How Fashion Trends Influence Sportswear


Did you know that fashion trends can influence sportswear? It’s true! Just like how the latest fashion trends in streetwear or formal wear can impact what people want to wear, so too can the catwalks of Paris and Milan.

Just like the popularity of the best online casino, sports fashion or athleisure is also getting popular. It is a style of clothing that is designed to be worn both for exercising and for everyday life. The trend started in the early 2010s when celebrities and social media stars began to be photographed wearing sports clothes like yoga pants and hoodies outside of the gym.

This article looks into fashion trends that have influenced sportswear and how they have changed over time.

Growth of Athleisure

Athleisure is growing steadily around the globe. Athleisure is a type of clothing that one can wear at any function or place. However, this kind of clothing can be associated with sports. 

Many people want to be associated with sports without making it too obvious. It is prevalent for someone to want to rush somewhere just after leaving the gym or a badminton court. This need is what brought up athleisure. 

Athleisure provides comfort for a sportsperson. Also, athleisure is multipurpose and can be used in a workout session and casual or informal wear. These are some of the reasons that make athleisure very popular. 

Examples of athleisure are sweatpants, tights, leggings, hoodies, and jackets. It is widespread to see someone wearing these outfits everywhere.

 One Piece Sportswear

This trend is most familiar to women than men. Women are looking for a way of reducing the number of clothes during a workout session. One-piece clothing like leotards, bodysuits, and catsuits are a better choice for them. 

Most women have replaced leggings and tights with one-piece clothing. In the 2021 Olympics held in Tokyo, Japan, Germany’s women’s gymnastics team wore bodysuits to stand against the sexualization of women in sports. 

Bodysuits have become a popular trend, especially with celebrities like Kim Kardashian and well-known artists like Cardi B and Selena Gomez, who have performed in bodysuits. 

Smart and Personalized Clothing

In this 21st century, we can experience technology in all aspects of our lives. Smart clothes are advanced clothing enhanced with technology to add functionality. Smart clothes can use Bluetooth to connect to a secondary gadget. 

Smart socks and smart shoes are examples of smart clothing. The Sensoria Smart Socks have been fitted with technology to detect the part of your feet that receives too much pressure during a workout session. 

Companies also use this technology for their gain. They can track how customers use their clothing products. Tommy Hilfiger is an example. They use their tracking records to reward their customers for time spent wearing the clothes.

Companies also offer their clients the opportunity to customize their products. For instance, Nike allows clients to customize their shoes on the website. 

More Size Inclusivity

Initially, companies used to call clothes for people with a size of over 14 as “Plus Size.” Over the years, many people have had concerns that “plus-size”  is body shaming, and companies have to be creative not to lose their clients. 

Nowadays, companies refer to such clothes with fancy names like “curvy.” The word curvy is less offensive to those who wear cloths of larger sizes. A company like Adidas has capitalized on this to increase its sales. 

Rise of Yoga

The majority of yoga practitioners are between 18-44 years of age. Over 82 percent are women. This high figure of yoga women also translates to more sales of yoga pants, leggings, and tights. 

It is common to see ladies walking around in leggings and tights. Such ladies may be heading to or leaving yoga sessions, but most of them have decided to make these types of clothes to be everyday outfits. 

Increased Demand for Sustainable Clothing

With the increase in the threat to mother Earth through global warming and other factors, more and more sportspeople have become more conscious of caring for nature. They demand sportswear that is natural and doesn’t cause harm to the environment. 

Many companies have started to produce sportswear made from organic cotton, which is sustainable. Reebok is the leader in this. Most companies got rid of plastic packaging to protect the environment. 


Fashion trends, technology, and other factors have influenced sportswear. Nowadays, companies are prevalent in using athletes as influencers in pushing sportswear. 

Environmental factors also contribute to how fashion develops leading to changes in sportswear. Now you know how fashion and sports are related.

Written by Megan Taylor
Megan is a beauty expert who is passionate about all things makeup and glam! Her love for makeup has brought her to become a beauty pro at Glamour Garden Cosmetics.