The awaited Maui and Sons x Zara SS 2017 capsule collection is finally available for purchase at zara.com, with all of the items, of course, being a breath of fresh air to wear all spring and summer long!
Part of the surf culture ever since the Eighties, Maui and Sons is internationally renowned for its colorful and cheerful Californian style, which this time around served as the perfect extra inspiring factor for one of Zara’s most summer-approved capsule collections of all time.
Filled with essentials to wear both on the beach and at the streets, this Maui and Sons x Zara spring/summer 2017 capsule collection treats us to revisited evergreen must-haves that will look fashionable and stylish in the years to come, too, no matter what the future trends might be, as Zara totally let Maui and Sons take control of the styles, designs and materials to make each one of the staples as California-approved as possible.
For this reason, this latest capsule collection of Zara is overall relaxed in both lines and silhouettes, with all the items being comfortably roomy and easy to move freely in. This common leitmotif is particularly visible in the range of the shirts as well, as they all combine a classic surf style with Maui and Sons’ typical printed designs.
The same goes for the military and denim jackets, with the latter being particularly fancy and surely destined to become this Maui and Sons x Zara 2017 capsule collection’s absolute it-item. And made of denim are the capsule collection’s white trousers and short shorts, too, with both styles being as cozy as the denim shirts and jackets.
Denim aside, the Maui and Sons x Zara SS 2017 capsule collection features another absolutely covetable it-item, namely a see-through raincoat that could become extremely useful whether it gets rainy on the beach or in the city. It features Maui and Sons’ signature printed designs too, and just by looking at it you will get a taste of the Californian lifestyle, even if you are living far, far away from the sunniest state of all.
Although being an extremely small capsule collection, it is an all-round line-up indeed, which has us covered for the months/year to come for sure. It also happens to be extremely affordable compared to Maui & Sons’ usual price tags, with the most affordable items retailing for 29.99 €, and the most expensive for circa 70€!
Photos courtesy of Zara
The Zara Home summer 2017 swimsuit collection is colorful and incredible with prints and patterns from florals to paisleys. The Spanish brand carefully chose the location, styles and model in order to create the ideal relaxed and bohemian beachy aesthetic without being too far away from gorgeous beachwear. Karmen Pedaru is chosen as the face for the campaign, and each photo shows her modelling each look from fabulous angles with the incredible poolside background.
There don’t seem to be any one-piece swimsuits, but that is hardly a surprise. Bikinis are the publicly allowable option that is one step away from lingerie, and Zara’s lingerie line was amazingly shown just recently. By not having to switch gears 100% they came up with a very sexy line of beachwear and swimsuits that are amazing to see and wear.
The poolside background showed off much more than the assorted cuts and styles of bikinis with the different patterns and color choices, but also allowed for the coverups in various relaxed styles to be shown. The number of options is the same number of patterns, an exciting concept that translates to a wide range of options and a decreased likelihood that you will be unintentionally caught in the same bikini at your next poolside or beachy outing.
So many different cuts mean flattering bikini options for a wider range of shoppers and the styles overall are elegant. Even though I compared the Zara Home summer 2017 swimsuits to the previous lingerie line, it was not to give off the impression that the new campaign is too risqué – quite the opposite! The entire collection is summer time and beach apropos. The coverups are vibrant and beautifully cut. The designs of not just the bathing suits but also the coverups are flattering.
The sophisticated style and chic options, like the crème colored flowing wide-leg pants and black and white giraffe print bikini top set are amazing. Even more so than the designs are not just attractive, but also clever. Using the wide legged pants as an example again, there are pockets on the pants and the waistband looks sturdy enough for you to actually USE the pockets. Everyone knows women’s fashion is desperately short on utility options like adequate pockets. To have this incorporated on a beachwear coverup is amazing!
The multipiece sets that look like leisure wear feature very detailed patterns and trendy cuts. The collection is very immersive – it is very easy to lose yourself in the styles offered, and Karmen Pedaru looks so comfortable in everything that it is easy to want to try it on. Accessories were limited to hats and slides, but it is okay, because the clothes are the features for this campaign, and they were showcased beautifully.
Photos courtesy of Zara Home
Zara is really giving its best with its spring/summer 2017 collections, both with its TRF and Studio lines. For its main line, the Spanish retailer has just released a spring 2017 denim collection that makes pink denim one of the trendiest things around, and we are already obsessed with it.
Although Pantone’s color of the year is the optimistically bright Greenery green, pink is still a huge trend in the industry and Zara knows it. Pairing it with a raw and textured fabric like denim is probably just the icing on a cake that already tastes good.
With denim being synonymous with spring and pink with jocosity and lightheartedness, Zara’s SS 2017 denim collection comes just in time to overwhelm us with outfit inspirations aplenty, and those who love to mix and match more conventionally feminine garments with mannish-inspired ones will be particularly happy about this collection.
Three are the line-up’s must-have items, with all of them including an equally huge dose of coolness one cannot help but fall in love with. To make things easier for all those out there who unconditionally love denim, Zara made sure the perfect white t-shirt could get them ready for spring and summer without looking too plain simple.
Embellished with grunge-inspired cutouts at the shoulders, Zara’s white tees are the springy essential par excellence, and will definitely give us something to channel when we are looking for something simple yet edgy to wear. Speaking of wardrobe essentials, the collection also features appealing white shirts and cropped black tees, which will very likely come in handy all year round, too.
The Zara SS 2017 denim collection’s second must-have is, of course, the jean, here translated to an astounding variety of models, figures and adornments. Shredded, cropped, high-waisted, bell-bottom, culottes and especially pink, Zara’s way of treating us to denim pants is one of the most eclectic around, with basically a different style for every personality. Those who already have a plethora of jeans in their wardrobes can always count on Zara’s Nineties-inspired denim skirts, here seen with different cuts and lines, too.
Last but not least, Zara’s SS 2017 denim line-up treats us to one of the most covetable jacket lines you will see in a while, as it includes both metallic, silky bombers and varsity jackets, and denim jackets both in pink and light blue. The pink one is also meant to create a matchy-matchy outfit along with the pink jeans, which in Zara’s SS 2017 denim lookbook got complemented with a gorgeous pair of pointy-toe fuchsia shoes.
Well, if you needed any inspiration to go shopping, you now know Zara is definitely the place to go!
Photos courtesy of Zara
Zara Studio is presenting one big successful collection after the other, with its latest spring 2017 line-up being predominantly high-end ballerina-inspired and, at times, even refined with cool suburban-chic accents that, when worn, could boost anyone’s confidence.
Besides being undeniably high-end, Zara Studio’s proposals for spring 2017 are also extremely practical and utilitarian, as the Spanish brand took the unpredictable springy weather seriously. For this reason, one of the collection’s absolute must-haves is the coat, here seen as a hybrid between an urban-chic raincoat and a flared, feminine, ballerina-inspired trench coat.
Zara Studio’s spring 2017 collection focuses so much on the coats and the utilitarian wear, that its jacket section brings in even couture-esque bombers, structured coats and oversized, street-wear-inspired jackets that are just the perfect match when juxtaposed with more conventionally feminine garments, such as the collection’s long, wrap dresses.
Although we could regard almost any item from the collection as featuring at least one ballerina-inspired accent, Zara Studio’s main ballerina-approved protagonist is the long, slip wrap dress in pink with a black belt cinched at the waist that is also the collection’s common fil rouge.
Being one of this spring’s and next autumn’s biggest trends, belts are, in fact, everywhere in this lineup, which is great because aside from being stylish they help balance the figures and also treat everyone to a sophisticated spring-approved look that will turn heads for sure. Belts are also featured for some of Zara’s most high-end jumpsuits ever, which got here translated to their more loungewear-inspired styles combining coziness with elegance as a new statement.
The long dress is also available in a cropped version in both black and white, with the former being part of this Zara Studio spring 2017 collection’s total-black section. From dresses to shirts, jackets and ballerina-approved leggings, the line-up comes as essential to those who are looking for black items to add to their total-black wardrobes, and we bet such ensembles will fly off the shelves the soonest.
Last but not least, this collection includes two different, yet equally intriguing, main leitmotifs, namely casual tees and one of Zara Studio’s most covetable accessory lines ever.
While the former section features plain white tees emblazoned either with romantic statements or ballerina shoes, the latter includes everything from delicate chunky Mary Jane sandals to bon-ton lace-up ballerina shoes and even street wear-inspired biker sandals, which means that we officially have all we need to either opt for a coherent total street-wear or ballerina-inspired outfit, or to dare with more mix-and-matched styles all spring long.
Photos courtesy of Zara
For many, updating the wardrobe for springtime is synonymous with having a look at Zara’s TRF spring lookbooks, as they are always filled with inspirational looks and cutting-edge proposals. After releasing the evocative Zara spring/summer 2017 ad campaign shot by iconic Steven Meisel, for the Zara TRF spring 2017 line the Spanish giant unveiled a lookbook that is equally high-end and visionary, with the garments showcased exuding haute couture-esque motifs one cannot help but fall in love with.
If one had to describe what the latest Zara TRF spring 2017 collection feels like using just one adjective, cutting-edge would probably be the most appropriate word, as those at Zara’s TFR studios took all of the hottest spring 2017 fashion trends and translated them to their more affordable, fresher counterparts. However, besides being unapologetically cutting-edge, the Zara TRF spring 2017 collection is also unashamedly kawaii, with the lookbook being specifically overwhelmed with utterly cute inspirations.
As a result, the main motifs behind this collection of Zara inevitably are the colored patterns and the street-wear-meets-haute-couture figures, with the latter allowing anyone to effortlessly play with high/low combinations of styles anywhere, anytime.
While browsing through the lookbook, one is immediately amazed by the abounding amount of ruches, maxi frills and peplum, and flared cuts that most of the pieces, especially the tops, got refined with, and which will let anyone stand out from the crowd effortlessly. Those who are looking for that one single staple to show off when it is time to take everyone’s breath away, might find their spring 2017 essentials specifically among these Zara TFR proposals, as they stand out in their oversized minimalism, indeed.
Bon ton frills aside, most of the collection’s garments got filtered through an appealing sub-urban-inspired lens too, with oversized volumes being interrupted by either tactic cut-outs or dynamic asymmetrical lines.
Cropped shirts, ultra-miniskirts and long, flared gowns that could be used as the key elements either in any Scandi-chic minimalist or glam-rock outfits, serve up as the needed inspirations to pick something cool and fresh to channel all the spring (and summer) long, whether it is day- or night-time.
Light blue, bubblegum pink, green, black and one of the upcoming season’s must-have shades, namely yellow, are all to be found in this Zara TFR spring 2017 line-up, and could be used either all together for a color-block outfit, or singularly for ton-sur-ton soigné looks.
As for the Zara TFR spring 2017 accessory line, the Spanish retailer opted for similar motifs too, meaning that both those who love street wear-inspired garments, and those who are more keen on bon ton vibes, will find something suitable to wear. Abstract purses with frilled layered figures, wide belts to cinch at the waists, platform sandals, utilitarian backpacks with fancy botanical prints, and even furry key chains are to be found in the collection too, and got mix-and-matched with basically any kind of outfit, proving how versatile and interchangeable they are.
You can find Zara’s TFR spring proposals on zara.com!
Photos courtesy of Zara TRF
Zara just set the bar higher for any fast-fashion spring 2017 commercial, tapping iconic photographer Steven Meisel for the high-fashion-looking Zara spring/summer 2017 ad campaign.
Zara, which knows it is never too early to start revitalizing our wardrobes with spring trends, just released its SS 2017 campaign overwhelming us with inspirations aplenty, refining everything not only with Steven Meisel’s notorious clean aesthetics when it comes to fashion photography, but also with ballerina-inspired statuesque motifs.
Although this new line-up of Zara mostly exudes strong Vetements-inspired vibes, with the oversized figures dominating the scene, tactic touches of ethereality given by ballet flats, tulle gowns and off-the-shoulder necklines help lighten up the collection with a kind of sophisticated beauty that Meisel effortlessly froze in time. Such a successful outcome is surely enhanced by the campaign’s squad, whose members are models of the moment Vittoria Cerretti, Lexi Boling, Kiki Willems, Leila Goldkuhl, Nora Attal, and Yoon Young Bae.
Zara’s spring/summer 2017 campaign also reveals a sort of fashion statement from the Spanish giant, whose style prerogatives for the warmer seasons appear unapologetically clear. For the upcoming springtime, Zara wants us to focus on the juxtaposition of different styles, for which the separates are basically indispensable.
With ballet- and streetwear-inspired garments being at the core of the Zara spring/summer 2017 collection, the label had fun playing with everything from ultra-relaxed bomber jackets to flirty skirts with romantic A-line figures, at times paired with cozy leggings, at times layered either with sporty-chic boxy crop tops or casual sweaters with feminine ribbons.
Wrapped long dresses with goddess-like vibes also make their appearance in the campaign, treating us to something that could be either layered with something that recalls contrasting styles, or used as a statement pieces whenever we have a fancy event to attend.
The Zara spring 2017 collection’s strength lies, in fact, in its incredible versatility and wearability, which allows us not only to easily transition from day to night, but also to dare with fashion even more.
As for the collection’s most covetable staples, we must address Zara’s spring 2017 footwear line as well, as it not only features delicate ballet flats to walk everywhere in (which one can also personalize thanks to the interchangeable bows!), but also edgy Mary Jane-inspired chunky sandals. Other appealing pieces include soigné leg warmers, chokers, fabric belts to wrap around the waists and roomy tote bags to fill with all of our summertime desires.
Photos courtesy of Zara
Zara’s winter 2016 lookbook is all about the many layers of rock and roll with a flair of punk and the flashback of the ‘90s. The Spanish fashion brand shows out every piece of traditional ‘90s trends that you could want.
Modelled on Laurijn Bijnen, Zhenya Migovych and Marjan Jonkman, the pieces come to life with everything that was expected and more. The textures and colors are evident in the theme and marry the infusion of current trends into the ‘90s rock and roll punk aesthetic.
The roses and layers of sheer and mesh and ruffles are iconic, and the layering is set up to have the distressed and rock and roll flair that many people are looking for. The ‘90s is a decade that is currently being redone and rehashed through several different fashion brands; the punk rock and roll feel on plaid shirts and mixed-texture skirts of denim and tulle is tangible even through the photos. During the feature the models were asked to express what punk means to them and the responses were as interesting as the looks.
Laurijn Bijnen states her opinion on punk simply as “punk for me means being a bit against the grain, doing things that are unusual and out of my comfort zone.” This is definitely a sentiment that others can understand and connect with.
Marjan Jonkman let everyone know that her opinion on punk is clear. For Marjan “it’s about being rebellious and thinking outside of the box. I’ve done a lot of punky things, but I don’t think I should share those.”
There are several pieces in the Zara winter 2016 punk lookbook that would be fantastic even in a setting where the punk rock style is not the end game aesthetic, which means that Zara fit in the tweaks and twists that made this a more current version that can be worn for other looks. Some of the pieces that fit this are the contrast tulle bodysuit, the oversized poplin shirt and the very cool denim skirt with frill.
Even the accessories are amazing additions to the overall outfits as they should be. One of my favorites is the nautical newsboy cap and the printed leather ankle boots.
Pieces that show off a mix of rock and roll and punk glam, like the long lace dress, are also very cool to consider and wear. There are more than one length of denim and tulle skirts, one miniskirt, with the just the smallest hint of ruffled, sheer tulle fringe.
The other is an ankle-length blue denim top portion of the skirt with layers of black tulle that reach down multiple lengths for each layer to come to an uneven hemline at the ankles. There are plenty of outfits to create within the collection and to use to enhance wardrobes even if the overall aesthetic is not actually punk.
Photos courtesy of Zara
Comic book fans, rejoice! Zara is letting comic meet denim in its brand new Wonder Woman fall 2016 collection, which is already available for purchase in brick-and-mortar stores and at zara.com.
Zara’s Comic Meets Denim Chapter 2 collection focuses on two different cartoon and comic characters, namely Wonder Woman and the Looney Tunes. Centered on fun and girl power motifs, the people from the Internet are already obsessed with this collection, so we recommend heading to your closest Zara store as fast as you can, if you want to grab a piece! With price tags ranging from a little more than $20 for the tees to $249 for a cool leather jacket, this Wonder Woman-themed collection is, in fact, pretty affordable, indeed.
Onomatopoeias, patches and glam rock leather goodies are, of course, at the core of the Zara Wonder Woman collection’s aesthetic, while the Looney Tunes-inspired items are here to help you complete your outfits with one-of-a-kind accessories that are just utterly adorable. Just remember that the Looney Tunes accessories are actually going to get in stores starting from November 7th, although the pictures are already one of Instagram’s main trending topics, and it is not that hard to guess why!
The Looney Tunes-inspired staples include a cute minaudière bag shaped as our beloved Porky Pig, as well as a Tweety bag with the cute yellow little bird giving Sylvester his best side-eye expression. Zara also released Looney Tunes-themed denim jackets for its Comic Meets Denim Chapter 2 collection, so if you managed to grab them, you can now go for a matchy-matchy outfit!
As for the Wonder Woman-themed items, Zara truly outdid itself. The first staple we must address is, of course, the Wonder Woman leather jacket, the motocross-inspired appeal of which will quickly conquer most of you. Given the fact that whenever Zara releases a biker jacket, it instantly becomes a must-have item, we predict this specific garment will end up becoming more popular than the notorious yellow leather jacket Zara released earlier this year (and which sold out especially in Europe).
Other goodies include $49,99 sweatshirts and hoodies, of course, embellished with girl power patches too, and high-waisted, skinny jeans with Wonder Woman motifs, which retail at $69,99. As for the t-shirts, their geek-approved attitude is just the icing on an already perfectly delicious cake, and we bet many will run amok over them.
Zara’s Comic Meets Denim Chapter 2 collection comes thus just in time for Halloween, meaning that those who favor super heroine over spooky costumes, finally have something super trendy and fancy to wear.
Photos courtesy of Zara
Zara, well-known fast-fashion retailer, is making headlines for its move to create a new line of clothes all centered around the idea of sustainability. The garments all use environmentally friendly materials, and will become integrated into the brand’s line of product.
The retailer has just about 2,000 stores around the world in 88 countries, so it is by no means a small venture for the brand to make moves in increasing environmental awareness via transparency. Brands everywhere have been jumping on this conservation bandwagon, all in the name of showing a commitment to sustainability.
H&M created its Conscious collection four years ago, in 2012, while Gap just recently (earlier this month) announced its own efforts to transparency by disclosing a list of all factories around the world. It comes as no surprise that new brands are coming on board to this idea every day, especially since no one wants to be the odd man out once all of the dust settles.
“As any retailer is planning for the next generation of customers, and its business in general, sustainability and social impact have to be a top consideration, and it’s positive to see Zara take a step to improve its supply chain,” said Brook Blashill, senior vice president and director of Boutique@Ogilvy.
And we can’t wait to get our hands on Zara’s first fall 2016 sustainable collection when all is said and done. “The collection embraces a woman who looks into a more sustainable future,” Zara’s website states. The fabrics in the collection include organic cotton, recycled wool, and recycled wood cellulose (Tencel), among others.
Transitioning into a line of full-disclosure transparency might seem daunting for a brand whose line of business is in producing cheap goods; with a Zara line, we expect everyday materials to ensure the lowest point possible, but with these sustainable fabrics, an element of that is taken away. However, according to a Nielsen study that has been recently published utilizing millennial subjects, 75 percent would agree to spending more on a product if it was more sustainable.
Some, on the other hand, don’t believe sustainability has much of a foothold within the fast-fashion business. Kathleen Wright, the founder of Piece & Co., even claimed it was nearly impossible to achieve a good level of sustainability for these brands.
“Wouldn’t it be a dream if [fast-fashion retailers] stood up and said, ‘We are going to do one less delivery this year, we’re putting too many clothes out there, and we’re going to take a profit cut?’,” she began. “The race to the bottom, in my opinion, is very real.”
Regardless of the possible outcomes from Zara stepping forward to join the brigade of now-partially-sustainable designers, it’s going to happen. Wright also touched on this, by also embellishing some positive points to such a brand as Zara standing up in this manner. “When a big brand steps forward like this it’s exciting because it shows that a company at this scale can make a change like this, other more nimble companies can do the same.”
On top of these sustainability steps, Zara has also created a social campaign for the occasion. #JoinLife can be used to voice support for “Boxes with a Past,” which includes a series of on-site artists who transform cardboard boxes from the brand into true art pieces. Zara will also be donating clothing to Oxfam and the Red Cross, and to various textile projects through the Massachusetts Institute of Technology and Lenzing. People will also be able to request free clothing from collections in Spain.
Photos courtesy of Zara