Mara Hoffman Fall/Winter 2016-2017 RTW – NYFW
Regardless of whom she is trying to portray, Mara Hoffman has a tendency to lean to the music industry for inspiration. Last season, her collection was devoted to musical icon Willie Nelson, which made for a rather uncharacteristic detour for the brand, but was made up for with its personal meaning to the designer. Now, for the Mara Hoffman fall/winter 2016 ready-to-wear collection for New York Fashion Week, she has returned to the brand norm of ’70s glamour, with her new inspiration of iconic musicians, who have inspired her as a designer.
“It was about bringing all my muses into one place,” Hoffman told Vogue. More specifically, she named musicians like Cher, Grace Jones, and Jerry Hall, all of which could be seen within the context of the garments in the collection. As far as individual pieces were concerned, there seemed to be very minimal method to the madness, with designs ranging from sexy and revealing to modest with no skin showing, yet everything was tied together by the musical era from which the inspiration was derived. “I imagined an eclectic evening with all of my muses there,” she continued.
Eclectic is definitely one word that could be used to describe this collection. And one more would have to be exotic. As is the signature for her brand, Hoffman made sure to showcase her aptitude for print selection, with bold animal prints, striking solids, and plenty of abstract tribal prints.
The colors remained fairly constant throughout, with the collection based upon a foundation of white, red, teal, black, purple, and green. White and teal were the most striking colors, in that each had one look that was essentially on in the single color. The white look was crisp, with no trace of another color to be found. As a ready-to-wear look, it was stunning, and gave more shock than any other color could have, although it would definitely be difficult to wear, as that much white is just begging for a stain.
The Mara Hoffman fall 2016 collection would be perfect featured anywhere from the dancefloor to absolutely anywhere else in the world, which is what Hoffman wanted to portray with her collection. In order to do so, she decided to opt for a different setting than the traditional catwalk associated with fashion week. She created a presentation for her looks, with a setting just as rich in prints and culture as the garments themselves.
“I wanted to be able to set a mood,” the designer told Vogue. “I thought I could story-tell in this environment much more than the runway.”
Her story took the form of an excursion. As she told WWD, “I wanted to represent a woman’s journey, a woman who has traveled all around the world.” This included showing a variety of models, such as a pair of very young models, who were likely sisters, and Ilona Royce Smithkin, an artist and model who is now in her 90s and still working to inspire women everywhere.
“I wanted to show the ageless and timeless beauty of women,” Hoffman concluded, in her interview with Vogue.
Photos courtesy of Vogue