Getting Holiday-Ready With The Reformation
Composed of breathtaking 61 items, the new Reformation cocktail 2015 collection is finally available. Titled ‚Äö√Ñ√∂‚àö√ë‚àö‚â§Sorry, I am not Thirsty’, Reformation‘s latest holiday 2015 line-up is the quintessence of femininity, this time seen in a sustainable urban-chic way. Each Reformation’s story, in fact, has always been specifically designed (and written) to improve every woman’s self-esteem, while at the same time taking care of each different silhouette and body type.
Founded in 2009 by Yael Aflalo, Reformation has always supported mantras such as ‚Äö√Ñ√∂‚àö√ë‚àö‚â§We make killer clothes that don’t kill the environment’ and ‚Äö√Ñ√∂‚àö√ë‚àö‚â§Lower your neckline, not your standards’, which make no room for ambiguity: the LA-based label takes confidence and environment extremely seriously. Since its very beginning, this women’s clothing line has created each one of its pieces by using sustainable and vintage fabrics, which made it possible for its founder to quickly build an impressive following, who loved her eco-friendly label not only for its stylish items but also for its green footprint.
Yael Aflalo’s love-story with sustainable fashion can be traced back to 1999, when the young designer’s first experiences with fashion made her think twice about fashion’s negative environmental impacts. Since then, Aflalo has always made sure her creations did almost no harm to our beloved Mother Earth. That’s why, if you have never heard of this lovely brand but would really like to check it up, you won’t find it easily on the market: The Reformation has, in fact, eliminated retail markups and only sells its clothes online and in its own boutiques.
For this holiday collection Aflalo has really made sure we wanted nothing but getting holiday-ready with her. The line-up’s designs are absolutely in tune with this winter’s fashion trends, and even anticipate what the coming spring 2016 is all about to be. Urban at heart and classic in spirits, the ‚Äö√Ñ√∂‚àö√ë‚àö‚â§Sorry, I am not Thirsty’ collection features maxi and mini dresses, the delicate cuts of which are often interrupted by geometrical necklines and strategic cut-outs. There’s however a jumpsuit available too, made of structured stretch denim and a plunging lace-up neckline, which basically unites this collection’s main motifs in just one piece.
Plunging necklines and lace-ups are in fact the line-up’s most prominent designs, and make this holiday collection look absolutely sensual. Other interesting design techniques are low cuts on the back, ethnic/art dec‚Äö√†√∂‚Äö√¢¬ß motifs and silk velvet fabrics, used to wrap many of the collection’s maxi dresses. Such silky fabrics also give a slightly metallic effect to the pieces, which not only is perfect with the winter-holidays, but is also going to be one of next season’s most popular trends.
Keyhole necklines and embroidered button closures adorn most of the stretched mini sleeveless dresses, while flared A-line mini dresses have been embellished with elastic sleeve cuffs, which are perfect for those who are looking for a more ethereal and almost fairy-tale-like look.
Dramatic front splits are one of the maxi dresses’ main details, and give most of the pieces a pleasing and slenderizing balance. Moreover, empire and kimono cut dresses will give some relief to whoever is looking for a not-tight-fitting type of a holiday outfit.
With price tags that range from less than $100 to more than $200, Reformation’s ‚Äö√Ñ√∂‚àö√ë‚àö‚â§Sorry, I am not Thirsty’ holiday 2015 collection is also quite affordable (given the fact that it is a 100% sustainable high fashion type of brand), and is totally worth the waiting (if you are not US based and have to purchase its pieces online!).
Photos courtesy of Reformation