The Spiritual Entrepreneur: Selling Crystals in the Wellness Industry

If you’re an ambitious entrepreneur who’s keen to harness the power and popularity of crystals, you’re certainly on the money. The wellness industry has both embraced and positioned crystals as essential tools in holistic health and well-being, causing them to become highly coveted items for virtually any wellness enthusiast. 

Curious to learn more about the burgeoning crystal business? Stay with us as we help you navigate the balance between spirituality and entrepreneurship while selling crystals in the wellness industry. 

The Appeal of Crystals

Throughout history and to this day, crystals have become a staple in wellness practices. But why have crystals become so popular – mainstream, even – and so widely used among the wellness community? It may be because of their purported healing and medicinal properties. Or perhaps, their ever-growing popularity is a product of clever marketing. Either way, selling crystals in the wellness industry has become a no-brainer – and a lucrative one at that. 

But, to capitalise on the popularity and selling power of crystals, spiritual entrepreneurs must first identify the type of crystals and precious stones that are most popular among buyers. From the vibrantly coloured, semi-precious tumbled gemstone to the more elusive, sparkling shard of rare crystal, some of the most popular varieties include:

Amethyst 

With its calming violet hue, amethyst is revered for its healing properties and said to bring about sensations of peace, serenity and grounding. It’s also seen to be able to deflect negative energy.

Black Tourmaline 

Also said to repel negativity, black tourmaline is known for its properties of purification and protection. For this reason, it’s often called upon by holistic healers in ceremonial rituals. 

Jade

Jade is said to attract good fortune, especially when it comes to finances. As such, it is known as somewhat of a portable lucky charm. 

Rose Quartz 

The universally-recognised rock of love, rose quartz is said to attract romance into our lives. Equally, it’s also supposed to encourage self-love and self-compassion.  

Starting a Crystal Business

So, what are the steps to launching a crystal business in the wellness industry? Some of the most essential actions include:

Setting Up Your Points of Sale – Both Online and Offline

When you’re setting up your points of sale – the locations your customers will be able to purchase your crystals from – you need to consider capitalising on both online and offline sales channels. Yes, you can sell crystals in physical stores as well as online platforms. 

If you’re considering the eCommerce route, you’ll need to set up an online store. There are many different web platforms you can choose from to build your e-commerce site. The most important element? Make sure the web platform you choose has an in-built payment gateway. This will allow your customers to purchase crystals directly from your website, meaning they won’t ever need to set foot inside a bricks and mortar store.  

Considering Legal Issues and Obtaining Ethical Sourcing for Crystals

When considering legal issues as spiritual entrepreneurs forging crystal businesses, we must also recognize the importance of ethically sourcing crystals that don’t harm people or the planet. How to do this? 

First, we must consider the environmental impacts of sourcing crystals. As well as this, we must be careful to only work with crystal suppliers who engage in fair trade. Finally, we must also ensure we are acting ethically when it comes to our suppliers, and forming trusting and mutually beneficial relationships with them. 

Marketing Strategies for Crystal Businesses

Finally, how do we effectively market crystals to a wellness-focused audience? Some of the most pivotal steps involve:

Identifying Your Target Audience 

Who is your target audience? Why do they love crystals? The answers to these questions will help establish your position in the market, as well as how to sell your wares to your audience of crystal lovers. 

Building Your Brand Awareness

Next, you need to get your brand name out there. How? Set up an online presence, and be active and engaging on your socials.  

One of the best ways to do this is to create content that converts, and to post it consistently across your online profiles. Writing informative, creative blog posts that captivate your crystal-loving audience is an excellent way to capture their attention, and ultimately, convert that attention into sales.