus can players hope to win the ever-growing jackpot.

From one Ancient Greek-themed part of entertainment to another, the impending release of The Odyssey also has cinemas trying to leverage a USP. Its director says that 70mm IMAX is the best way to watch films. So, theatres with these screens have done a ticket pre-sale a year in advance, while others are now adding them.

When it comes to storied luxury brands, Gucci is a leading example of leaning into its USP. The unique craftsmanship that goes into its pieces, especially the famed belt and its styling options, continues to be of appeal. The pieces are unique, making for the prime Gucci selling point.

Catchphrases can also work as unique selling points if the brand fully embraces it through its product. Nike has long emphasized self-empowerment and exercising for your own gains, with ‘Just Do It.’ So, many of their pieces embrace the active and outdoor lifestyle and activities, as shown by pieces like the shoes called Safari.

How to Follow Suit with a New USP

A major part of landing on your brand’s USP and relaying it to the public is to create a brand narrative. It’s a story that establishes your brand as real, different from the competition, and worthy of attention. This can sound quite drawn out, but the key is to be succinct so that it’s easier to relay.

Louis Vuitton, for example, is forever pushing its place as a modern travel brand that’s propelled by its boundless creativity and innovative spirit – which aligns with the sense of wanderlust customers enjoy. Through this, you can emphasize how your products fit this story and relay your brand values through it.

Once you have your story, the products that come from this vision, and the values that tie in, you’ll be able to identify your target audience. From here, you can tailor your USP to the people who will care the most, both in terms of product design and how the brand is marketed.

It takes a lot for a brand in any industry to become trusted and established, but it all begins with having a clear selling point that can connect to customers with ease.