This Is What NikeLab x Kim Jones Collab Offers
Take Nike‘s signature designs and Kim Jones’ passion for haute couture and travelling, and blend everything together, adding a scent of the world’s most innovative materials: the results will give you what the NikeLab x Kim Jones collaboration is all about!
When NikeLab announced its collaboration with Louis Vuitton’s menswear designer Kim Jones, everybody was curious about how these (at first glance) opposite worlds could successfully combine their contrasting aesthetics together. Now that the results are finally here to be scrutinized, we just hope to see more of such haute couture x sportswear collaborations in future!
Just in time for the Olympic Games to be held in Rio de Janeiro this August, Nike has gone through a series of collaborations with designers such as Givenchy’s Riccardo Tisci and Balmain’s Olivier Rousteing, proving sportswear can be easily translated to athleisure. Just like Tisci and Rousteing had different approach to the project, Jones also proved the possibilities are indeed endless when it comes to combining Nike with haute couture. He decided to opt for the most colorful and cheerful theme possible for this project.
Accompanied by an eye-catching video, the NikeLab x Kim Jones collection presents packable windrunner tops and a revisited version of Nike’s iconic air zoom LWP sneaker, here dipped in three different colors, namely black, pink and bright green. Created in 1995, the LWP sneaker is Nike’s first-ever running shoe to feature the innovative Nike Zoom Air technology. It comes with a cozy pair of shoe bags now to help you carry them around wherever you go.
“I like the fact that it has come from an old shoe, but has become a completely new shoe. It took quite a few tries to get it right,’ Kim Jones told Vogue.
Donned by British heptathlete Katarina Johnson-Thompson and Bulgarian tennis player Grigor Dimitrov, the windrunners are made of just one piece of fabric, and their bright, rich colors are an ode to the younger generations. While designing it, Jones had his teenage years in mind, when he used to cycle around with his BMX and used to always take a windrunner along with him.
Like the sneakers, the windrunner was also designed under the sign of coziness, and “really gets down to almost zero when you fold it in your bag.’
When asked about what he had in mind while designing the pieces, Jones told DesignBoom that he often gets sick of all that packing and unpacking while travelling, so he wanted to make things easier for the athletes, who often travel back and forth from one side of the world to another.
“It is the athletes that are going to wear this for the Olympics, which thinking about it is actually a really stressful time for them. What is key for them is to focus on their performance. [‚Äö√Ñ√∂‚àö√ë¬¨‚àÇ] Time is their luxury.’
The NikeLab x Kim Jones Packable Sport Style collection is hitting the stores on July 23rd, and is going to be available at nike.com/nikelab too.
Photos courtesy of Nike