Aerie was one of the first brands to hop on the body positivity movement four years ago. While many brands nowadays take advantage of diversity and body positivity to boost their sales, for Aerie isn’t just a one-time thing but a way of doing business. It all started with the #AerieREAL campaign when the brand committed to going Photoshop-free in all of their upcoming campaign shots. Aerie’s latest campaign is another revolutionary project that promotes body-positivity. To make sure that everyone feels included, the brand tapped non-model women of different shapes, sizes, colors and abilities to star in the new lingerie campaign.
Here we are in the middle of summer and our schedules are filling up with all kinds of fun activities, many involving swimwear. It’s easy to fall into the habit of “oh I’ll just wear last year’s suit” year after year. That’s ok to do occasionally, but why not wear something impressive? Luckily, a cute suit these days does not have to break the bank. Some of my least expensive suits have gotten the most compliments. So if you feel like it’s time to refresh your swimwear, check out some of my favorites for every budget.
Swimsuits are the most important piece during the summer season. The trends are changing every year, so we’re here to bring you the latest ones for 2018. Check out the fiercest swimwear designs you could rock this season.
Animal Print
Photo Credit: @matiamubysofia/Instagram
There’s no better way to show off your wild side than rocking a fierce animal print swimsuit.
Since summer is here, let’s celebrate the best season of the year with some of the most epic swimsuit moments of all times. Starting with icons such as Raquel Welch, Marilyn Monroe, Pamela Anderson, to trending names like Kendall Jenner and Bella Hadid, we bring you the sexiest swimwear you’ve ever seen.
Pamela Anderson
Photo Credit: Getty Images
When you think of “iconic swimsuits” the first one that comes to mind is Pamela Anderson’s red one-piece from Baywatch. The blond bombshell is an epitome for sexiness.
When it comes to swimsuit trends, you can expect to see a lot of micro bikinis this season. Celebrities are showing off their perfectly toned bodies in two-piece tiny sets. If you’re into this kind of sexy styles, feast your eyes on the best celebrity tiny bikini moments and pick your favorite style.
Kim Kardashian
Photo Credit: @kimkardashian/Instagram
Kim proudly showed off her toned body in a cool two-piece set in a bold neon pink color.
The swimsuit season is finally here! Celebrities are already flaunting their beach bodies in sexy swimwear. A huge trend among the A-listers is the one-piece swimsuit. Check out the hottest monokini worn by celebs in our gallery below.
Candice Swanepoel
Photo By @tropicofc/Instagram
Candice Swanepoel looks dreamy in a swimwear design of her own. The model’s swimsuit line Tropic of C offers a wide range of hot one-piece styles.
Swimsuits For All once again released an iconic campaign. The beloved swimwear brand is one of those labels that are re-defining the whole industry. They’ve proven on many occasions that ladies of all sizes look amazing in swimsuits. Thanks to their body-positive campaigns, a lot of women feel more comfortable showing off their bodies. For their latest ads Swimsuits For All tapped supermodels Ashley Graham, Brooke Shields, reality star Angela Simmons, nurse Katie Duke and swimmer Pat Gallant-Charette.
With the new shots, the brand is setting new standards of inclusivity. All of the main protagonists are different from what you’re used to seeing in swimwear ads. The ladies look so amazing, that we’ll all definitely want to see more campaigns such as this one. The project carries the name Power Suit as a reference to the ensembles hard-working women wear all the time. Swimsuits For All reworked the concept and dressed their models in chic bikinis and one-piece styles that are meant to be their new power suits. Instead of being shy, they proudly show off what they have.
“Growing up under such scrutiny led me to feel insecure about my looks. Feeling disconnected from my own body, it took me years to separate the opinions of others from my own. Over time, I was able to find confidence in myself through my work, my passions, my network of strong female role models and my journey through motherhood. At 52 years old, I finally feel comfortable and proud of the all the hard work I’ve put into my body. I can say that I feel confident being in my own skin, showing my body and not hiding it.”- Shields told PEOPLE.
Brooke Shields is an icon in the modeling world. She started working when she was only 12 years old, and now at 52 she still looks as gorgeous as ever. In the shots, Shields flaunts her toned long legs and steel abs. She is the perfect example that a brand doesn’t always need to feature young trending models in their campaigns. Ashley Graham is the most popular plus-size model in the world, who was also ranked as one of the top-earning names on the Forbes list. Angela Simmons is a 30-year-old mom who looks stunning in a two-piece. Pat might be 67 but that won’t get in the way of flaunting a gorgeous swimsuit.
The Power Suit campaign will hopefully make ladies even more confident and inspire them to feel good in their skin. Size, age, and shape are not something you should be insecure about. You can now shop your favorite power suits on swimsuitsforall.com.
Photo Credit: Swimsuits For All
With the latest Swimsuits for All campaign, Ashley Graham firmly cemented her status of a body-positive icon. The inspiring model is no stranger to unretouched photos, but this time she took things even further. Ashley was in Miami shooting the newest campaign for the inclusive swimwear retailer when she and her team noticed that they are followed by paparazzi. When she saw their photos an idea occurred to her:
‘Why not use their photos as the campaign images?’ These raw and unedited images would remind women that they are ‘flawless’ in their own right and that they already have the perfect beach body!” – Graham stated.
Paparazzi shots could also be unflattering, but Graham didn’t want this fact to get in the way of her self-confidence and self-love.
“Of course it’s daunting knowing the paparazzi may have captured an unflattering photo, but I remind myself that being authentic is beautiful, and I have nothing to hide when it comes to my body because I know it’s changing people’s lives,” the model said.
The swimwear campaign is for Ashley’s collaborative collection with Swimsuits For All. The model launched her first line for the inclusive beachwear retailer in 2016 which was an instant success. Since then, the model is continuously dropping new chic swimwear designs. Her summer 2018 collection features nine gorgeous pieces inspired by 1920’s Art Deco styles. There is everything from a classic black one-piece to embellished chic bikini. Graham models the pieces relaxed and unaware of who’s taking the pictures. The model isn’t trying to find her “best angles”, but she still looks absolutely gorgeous. The off-guard shots show the beautiful Graham as she is walking on the beach and the streets of Miami, as well as leaning against cars. In all of the shots, the model is flaunting her voluptuous physique wearing the new Swimsuits For All pieces.
Thanks to inspiring models such as Ashley Graham and retailers such as Target and Aerie unretouched images are becoming more common in the fashion and beauty industry. Ashley’s decision to use photoshop-free and completely unedited photos is another step forward towards normalizing the appearance of real female bodies. Millions of women feel insecure to get in a bathing suit because of their imperfections, but with her latest campaign, Graham is sharing a powerful message that every woman deserves to show off her beach body with pride. In her previous Swimsuits for All shoot, Graham invited her 53-year old mother to star alongside her wearing bikini and monokini pieces from her line.
The Swimsuits for All campaign ” Power of the Paparazzi” features size-inclusive swimwear styles that come in sizes 4 to 22 and cost between $102-$120. Ashley Graham’s Summer 2018 collection is already available on swimsuitsforall.com.
Photo Credit: Swimsuits for All
