Virtual assistant jobs are a massively ubiquitous and coveted type of remote work. Yet building a profitable VA career is no mean feat. The second you set up your business, you face a plethora of virtual assistants looking for the same opportunities.
Your consistency, hard work, and resilience may have allowed you to profit greatly from your skills up until now. Maybe it’s time to rethink your day job. Professionally speaking, being a virtual assistant could be a smart career move. The increasing popularity of the gig economy is recruiting more workforce to the freelance lifestyle, meaning you will have to work a little smarter and harder to stand out in this overpacked market.
One way to set yourself apart from the ever-sprouting back-office assistants is to establish yourself as the go-to expert in your field. This will not only bring more bucks for your bangs but will also give you a chance to really shine in your niche. If you’ve realized that you have a flair for a specific skill or task, then you should consider making a career move right away.
What’s the difference between a general VA and a specialist VA?
General Virtual Assistants have a general knowledge of various tasks and execute a loosely defined job description. They’re able to multitask, and their wide-ranging skillset makes it easy to land jobs.
Because general virtual assistants are common and require little or no experience to occupy certain functions, they’re easily replaced.
Specialist Virtual Assistants, on the other hand, have a specific skill, but their expertise in a particular skill set or discipline tends to be extensive.
Their job description is bordered, and their KPIs are fixed. Unlike general Vas, their mastery makes them valuable and difficult to replace.
More often than not, generalists specialize in administrative tasks like:
- Accounting
- Schedule management
- Data entry
- Database management
- Transcription
- Running personal errands for the client
- File management
- Customer service
If you’re a general virtual assistant UK, then you’re one of the unsung heroes of business leaders everywhere. Your client’s business processes run smoothly thanks to your ability to wear multiple hats.
If you find a passion in this and excel at it, all you need to specialize in is pay attention to your proven track record. Make use of your client relationships and testimonials to establish yourself as an expert in the field.
On the other hand, VAs who perfect their in-demand skills could significantly increase their income. Let’s just say that when a general VA decides to specialize in digital marketing, he or she could command at least $180,000 per year.
Identifying sales funnel designs, web design, copywriting, Facebook, and social media management are the most in-demand skills right now, and businesses place great value on these specialized skills. What can you do?
Keep your eyes peeled and your eyes on the ground for trends in the VA sector, and perfect your skills accordingly to stay on top of the game. A VA could be a smart career move.
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