Beyonce Unveils Ivy Park Athleisure Collection
The first news about a possible Beyoncé x Topshop collaboration began breaking the Internet back in October 2014, and it took one more year to finally get any sort of confirmation. And now, on April 1st, we can finally see the first results of the joint venture between Beyonce and Sir Philip Green – the launch of the first Ivy Park collection (it’s not an April Fool’s Day prank!). To develop Beyonce‘s entire Ivy Park athleisure line, as Topshop‘s owner Sir Philip Green revealed, it took a grand total of 18 months and, apparently, it is “just the beginning’ of a brilliant journey between the two creative minds; speaking of excitement!
Named after Beyoncé and Jay Z’s daughter Blue Ivy, a preview of the collection was unveiled yesterday via the singer’s Youtube channel, where Beyoncé herself gave us a sneak peek of her athleisure-inspired Ivy Park pieces. The video consists of a well-balanced array of black & white shots, where we can spot Queen B standing in the middle of a playground, wearing her lineup’s items. The video then goes all the way into its more motivational mode, with Beyoncé running on a treadmill, stretching and working out in general. At the end, she even explains what the meaning behind the Ivy Park collection is.
“I would wake up in the morning, and my dad would come knocking on my door, telling me it’s time to go running. [‚Äö√Ñ√∂‚àö√ë¬¨‚àÇ]I remember wanting to stop, but I would push myself to keep going. It taught me discipline and I would think about my dreams; I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would look at the beauty around me, the sunshine through the trees; I would keep breathing.”
The promo even features Ivy Park’s main source of inspiration, Blue Ivy, who is filmed while wearing some utterly cute mini versions of the activewear collection’s ensembles. The collection will sell starting from April 14 via 12 retail chains and in more than 50 countries, including Nordstrom (which means there’s more chance to get your hands on the pieces!), Net-a-Porter and Topshop. It’s a huge collection indeed, with more than 200 pieces the price tags of which range from $30 to $200.
Ivy Park is perfect for anyone who likes to work out, from beginner runners to those who are fitness aficionados. It has technical performance characteristics, which will make anyone feel at ease while doing either yoga or lifting up weights, and includes everything from leggings (which come in three shapes) to bodysuits, varsity socks, sport bras and of course print jackets, which will be perfect to wear from the office to the gym. All of the pieces have been created to enhance the women’s body and to make them feel empowered.
“There are things I’m still afraid of. When I have to conquer those things I still go back to that park. Before I hit the stage I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where is your park?”
Photos courtesy of @weareivypark, @topshop