& Other Stories Announces Collaboration With Faux/Real
Whenever something is up with & Other Stories, we instantly know that will be nothing but good news. The Swedish retailer began the fall 2015 season teaming up with Rodarte, and to further spice up this winter, it has just announced a new, thrilling upcoming collaboration with Faux/Real on a limited-edition jewelry collection!
Raw and minimalistic in nature, behind Faux/Real there’s an eclectic New Yorker duo, whose creative minds couldn’t be more contrasting. Louis DeCicco and Mari Ouchi have been working together on this unique label since 2009, never stopping creating wearable yet always conceptual pieces of art that combine refined artisan techniques with the same amount of refined and raw materials such as gold and silver. It’s a hybrid jewelry line at heart, which aims at celebrating both beauty at its purest and humankind’s hidden yin and yang nature. The duo often explores such a contrasting philosophy waving from uber-feminine aesthetics to almost architectural lines.
The high-street Swedish retailer couldn’t of course miss the opportunity to tell DeCicco and Ouchi’s story as well, and chose to do it in one of the most touching ways ever. The Faux/Real x & Other Stories collaboration brings forth a one-of-a-kind 14-piece jewelry collection, which includes everything from rings to necklaces to bracelets and earrings, focusing on the New Yorker duo’s signature looks, namely geometrical cuts, natural materials and man-made textures. The collection, which will be available in stores and online starting with this month, is pretty affordable with its prices ranging from $25 to $85. Modern and ultra-chic, the pieces combine silver, gold, stone and pearls, at times also exploring abstract lines and graphic statements. And that’s not even the best part of it!
The Faux/Real x & Other Stories jewelry collection comes just in time for Valentine’s Day, giving us not only the opportunity to celebrate our beloved ones with a refined piece of jewelry, but also the chance to remind us that love is love, no matter what your gender is.
Along with the collection, & Other Stories has released a touching campaign, where a same sex couple is the protagonist along with other couples, kissing and cuddling in front of the camera while showing off some of the lineup’s must-haves. Behind the tender kiss are models Svea Berlie and Jenny Ray, who did something we really wish could be more frequent among the many labels that each year release romantic advertisement campaigns exclusively for Valentine’s Day.
“Both of the brands tell stories through collections. The stories we are telling are not fantasies or fairy tales, they are deeply connected with our reality, everyday life, but with a little twist,” said Ouchi regarding the collaboration. Then, to warm up our wintery hearts, she concluded: “Faux/Real tries to show the world of ‘questionable reality’ which is a familiar everyday topic with an unexpected element to make people think, while & Other Stories’ themes focus on strong, independent sophisticated individuals who know who they are, what they want.”
What a lovely way to celebrate love and equality!
Photos courtesy of & Other Stories