Tom Ford to Show Next Collection in New York
Thomas Carlyle Ford, also known in the fashion world as merely Tom Form, will be showing off his next collection at the New York Fashion Week, appearing in February with both women’s and men’s wear designs. The American fashion designer is also a film director for those still unaware of this fact, though it was his ability to work in fashion and turn around the Gucci name along with growing his eponymous label that got him his fame long before he was nominated for an Oscar for the film called A Single Man.
The 54-year-old rather sexy individual has us falling in love with his designs, the London-based artist showing off his looks from the United States of America this time around. He is skipping out on the London Fashion Week this way though and there are many who are certainly not happy about this turn of events. Both collections are set to debut in small and intimate presentations without all the stars and incredible amount of attention drawn. It is an interesting turn of events, and with the whole gender fluidity scheme that is prevalent on the runways these days, it makes sense to have both lines appearing simultaneously in a single show.
Ford has been questioning the Fashion Week system in terms of when and how the shows are staged, while also easily noticing that the American market is the top one to cater to these days, especially in terms of ready-to-wear pieces. As such, he has had stores opening in multiple cities around the country in order to boost his name and his popularity among the more materialistic populations who enjoy a closet overhaul at least once every season. A statement has been made by the designer explaining his thought about the process and the reasons behind his show experimentations:
When I began my own company I wanted to create clothes with the highest level of workmanship and attention to detail. Pieces that a customer would keep for life. This is one of the reasons that I launched my women’s collection in a small presentation in New York, where the audience could experience the clothes up close. In previous seasons, I have presented the collections in my London showroom to the press in an informal format that allows me to speak with journalists while they view and touch the clothes. As we all know, the way in which we show clothes, not only to the press, but also to the consumer, is changing. Right now, I think that a certain fluidity is necessary in regards to how we communicate with the consumer, and I have experimented with different formats recently. The most important thing to me with a presentation is that it communicates the message of the season and the point of view of the collection. Next season, it feels right to return to a format that is intimate and shows the detail of the clothes. The intimacy of small presentations affords that. We launched our first women’s collection in New York in 2010 and opened our first store there in 2007. I am very excited to present both collections in New York.
Photo courtesy of Zimbio