Top Models for H&M Spring/Summer 2012 Campaign

Our favorite fashion brands have done it all to flood the new season with super-duper trendy pieces and make it easier for us to get into the groove of summer and forget about the cold days. One of such labels is Swedish retailer H&M, which never stops to bring pleasant surprises for us. This time the brand has turned to a whole army of top models to demonstrate its new offerings for the spring/summer season. Natasha Poly, Sasha Pivarova and Isabeli Fontana are some of the great names, who breathe life into those versatile and casual chic goodies showcased in the latest H&M spring/summer 2012 campaign.

When so many style queens gather together for one single photoshoot, it’s impossible not to feel the excitement and great style in the air. Dressed in pocket-friendly, stylish, glamorous and sizzling tops, dresses, pants and trench-coats, Natasha Poly, Sasha Pivarova and Isabeli Fontana are demonstrating the art of nailing down the metallic and high street fashion trends. As the H&M spring/summer 2012 campaign is showing, gold is one of the leading accents in these gorgeous goodies. Next to these party-appropriate looks, we can see a myriad of casual chic and flirty outfits. Think tangerine this season, which plays a leading role in the H&M spring/summer 2012 collection.

H&M certainly knows how to win the hearts of all fashion enthusiasts. This season, prepare to welcome an entire parade of short skirts, cropped skinny pants drenched in the vibrant shade of tangerine. Pair these chic items with nude or creamy-toned tank tops and shirts for the most impressive result. And certainly, we can’t help loving those double-breasted coats, which are just the thing for the windy, rainy days. Available in pink and neutral tones, these cover-ups will let you flaunt your great layering skills. Let these stunning models and the newest H&M collection teach you the recipe of the ultimate success!

Photos courtesy of H&M

Written by Armine Karapetyan
Armine is the founder of and an avid fashion lover. When she's not busy examining the latest fashion trends and news, she's exploring a new style for herself or is pursuing new adventures and dreams. Find her on Google+, Twitter and LinkedIn.