Massimiliano Giornetti Exits Salvatore Ferragamo
Another day, another shake-up in the fashion industry: Florence-based fashion house Salvatore Ferragamo is left without a creative director, as Italian fashion designer Massimiliano Giornetti exits the house after a 16-year long tenure. Massimiliano Giornetti joined Ferragamo back in 2000, first as the head of design for men’s wear, then, 11 years later, as the label’s creative director.
Giornetti is thus joining the growing list of all those A-list fashion designers who are stepping down from the world’s leading fashion houses, among which Alber Elbaz, former creative director at Lanvin, and Raf Simons from Dior surely are the most notorious examples. Like Dior’s headquarters, Salvatore Ferragamo will also leave it up to the in-house team to design the label’s next collections, as its members are, according to marketing and strategic consultant Armando Mammina, “perfectly capable of developing the brand’s core accessories business, which is often continued and updated depending on the season and the market.’
Michele Norsa, Ferragamo’s chief executive officer, declared that the label “has nurtured and sponsored many young designers and is fortunate to be able to count on an excellent in-house team.’ According to him, this will be a turning point for the company, as they will be able to revisit their creative approach.
If ever Salvatore Ferragamo’s headquarters will appoint a new creative director, this person will undeniably have big shoes to fill in, as Giornetti’s creations were all designed keeping in mind the women’s body, and can be regarded as the perfect balance between ready-to-wear and haute couture. We will surely miss his avant-garde views on fashion, effortlessly combined with Ferragamo’s legacy.
Michele Norsa also exclusively told WWD that Giornetti’s decision was a “natural evolution, after a long-lasting and profitable collaboration. It was a positive collaboration.’ A few hours ago, a (kind of cryptic) official statement was released by a spokesperson for the designer, leaving us wondering where Giornetti will concentrate his terrific sartorial skills in the next future (and what the real reason behind his departure is).
“On March 1st, 2016 Massimiliano Giornetti has resigned as creative director of Salvatore Ferragamo for just cause. Massimiliano Giornetti started working at Ferragamo in 2000, spending the last 6 years as the brand’s creative director. Under his creative leadership, Salvatore Ferragamo has seen constant growth in revenue and in the brand image. “I wish to thank still the Ferragamo family for the invaluable professional opportunity given to me in these years of mutual collaboration,” said Massimiliano Giornetti.
Under Giornetti’s creative direction, in fact, Ferragamo did grow its sales, even reporting an unexpected 11% growth in 2015. Salvatore Ferragamo’s fall 2016 collection (which at this point was Giornetti’s very last line-up for the fashion house) was an overall acclaimed success, which makes his decision to step down from Ferragamo even more head-scratching.
Photo courtesy of Vogue Brazil