Alexander Wang Launches a Jewelry Line
It seems that many designers have begun shaking up their strategies and adding to their product lines these days, seeing the holiday season and the whole gift-giving traditions as the perfect moment to launch new ideas. Alexander Wang is among these designers, who finds himself opting to start a new line right before the Christmas frenzy. Then again, it was a long time coming as the man has come up with designs for lighter cases, “do not disturb’ signs, bottle openers, travel neck pillows and canteens, so Alexander Wang jewelry only makes sense after all of that. Net-a-Porter, Joyce HK, and Mytheresa.com are expected to carry the line from March 2016 onwards.
Why on earth had he not launched jewelry before though? “I always wanted to do jewelry, but I never felt like I had the opportunity. I’ve had my hands quite full,’ Wang mentioned in one particular interview. “But I really got exposed to it when I went to Balenciaga and I really enjoyed the process.’ Better late than never though, right? After all, a designer needs to feel comfortable with a concept first, before embarking on a journey to make it a reality.
Wang is known for his chunky pieces. As such, it makes perfect sense that his small collection of three pieces is all about the chunky, with bike chain earrings and a necklace featuring a lock in the middle. There is also a lock cuff, and these three were shown off for the spring collection. He has increased the number of pieces in the collection for the pre-fall line as well.
Wang’s previous collaborations for jewelry included those with Gaia Repossi and Betony Vernon. However, at that point, it was him submitting ideas and they handling the rest. At Balenciaga, it was the opposite, with Wang himself having taken over everything from the initial sketches of the ideas to the final production of the jewelry pieces, also having major say in the prices each was listed at. “I really got a hand on it in Paris,’ he said. “We were really successful with the jewelry that I did [at Balenciaga].’
At the moment, the Alexander Wang jewelry pieces we see are just a natural extension to the collections he puts out, with the tough looking chic hardware and the intricate details that are forever Wang. It is all produced in Italy, the chain pieces plated with brass palladium, while it is 24-karat gold we notice on the locks that appear. For now, we know that the earrings cost $295, while the prices can range up to $525, as is the case with the double lock necklace.
We know that this will definitely attract a good number of people who are more than willing to give the gift of Alexander Wang jewelry in the coming year for all manner of occasions. First though, we expect Christmas shopping from alexanderwang.com and from Alexander Wang stores to double or triple in the coming days as the collection launches mid-December.
Photos courtesy of WWD