Ariana Grande Is the New MAC Viva Glam Ambassador
It has been a tough year for Ariana Grande. The 22-year-old singer has faced many controversies in the last few months (such as the so-called #DoughnutGate), and earned one of the top spots on the most disliked celebrity list of 2015. However, thanks to an upcoming collaboration with MAC Cosmetics, she might get back on track.
Ariana Grande is teaming up with the beauty giant, which has officially announced an Ariana Grande x MAC collaboration via Periscope. The young talented singer is about to be the new face of the famous MAC Viva Glam campaign, the former spokespeople of which have been Lil’ Kim, Nicki Minaj, Fergie, Rihanna and, most recently Miley Cirus (who actually went under fire for her ‘over sexually suggestive’ photoshoot).
After her Ari by Ariana Grande sugar-sweet fragrance, a makeup collaboration seemed probably a natural next step for the American singer. However, her static look made of a signature half-up pony tail and cat-eyed makeup made a few of MAC’s fans question whether her role as a MAC spokesperson was logical or not. In fact, although Grande’s appearance has lately undergone some changes (such as the blonde wig and a curly hairdo), she has never significantly changed her makeup routine. Thanks to this collaboration, however, she might start exploring new ways of doing her makeup and present herself to her always enthusiastic audience.
The Ariana Grande x MAC Viva Glam line includes two different pieces that are meant to represent both the good and the bad girls hidden inside us. This yin and yang line is thus made of a sensual deep-purple lipstick and a more delicate pink gloss, the glittery sparkles of which definitely remind us of Ariana Grande’s first steps into the show business. On the other hand, her matte dark plum lipstick is perfectly in tune with some of her latest appearances and music videos, wherein the more audacious attitude may also be regarded as a friendly reminder that our beloved Nickelodeon star is definitely a grown-up young adult.
Arriving in stores in January 2016, the Ariana Grande x Viva Glam line has been also accompanied by a visual campaign that shows which one of the yin and yang sides the performer has chosen. With a setting made of a pink portray of the artist, wherein the color pretty much resembles her gloss’ undertones, Ariana is wearing her plum lipstick, combined with a total black outfit made of a curve-hugging crop top, a sheer mini skirt and a pair of over-the-knee boots. Her signature look is still there, but the dark lipstick’s touch makes everything look astonishingly sensual.
Now, what’s better than buying a two-lipsticks-line? Purchasing any MAC Viva Glam product will make you not only feel better about yourself, but also contribute to helping people affected by HIV/AIDS, as the 100% of the proceeds go directly to men, women and children living with such conditions, eventfully improving their lives. Buying any Viva Glam makeup item is a good way to show them that you care, and that you are here to support them. Good job, Ariana!
Photos courtesy of MAC Cosmetics