Dior Taps Julia Nobis for Fall 2016 Ad Campaign
Trapped amid the non-so-speculative rumors stating that Maria Grazia Chiuri will soon be appointed as Dior’s first-ever female creative director, the French Maison has just tapped Australian model Julia Nobis as the face of its fall 2016 ad campaign. To hit it big even more, Dior‘s creative headquarters asked iconic fashion photographer Steven Meisel to capture the campaign’s pictures, as well as the model’s true essence.
Designed by Dior’s in-house studio directors Lucie Meier and Serge Ruffieux (who will also design Dior’s fall couture show, which is scheduled to be showcased on July 4), the Dior fall 2016 collection came out right after Raf Simons’ departure as the label’s creative director, and was overall well acclaimed. It did not go too heavy on the patterns (apart from animal and floral prints, this collection could be regarded as low profile indeed), but celebrated elegance, ready-to-wear and modernity as the core of its aesthetics.
It went big, however, on the accessory line, with bags and shoes destined to enter the Fashion Hall of Fame with a blaze, as most of the staples are about to become the main It-items of the upcoming season.
Such modernity, along with the accessories, was at the core of the Dior fall 2016 campaign too, wherein frozen dynamicity figuratively represents the label’s transitional period. Julia Nobis is seen theatrically trapped between dynamic and softer poses, representing all the things a woman usually does throughout the day.
Her athleticism showcases the richness of the collection, exposing side slits, airy flounces, minuscule and intricate embroideries, and elegant details, such as buckles on the handbags.
“Her personality is spontaneously expressed in an unfiltered mix of garments, motifs, and embroideries,’ explained Dior in a statement.
Eclectic and spontaneous, Nobis dons remarkable staples, such as a fitted black dress with loads of frills and an elegant high neck figure, an oversized trench coat with cheetah patterns, an asymmetrical short coat dipped into a soft, delicate creamy white color, and some of the collection’s sultriest skirts, the prints of which match the line-up’s incredible array of clutches, handbags and edgy backpacks.
Wearing high heels and au naturel makeup that is light on the eyes and heavy on the lips, Julia perfectly embodies the upcoming fall’s major womanswear trends, confirming once again that Dior will always rise from the ashes like the most fashionable phoenix ever.
As for Nobis, her enigmatic and classy personality can be seen in numerous AW 2016-17 campaigns, such as for Givenchy and Marc Jacobs too.
Photos courtesy of Dior