Louis Vuitton’s First Fashion Campaign with Lea Seydoux
For Louis Vuitton‘s latest pre-fall 2016 “travel” campaign, the photoshoot was shot at Cuadra San Cristo Crist‚Äö√†√∂‚Äö√¢‚Ä¢bal, a luxurious modern ranch in Mexico, which was conceived by Mexican architect and engineer Luis Barrag‚Äö√†√∂¬¨‚àûn. As far as the star in this campaign, the design team at Louis Vuitton cast stunning French actress Léa Seydoux to work with for the first time, but hopefully not the last. She was able to easily break into character here, as she was asked to play as a “daring, confident heroine who is constantly on the move,” but there is still that lovely edge of sweetness that pushes through to part away the potential harshness.
Most recently known for her leading Bond Girl role in “Spectre,” the latest James Bond film, the role she was asked to fulfill was most fitting for her talents. It also doesn’t stray from her roles in past films, such as “Inglourious Basterds” and “Mission: Impossible ” Ghost Protocol.” She has appeared in many other critically acclaimed films that show off other sides of her acting, like her role in “The Grand Budapest Hotel,” “Blue is the Warmest Colour,” and even “Midnight in Paris.” But by far one of Lea Seydoux’s most noteworthy roles is her position as brand ambassador for Louis Vuitton, among the likes of Alicia Vikander, Doona Bae, Jennifer Connelly, and Michelle Williams, who have all served as the same. She first appeared for the brand at the Los Angeles UNICEF Ball last January, and frankly we feel it’s about time they were able to feature her in a campaign shoot!
Due to the outdoor setting, the wind adds a whole volume of life to the photoshoot, which serves both to the sweetness of Seydoux’s short blonde hair and the daring, almost commanding nature of her presence. To further the outdoorsy ranch image, there is even a horse that periodically appears in a shot, amid the bright pink walls of the ranch.
All put together by associates of the label, Patrick Demarchelier photographed the Lea Seydoux’s first Louis Vuitton campaign, Paul Hanlon styled the perfectly suited hair, Hannah Murray gave the impeccable natural makeup looks, and the ads themselves were styled by Marie-Amélie Sauvé.
Since this is a travel campaign, the ad features a plethora of handbags perfect for that woman on the go, but the focus is still slated on the fabulous clothes offered for the season. The photos showcase the dark and light sides of the collection, from a fun zippered mini skirt to slightly bohemian prints, and then from there to edgy black pieces that require a more commanding presence. But, being the multitalented woman she is, Seydoux was able to pull it off in one, slightly eccentrically set, photoshoot.
The campaign is set to be delivered this Friday in Vanity Fair U.K., before being released internationally in June and July issues of various magazines.
Photos courtesy of Louis Vuitton