How to market your fashion brand online
Whether you are just starting out or looking to grow your existing brand, online marketing is one of the most invaluable tools at your disposal. Here are some tips on how to maximise your marketing efforts online.
Create style guides or look-books
Do not just post your products online, make outfits and create looks using your items. Put your favourite looks together and do some photoshoots. It is best to have a log of different photos ready to post whenever you need to so get yourself some imagine library software, learn about image library software and how it can help you here. Seeing completed looks will help inspire potential customers to buy your clothes as well as helping existing customers to create their own outfits.
Style guides can also be a great educational tool for shoppers and can be incorporated into your email marketing, your social media or included in a blog. The meaningful and informative content you produce, the more you will drive traffic to your website.
Create a YouTube channel
YouTube is a huge platform that businesses can use to reach a wider audience and create entertaining content that also works to advertise their brand. It is also a popular place for beauty and fashion lovers to spend their time, searching for inspiration or tutorials. Video marketing in general is a great way to increase brand awareness and studies show that brands who use video grow revenue 49% faster than those who do not. Fashion is a very visual industry so any kind of visual format you can use could be utilised as much as possible. Videos can be shared on other platforms, used in your email marketing, or posted on your website.
Influencer marketing or collaborations
Get in touch with fashion bloggers or influencers and enlist their help in growing your brand. Influencer marketing is being used across the board, in every industry but it is especially powerful for those in the fashion industry. When you think of influencers the first ones that come to mind are probably make-up artists or fashion vloggers or fitness gurus, all of whom can be used to market your fashion brand. Find a way to get in touch with these people and ask them to share your brand and content. Depending on the number of followers they have the prices for doing so will vary wildly, although smaller influencers may accept free merchandise or a discount code.
Encourage customers to write reviews and testimonials
If you are confident in your product and provide good customer service, then reviews are basically free advertisements. Customers will definitely Google your brand before they buy and if they find a large number of positive reviews that will help convert anyone who is on the fence about whether to go ahead. Potential customers trust the word of their fellow consumers far more than the word of the brand itself because there is no bias in customer reviews. Encourage happy customers to write reviews and focus on providing good customer service in order to combat any negative reviews.