Beauty Salon Business Plan: How to Start Your Own Salon


With the value of beauty services on the rise, you can bet that people are going to keep coming back to salons and spas to have their hair, nails, and skin taken care of by experts. That means that a lot of people want to become beauty salon owners themselves in order to cash in on this emerging industry’s steady growth. But if you’re thinking about starting your own salon, you’ll need to make sure that you do it properly from start to finish with the help of this helpful guide about how to start your own beauty salon business plan.

What are your career goals?

How does the idea of running your own salon sound? Do you have an entrepreneurial personality? Do you want to make people feel happy with their appearance? This can be a rewarding career and starting your own salon might be just what you are looking for. However, there is more than meets the eye when it comes to running a business, and starting one might not be as easy as it seems.

Evaluate your competition

Every market has competitors, but the real question is how will you set yourself apart? Just looking at your local area will give you an idea of who your potential competition is. Ask around and get to know the other salon owners in your area. Sometimes they will be happy to share their knowledge and insights, while other times they may see you as a threat. Either way, it’s important that you are aware of who your competition is so that you can figure out how to beat them.

Choose the right location

If you are looking for the right location, you should look for a high traffic area that is easily accessible by public transportation and other business. You also want a place with a lot of foot traffic because it will make your salon seem busier and more prestigious. The higher rent may be worth it in the long run.

Get certified, licensed, and ready to go

The next step is to get your cosmetology license. To do this, you’ll need to complete a minimum of 1600 hours in training at an accredited school. You may also need business and liability insurance before starting your salon. Speak with an accountant about which insurance is best for you. If you’re not a U.S. citizen, speak with an immigration attorney before starting your business as some policies require at least one owner of the salon is the U.S.

Make strategies for advertising and outreach marketing 

Your advertising and outreach marketing strategy should start with understanding your target audience. Who is the primary user of your beauty? What are their dislikes, interests, and concerns? The goal is to create a bond between the customer and you by giving them the information they want as well as providing an enticing package of goods that you can offer. 

In today’s age of anything goes, one good place to advertise is on social media such as Facebook or Instagram.


If you want to be a successful owner of a beauty salon, you need the right knowledge and dedication. No matter what type of beauty salon you want to open, there are a few things that are certain – marketing is critical, create an achievable business plan and plan for growth in the future. These steps will help ensure that your salon is a success.

Written by Megan Taylor
Megan is a beauty expert who is passionate about all things makeup and glam! Her love for makeup has brought her to become a beauty pro at Glamour Garden Cosmetics.