Uniqlo and Christophe Lemaire Join Forces
Taking the first look at the Uniqlo and Christophe Lemaire combination collection, we have to say that the simple classics never looked so good as they do now. What exactly are these simple classics? They are the pieces that are easy to don on, that serve as the building blocks for your wardrobe and that can be worn with anything, mixed and matched to your heart’s content. The funny part is that these very simple pieces are some of the hardest to create, in a manner, which meets everyone’s needs and anyone can enjoy their days in. Uniqlo is known as being a high fashion brand, which creates garments to be worn anywhere, by any single individual, no matter who they are or what they do. The new name in town is Lemaire though, as Uniqlo has a tendency to bring in partner brands to bring fresh flavour to its pieces.
They are two peas in a pod really, working incredibly well together to bring us some of the loveliest basics we can think of. Uniqlo loves its quality garments and designs accordingly for everyday life. With everything they focus on product and technologically driven, it makes sense to add Lemaire to the mix, Christophe Lemaire bringing in his experience from Hermes as well as his eponymous brand to the table. With his departure just lately in 2014, it was a great stroke of luck to land in with Uniqlo, bringing co-designer Sarah Linh Tran on board with the combined brands as well. Apparently Christophe had been dreaming of working with Uniqlo for some time now.
“Our philosophy is close to Uniqlo’s,” Lemaire explained. “Uniqlo designs quality garments for everyday life. It’s is not trend-driven. Everything is about the product and technological innovations. Their philosophy is strong and modern. We believe that Lemaire’s journey beyond the frontlines of fashion to focus on the wearer is completely in keeping with the LifeWear concept’s commitment to comfort, quality and style aimed at making life better. Every item combines elegance with moderate relaxation and comfort, for modern, advanced wardrobe mainstays.”
The appeal at the end of the day is taking a designer’s personal aesthetic to the masses, something Uniqlo can ensure. It is a pretty huge leap, risky even in some ways, but if Karl Lagerfeld managed to succeed with his first collaboration with H&M, then Lemaire stands a very good chance of coming out on top. Uniqlo customers like their comfort and affordability, so Lemaire has his work cut out for him. However, it appears he will be bringing in some of the more exotic and expensive fabrics, applying luxury to the people’s products and spinning both upwards in the fashion industry. Instead of being a luxury brand, both labels focus on pieces that will last for a long time coming, which also means that they have to take into account proportions of females around the world and tailor the pieces accordingly. Without compromising style, these two have come up with a practical solution to ensure they fit in with everyone’s lifestyle.
Photos courtesy of Uniqlo