Questions To Consider While Creating Cosmetic Packaging


Whenever a customer purchases a cosmetic product, they are simply paying for more than the product. That’s because people purchase cosmetic products for fashion, beauty, style, and so much more. For this reason, product branding is essential, especially if you want to tap into your audience’s lifestyle and emotions – it’s essential to create something that your customers need.

The design of the shipping and product packaging must be edgy, stylish, and functional – yes, all these things at once. However, the new cosmetic brands have a hard time understanding the dos and don’ts of putting together the cosmetic boxes, which brings us to the contents of this article. This article focuses on practical aspects of the packaging without compromising the customer experience.

So, are you ready to ask yourself some questions to create the cosmetic packaging that fits the products as well as the target audience?

Where Will You Ship?

First of all, you need to understand that some cosmetic products have special requirements that should be met to ensure secure shipping. For instance, liquid-based products should be put in well-sealed containers to prevent leakage during the shipping process. On the other hand, heavy cosmetic items need high-grade packing tape to ensure proper packaging or opt for corrugated cardboard boxes to ensure the highest standards of durability.

Which Shipping Services Are You Opting For?

The majority of shipping companies have set specific requirements that should be met when you’ve to ship cosmetic products, especially if they are breakable, fragile, or liquid products. Ideally, you should consult the shipping requirements of the shipping provider – they usually have the information available on their website.

To illustrate, the US Postal Services and Canada Post have set the basic shipping standards for the shipment. In addition, you need to conform to the standards to make sure the packaging doesn’t create issues with the shipping process.

Are Your Cosmetic Products Fragile?

It’s common for cosmetic packaging to need additional packaging, depending on the sensitivity and fragility of the products. For instance, breakable containers like porcelain, earthenware, plastic, and glass need multiple layers of packaging as well as watertight designs to ensure protection from wear and tear during shopping. As far as delicate items are concerned, they must be cushioned to ensure the protection of the product, such as bath bombs.


What Is Your Ideal Box Size?

It’s essential to optimize the packaging box size to make sure the empty space in the package should be reduced. This is because even the minimal material reduction in the packaging can add up to the costs over the course of time, which helps save money in the longer term.

Are Your Cosmetic Products Prone To Temperature Changes?

Depending on the season and the cosmetic products, the outdoor temperatures can play an essential role in determining the quality of products when it reaches the customer’s doors. In case you are shipping the products to a hotter area, the cosmetic could be impacted by the high temperature, which can negatively impact the authenticity of the products.

It’s recommended that you minimize the chances of your customers receiving melted lipsticks by selecting the packaging material that protects against temperature fluctuations. For instance, you can opt for insulated packaging or ice packs.

Do You Need Environment-Friendly Materials?

In the past few years, the notion of environment-friendly materials has increased, which is why cosmetic brands need to focus on environment-friendly packaging materials. It’s recommended that you opt for sustainable packaging options to make sure your customers know you are trying to minimize the environmental impact.

It is a great way of conserving natural resources and creating a positive image in front of the customers because they appreciate the companies that protect and respect the ecosystem.

Choosing The Suitable Packaging Materials

Choosing the packaging materials depends on the product type that you want to pack as well as the approach towards the customer experience. For instance, you can opt for bubble wrap to store the small yet durable items, but the bigger products need boxes. In case the cosmetic products cannot be laid flat or are too big, you should opt for cardboard boxes.

The companies tend to prefer packaging boxes rather than envelopes as they do a better job at protecting sensitive items. The packaging boxes must be sized a bit bigger to add cushioning material. For instance, there is bubble wrap, foam packaging, and void fill to complete the packaging.

The Bottom Line

The bottom line is that packaging can have a direct impact on the overall perception of cosmetic products. If you need to succeed in the cosmetic industry, it’s important to stand out and make sure it helps you create a lifelong customer base. In case you need help with packaging, you can depend on cosmetic packaging boxes by WeCustomBoxes

Written by Megan Taylor
Megan is a beauty expert who is passionate about all things makeup and glam! Her love for makeup has brought her to become a beauty pro at Glamour Garden Cosmetics.