Summer is here, and with it comes a craving for all things juicy, sun-ripened, and sweet. Think overflowing fruit stands, sticky-fingered picnics, and jars of homemade jam. And now, that delicious aesthetic has made its way into the beauty world. Enter: jam lips, the summer 2025 beauty trend that’s glossy, playful, and dripping with color.
Inspired by the rich, stained hues of berries, cherries, and plums, jam lips are the latest addition to the food-inspired makeup craze. This look is all about sheer washes of fruit-toned pigment layered with shine. It’s soft yet vibrant, sweet but grown-up. Moreover, a perfect mix of low-effort and high-impact beauty. First spotted on the Spring 2025 runways at Peter Do and Rachel Comey, jam lips were also paired with dewy skin and brushed-up brows, letting the lips do all the talking.
What makes jam lips so wearable is their versatility. Whether you go for a subtle berry tint or a bolder grape glaze, the trend works across skin tones and settings from beach days to dinner dates. Ahead, we’ll show you how to recreate this season’s juiciest lip look, plus the best products to help you get that just-bitten finish. Spoiler: it’s easier than it looks.