Katie Holmes Named the First-Ever Celebrity Face of Bobbi Brown
Katie Holmes is not only a talented actress, but a gorgeous woman, who is especially known for her natural beauty. She was included in the annual 100 Most Beautiful list of People, taking the respected 6th position, and has managed to appear in various advertising campaigns of famous brands. Now, Katie Holmes becomes the first-ever celebrity face of Bobbi Brown cosmetics and will feature in the brand’s spring 2013 print ads, on light boxes and editorial features. Moreover, Bobbi will be the makeup artist at the spring/summer 2013 Holmes & Yang Fashion Show, Katie’s fashion line that she has launched with stylist Jeanne Yang.
“Katie Holmes epitomizes the modern ‘Bobbi woman’‚Äö√Ñ√∂‚àö√ë¬¨‚àÇ I think of her as the modern day Ali McGraw, who I have always admired,” Brown says in a statement, “Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her because we have so much in common.”
Katie in her turn states: “Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty. Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand.”
Speaking to TODAY’S Savannah Guthrie, Brown said that, “I didn’t hire a celebrity. I hired a woman who I think is really cool, who is down to earth, who sparkles when she enters a room, and she photographs really well. She’s beautiful and she’s relatable.”
“This is a very exciting time for Bobbi Brown Cosmetics, and we are thrilled to be embarking on this new partnership with Katie, whose influence spans the globe,” says Estee Lauder Specialty Brands President Maureen Case.
“We are confident that this partnership will raise the brand’s profile with strong, smart, powerful women, while also introducing the brand and its compelling ethos to new consumers.”
Take a look at the short video below to find more details about this thrilling collaboration!
Photos courtesy of Bobbi Brown, Getty Images