Nike Launches BE TRUE Collection to Support the LGBT Community
The footwear giant is about to release a Capsule 2017 Pride Collection that features the LGBT’s rainbow flag. Nike released their first BE TRUE collection back in 2012 and since then the company’s mission is to connect with their customers on a deeper level and make their products and sport accessible to all.
“Sporting your rainbow in the gym or on a run became a way to feel like you belonged to something larger, you were connected to being ‚Äö√Ñ√∂‚àö√ë‚àö‚â§out’ or being an ally,’ Robert Gorman, LBGT Network Leader at Nike explained the idea behind the collection.
He also added that Nike will continue to take inspiration and incorporate the rainbow flag in their BE TRUE collections.
All of the shoes in the collection have the rainbow flag in some form and they deliver powerful messages at the same time. Onto the sock liners, there are empowering messages such as “RUN FIERCE’ and “BEEN TRUE’.
Besides being stylish and fashionable the collection has a great purpose as well. Since the beginning in 2012 Nike has donated $2.5 million to support LGBT causes.
This collection features some of Nike’s great classics in a #BETRUE version. The suede Cortez style features a rainbow ribbon, the popular Swoosh design also got its #BETRUE equivalent. Lastly, the super cool VaporMax air unit got painted in the colors of the rainbow as well. Nike designed matching rainbow socks too.
The good news is that for the first time ever the collection will be available internationally.
“The key for us was to create something that people could unite around to show their support for LGBTQ athletes,’ stated Robert Goman, Nike’s LGBT network leader.
Besides sneakers, Nike also released t-shirts with meaningful messages. Even Nike couldn’t resist the mega-popular unicorn trend and they featured the most beautiful legendary creature on one of their t-shirts. The multi-colored unicorn is placed in a black triangle with “BETRUE.’ printed in the middle.
The collection will be available for purchase on June 5 at nike.com/betrue.
Nike is not the only company that decided to support the LGBT community with a separate collection. They bought Converse in 2003 and the brand also released a collection that features the rainbow flag and other Pride symbols. Levi’s also made a Pride Collection to raise awareness and offer support for issues such as homophobia, transphobia, and AIDS-phobia.
Photo Courtesy of Nike