Burberry’s Collaboration with Snapchat for Their Spring 2016 Show
Oh Snapchat! It is one of the faster growing social media applications out there and given the rate of success seen at the hands of the likes of Pinterest and Instagram, it is only to be expected that fashion houses will jump on this ship as well and steer through semi-clear waters with head held high and life jacket at the ready. Technology seems to go hand in hand with nearly every other industry these days so it is not as much of a surprise to see that Burberry will be streaming its SS16 fashion show live on Monday at 1 pm on Youtube, while premiering it first on the Burberry Snapchat account on Sunday night at 7 pm (2 pm Eastern) according to its Twitter page. It will be featuring behind-the-scenes snaps along with giving fans a glimpse of what to expect the following day. Furthermore, expect to see some photos and video in the Snapchat Live Stories feed once the show has begun only to vanish again within 24 hours.
Burberry itself is a British luxury house that will be presenting the latest in fashionable outerwear, accessories and all during the London Fashion Week. It has always been one of the most tech-savvy of brands out there, opting to go with the flow rather than fight against time. Just earlier this week another tech oriented venture was announced as Burberry stated it will be partnering with Apple Music and hosting its own channel, which might just be the doing of the current senior VP of retail, Angela Ahrendts, who used to be Burberry’s CEO.
Burberry is without a doubt one of our favourite British brands, what with the famous tartan pattern and its undeniably covetable trench coat, which sees an upgrade every season. We are curious to see what the Burberry SS 2016 season will make of it this time around. It is also a royal favourite it seems, having been granted Royal Warrants by Queen Elizabeth II and the Prince of Wales. Founded back in 1856 by a 21-year-old Thomas Burberry, the brand has risen throughout the years to stardom and seems to only be getting better. It is one of the few luxury fashion houses that transcends three centuries, spanning from the 19th to the 21st now and expect to continue on for quite a while yet. Its lifeline will last so long as it adapts to the times, something, which the house has readily been doing and with apparent ease too. In this case, by managing to expand its audience through the use of popular social media, Burberry goes beyond the press and potential buyers to overall Burberry fans and those vaguely interested in learning about the nuances of the fashion world. Between Christopher Bailey, the current chief executive of the brand, to Ahrendts, his predecessor, it appears that Burberry will be soaring high for quite a while still, leaving its competition far behind. Let us just hope that the 21st century millennial population holds the same brand loyalty as its previous generations did.
Photo courtesy of WWD