Pastel Makeup Is Back, Here’s How to Wear It in 2025

If there’s one beauty trend making a dreamy comeback this year, it’s pastel makeup. Soft lilacs, baby blues, mint greens, and buttery yellows are popping up everywhere. From red carpets to TikTok tutorials—and Yes! We’re absolutely here for it. These airy shades bring a fresh as well as whimsical feel that’s perfect for spring and summer. But in 2025, it’s all about wearing them with a modern twist.

This year’s pastel looks are less about matching your shadow to your spring dress and more about playful pops of color balanced with minimal skin and clean lines. Makeup artists are also pairing pastel lids with dewy, glowing complexions and barely-there lips. Moreover, this trick keeps the focus on the eyes. It’s a trend that invites creativity, whether you go for a subtle wash of color or bold graphic liner in soft tones.

Not sure where to start? Try sweeping a pastel shade across your lids. Or adding a hint of lavender to the inner corners of your eyes can also do the charm. From soft glam to full festival looks, pastel makeup is versatile and wearable for any occasion. Ahead, we’ll show you how to pull it off in 2025—no matter your vibe or skill level.

Below, discover 10 ways to wear pastel makeup this year. They are gathered straight from beauty influencers, editorial shoots, and TikTok tutorials that have pastel lovers buzzing.

Pair nude lips with lavender and pink eyeshadow. Moreover, give your face a soft contour for a surreal, soft-sculpted face. This makeup inspo is also ideal for avant-garde photo shoots or pastel-themed parties.