10 Packaging Strategies Every Hair Brand Should Adopt

Ever wondered why and how the packaging of hair care products is as important as the essential hair products? Well, then you are in the right place now. Packaging is equally important to the product itself if not more. If you want to make your hair brand prominent on the map in the competitive market, then you need to do the packaging the right way.
In this blog, 10 useful and actionable strategies are discussed to guide you through building your brand, and customer engagement.
1. Start with Competitor Analysis
The first and foremost thing you must keep in mind while starting your haircare brand is to dig deep into your competitors. You must be well informed of what strategies you must adopt to know about the dos and don’ts of the competitive market. Without knowing about the existent approaches, it is challenging for you to make it to the cut.
Competitor analysis involves scrutinizing your competitor’s strategies along with their strengths and weaknesses to gain insights into which path to follow. You just need to have a detective approach to know better where you are required to pay more attention.
Competitor analysis enables you to identify the loopholes and how to fill them. It directs you to the novelty value you can add to the brand. It will keep you updated on the latest marketing trends in your industry, upscale your brand, and raise customer engagement.
2. Choose Protective Primary Packaging
Use reliable and convenient containers to store and pack your hair essentials. Be mindful of using such packaging materials, which can withstand any kind of harsh conditions. The primary packaging containers must be highly convenient and easily portable. These packaging bottles must function to retain the hair care products to remain in the finest quality.
The durable and sturdy materials highly recommended in primary packaging include but are not limited to plastics; HDPE, PET, etc. Ensure that the materials used in the primary packaging of haircare essentials are BPA-free. In addition, the packaging materials must have essential features such as temperature resistance, high durability, and waterproofing.

3. Make the Labels Informative
The hair care packaging products must all be very self-explanatory, allowing the customer to be sure of what he wants. For that purpose, all the text and infographics written on the packaging must be readable, and the color scheme must also have a good contrast.
All the useful information regarding the product must be written on the packaging, to make the customer well aware of the product. All the instructions and ingredient information must be written in the native language, to be considerate of the customers’ comprehension.
4. Manage Your Packaging Costs
While starting your hair brand, be mindful of the cost-friendly packaging strategies to ensure the economic viability of your brand. Whether you are a startup or a stable company, it is a tried and true economic strategy to offer wholesale packaged products.
This wholesale practice strategy is said to be good for your business, as it helps to boost sales. It also greatly facilitates the customers as they package products in bulk while staying budget-friendly.
For example, you can get wholesale mylar bags for your hair dyes to cut costs without compromising on quality. Which is why it is always a good practice.
5. Add User Manuals
A manual is a compilation of all the possible instructions and details that involve the use of the product packaging. Important pieces of information on how to use the product rightly must always be an integral part of its packaging. Because our priority is to facilitate the customer in the best way possible, manuals must always be a must-have in any hair care product package.
Adding instructing manuals or handbooks to the products, would build your good brand image to the customers. An instruction book also wins over your customers’ trust as it gives a customer the sense of being taken care of.
6. Pick from Funky Styles
Ever wondered how and why different products come in different packaging designs? Every particular product needs to be carefully packed in its compatible packaging box, which can endure any potential stress factors. Similarly, several hair essentials products like shampoos, conditioners, serums, oils, hair dyes, etc come in various packaging forms.
Focus on the appropriate packaging boxes to place specific hair essential products to offer convenience to the customer. Different hair care products are packaged in very enticing boxes other than being handy. Essential products like hair dyes always come in tuck boxes, which offer ease of handling to the customers.
Similarly, shampoos, conditioners, and oils are mostly available in squeeze bottles, and button pressed, which offer durability and flexibility. In most case scenarios, shampoos and conditioners are often provided in sachets, which are in the form of mini mylar bags.
7. Boost the Unboxing Experience
Where the primary packaging comes in captivating and vibrant bottles with unambiguous product details. These highly convenient bottles are visually appealing, which enhances the customers’ experience. Similarly, exclusive hair products like dyes and shades are available in secondary packaging.
Secondary packaging also actively boosts the customers’ experience as it has many layers for the customer to unpack. Different packaging coatings enable a customer to have a delightful experience while unleashing multiple packaging sheets. This is how hair product packaging ensures customer satisfaction.
If you sell your products online, you can choose Affordable Mailer Boxes for Ecommerce that keep your products safe and also boost the unboxing experience.

8. Incorporate New Trends
In this fast-paced time and drastic evolution, there is a dire need to be well informed of the current trends. So the implementation of the latest packaging trends is the foremost measure to take to stay relevant.
Various current packaging trends like promoting minimalist packaging and using lightweight packaging materials must always be kept in mind. This strategy is called, “back to basics”.
Moreover, bringing back the old branding graphics and logo is also a very successful practice to hit nostalgia. This packaging strategy would definitely bring back many fond memories of the product, stimulating the sentimental value attached to the product.
Packaging can be visually enhanced by adding enchanting customizations with digital printing to the packed boxes. This definitely works to make the packaging more eye-catching.
9. Prioritize Sustainability
In this day and age, with such drastic environmental challenges and crises, there is a dire need to adopt sustainable and eco-friendly packaging strategies. Implementing environmentally friendly packaging practices would largely build customer confidence. With the rising awareness, promoting sustainability would win over your eco-conscious customers.
This is why sustainable approaches to packaging must be practiced at all costs. The most common strategies for eco-friendly packaging include using the right packaging material which must have a minimal environmental impact.
The ideal material would be easily biodegradable, recycled, easily recyclable, and reusable. Some common examples of these materials include recyclable plastics; PET, HDPE, PLA, and cardboard.
In addition, practicing recycling approaches like providing a refill facility to the customer is also very useful in building a positive brand image.
10. Get Feedback from Customers
Since the customer is your priority, at the end of the day, customer feedback is all that matters the most. So, it is necessary to make your customers feel that they have the authority. To keep checking on your customers and how they feel? And to know about their pain points, and have a better understanding of what they require, you need to keep hearing back from them.
Every hair care brand must have strong customer engagement to make them feel heard, seen, and valued. Various promotional strategies and activities like making a poll on any social media platform, and having a Q&A session can be useful. Following such practices would also work to benefit your social media presence, and make your brand more familiar and relevant.
Conclusion
Having the rightly done packaging of your hair essentials products would work in favor of your hair brand. Packaging the hair products in a compatible manner would not only build a positive image of your brand. But would also build customer loyalty and win their trust. Imply all these smart packaging strategies favorable to your hair brand and add more credibility to your hair label.
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