When Off-White first hinted at a Nike collaboration during the weekend, no one expected such a major deal. The two brands finally revealed that they’ve been working on an exclusive line inspired by no other than the iconic Serena Williams. The mega-popular designer teamed up with Nike and one of his muses, to create a trendy array of designs. Titled as “Queen Collection”, it will feature styles which Serena will debut at the 50th U.S. Open at the end of the month.
In a world where women are constantly on the go, they definitely need the proper attire to keep them trendy and comfortable. Most of the ladies out there are shifting between work, gym, and home, trying to make everything happen. Nike had all of this in mind when creating their latest collection. Dubbed as City Ready, this line will have you obsessed with the versatile designs it delivers. As a part of the range, Nike made sure to include a lot of new innovations.
The completely unimaginable just happened. The greatest lady in fashion Anna Wintour is officially a sneakerhead. This iconic fashion editor-in-chief is known for her impeccable style and the fact that she almost never wears sneakers. But things are about to change – Vogue teamed up with Nike’s Jordan Brand to launch a limited-edition collection inspired by Wintour. The two brand new styles carry a very chic name- AWOK. If you’ve never heard of it, this phrase is the dream of every single editor out there. It stands for Anna Wintour Okay, meaning that their career might have taken the best turn ever.
Streetwear rules the style of teens new survey confirms. The investment bank and asset management firm Piper Jaffray investigated the shopping preferences of the young customers with an average age of 16 years. The results were gathered from the answers of 6000 interviewed teens. According to their answers, the streetwear aesthetic is most-loved right now. Brands who sell street-ready pieces ranked the highest in the survey.
Nike is expectedly at the top of the list, with 42 percent of the youngsters choosing it as their favorite apparel brand, while 23 percent choosing it as their favorite shoe brand. The sportswear giant secured the top spots probably thanks to the multiple collaborations and exciting innovations they have made during the previous year. Nike’s rival Adidas made it on the top 10 list for the first time with votes from teens who live in households with an average income of about $100 000. Vans experienced a significant rise in the latest survey. In the previous one, only 9 percent of teens listed the sportswear label as their favorite, but this number rose to 16 percent in the new survey. The streetwear authority Supreme which sells its products at a higher price range, rose from the 10th place last year to the 7th place this year.
The survey proved that the ’90s are still very trending among the generation Z. Many brands went through their archives from this decade and reinvented styles that were popular back then. The logomania that took over the ’90s is now very appealing to the teens. From the lower-priced brands, Tommy Hilfiger and Champion that also embrace their logo in most of their offerings made it to the Piper Jaffray’s top 10 list. On the other hand, Ralph Lauren is not among the top 10 choices for male teens for the first time since 2002. This brand hasn’t featured its logo very often in its latest collections which might be one of the reasons why young shoppers have lost their interest.
When it comes to bags among the favorite luxury brands for teens are Coach, Gucci and Louis Vuitton. Coach scored the high third place thanks to its collaborations with the young singer Selena Gomez. Brands such as Gucci and Louis Vitton that heavily rely on their logo are among the luxury brands that entered the top 5 on this list. These brands have been delivering street-ready collections lately which might be another reason why they scored so high.
The survey also reports that the teen’s spending increased by 6 percent compared to the previous survey. For men, apparel is the second highest expanse after food, while girls spend most of their money on clothing. You can see the full report on Piper Jaffray’s website.
Three legendary sneaker brands teamed up to create an even more legendary collection. Nike, Converse, and Jordan announced that they will be releasing a line of 16 sneaker designs that pay homage to the NBA Playoff race. The retro-inspired collection is called “Art of a Champion” and will feature a mystery drop at the end of the championship.
This partnership is all about the number 16. This is the number of basketball playoffs that one team has to win in order to get the sought-after NBA championship title. So, Nike and its divisions Jordan Brand and Converse are celebrating the history of this sport and all the ones that have contributed to making it a world-popular one. The NBA 2018 Playoffs start on April 14, which is the same day when the first design drops. They end on May 8.
The collection will honor some of the biggest basketball names in the history. You will see the favorite sneakers of legends such as Michael Jordan, Kevin Durant, Kobe Bryant, Ray Allen, Scottie Pippen, Rasheed Wallace, and LeBron James. All of the designs are inspired by significant moments in the careers of these players. They will be a perfect reminder of how basketball has a way of shaping and inspiring people’s lives.
Among the designs, you’ll find many that you’ll instantly recognize by the name. The Nike selection includes Scottie Pippen’s legendary Air Maestro 2, the Air Force 1 with a signature Rasheed Wallace vibe, Kobe 1 Protro, KD IV, the Zoom Soldier LeBron 1 and a special-edition sneaker that pays homage to Moses Malone.
Converse’s collection features several iconic styles including the Converse Pro Leather Mid, Chuck 70 Ox, Fastbreak Hi, and Star Player Ox. These designs celebrate the genius players Wes Unseld, Julius Erving, Bill Russel and Kevin McHale.
And leave it up to Jordan to finish off the line with the absolute favorites of all-times. First of all, you’ll see the Air Jordan 14 “Last Shot”, dedicated to the legend’s final shot during the last game of his career. They are followed by Air Jordan 1 “Pass the Torch” for Kawhi Leonard, Air JordanXX8 for Ray Allen and Air Jordan 11 Low “Rook to Queen” for Maya Moore.
The three brands will first release 15 sneakers. The 16th “Art of a Champion” pair will completely depend on who wins this year’s NBA championship. According to the sportswear company, the shoes will be released in the course of the several upcoming months. So, you shouldn’t expect the whole collection to drop at once. If there is a style that you like you have to keep your eyes open for the launch date. The first one that will be available is the Kobe 1 Proto “Final Seconds” that drops on April 14 and it will cost $175. Moreover, the last sneaker is Nike’s Air Force 270 “Gold Standard” which will launch on June 14 for $170.
Photo Credit: Nike
Leave it to Nike to make the women’s sneaker industry more diverse and inclusive. Ladies sure do love sneakers, but they don’t always get what they want and deserve. Most times female designs are not available in all the sizes or are not as cool as men’s. Nike is set to change all of that. That is why the popular brand announced a special retail concept that celebrates women and their passion for sporty footwear.
“It all starts with providing access to the products that we know women love — this is extremely important. Then, it’s about having a more personal conversation… By showing women the different ways in which they can wear [sneakers], we can remove the barriers that we see. We very much see it as a way to connect trend, style and maintain a finger on the pulse locally, but at the same time also give visibility to what is happening in key cities through partnerships with people that are authoritative.”- explained Julie Igarashi, creative director and vice president of Nike Women.
The sportswear brand has been celebrating women in many different ways so far. Starting from their “The 1 Reimagined Concept” that debuted recently, their ideas only get better with time. According to Nike, the Unlaced programme will satisfy every sneaker needs of women. This concept will feature many new options for their customers, including a same-day delivery for the VIP members. In addition, there will be an expanded range of female sizes, so that every lady can get the shoes she likes. You don’t have to worry about colors anymore, or getting your hands on an exclusive capsule only for men. There will also be an expanded size range for the Virgil Abloh “The Ten” collection.
For all the ladies who lack inspiration for their athleisure looks, Nike Unlaced will be here to help. You’ll be able to find this concept on the brand’s website and turn to it for help at any time. As a part of the programme, Nike will collaborate with many female curators to adapt their new drops to the needs of female customers. The first one on the list is Julia Sarr-Jamois, a London-based stylist, and editor of i-D. We can’t wait to see all the fun projects this platform will release.
So get excited about March 27, when Unlaced will make an online debut. This new concept will be included in Nike stores sometime over the summer. Consider it as a heaven for all female sneakerheads out there!
Photo Credit: Nike
The sneaker industry is finally becoming more inclusive for women’s designs. Over the past few years, sneakers became a must-have item in every fashionista’s closet. Fashion influencers started including them in every one of their chic outfits. These days you can sport the kicks with feminine dresses, cool winter looks and even wear them for special events. Thankfully, Nike is making one more step to gender equality with their new collection.
The sportswear giant is launching a women’s sneaker collection named “The 1 Reimagined”. The title of the exclusive line is telling the story behind the inspiration. Nike’s team decided to reimagine and rework two of their most iconic styles: Air Jordan One and Air Force One.
“We chose the Air Force 1 and the Air Jordan 1 because they’re two styles that really resonate with women and are also two of our most iconic shoes at Nike. We really wanted to take those two shoes and reimagine them through the lens of women. We know that sneaker culture is growing and we wanted to offer 10 new silhouettes and styles. We all brought different skill sets to the team. It was less about pulling together all women but really just focusing on bringing together the best talent. The genesis of creativity is diversity. From a design point of view, each of the designers has a unique background and personality. Our theory is that when you mix diverse creative talents you realize some magic.”- said the senior creative director of Nike Sportswear for the female division, Georgina James.
Georgina gathered an all-female team of designers, material specialists, and colorists to work on “The 1 Reimagined” collection. The whole point is to celebrate women and introduce cool styles that will fit the latest trends. The 14 ladies came up with 10 new designs that are unlike anything you’ve seen before. They didn’t focus on just using the same style and releasing it in different colors like many have done before. Instead, the team stuck to only one color, and completely reworked the looks of the Air Force One and Air Jordan One. The styles are divided into five themes: Rebel, Sage, Lover, Explorer, and Jester. Each one offers a unique silhouette of sneakers, starting from statement high-tops to lace up kicks.
The collection will be available starting from February 7 in several New York Nike stores and retailers. All of the remaining styles will drop on the Nike SNKS app on February 9. The prices will range between $120 and $160.
Photo Credit: Nike
Kendrick Lamar and Nike revealed the official release date of their collaboration. After months of hints, we finally know when to expect the new Nike Cortez. The famous rapper showed his first design for the sportswear company on Instagram. Lamar has been a huge fan of the Cortez sneaker style for a long time. We’ve seen him rocking the iconic sneakers on many occasions. Now he got the chance to create his own signature pair.
Dubbed “Kenny”, this sneaker is probably the coolest one we’ve seen this year. It is named after the rapper’s alter ego, Kung Fu Kenny. The collaboration features a red and white design with black laces. At the front, you will notice a black lace holder accessorized with the phrase “DON’T TRIP”. There is also a small Chinese white script located at the outer side part of the sneakers. The rapper is fascinated with the Chinese culture, so that is where he found the inspiration for the embroidery.
Kendrick was officially announced as an ambassador for Nike in August this year. Since then, millions of fans have been patiently waiting for their first drop. The sports company also shared a photo that shows only the tongue of a shoe that says “DAMN”, which is the title of Kendrick’s album and tour. Unfortunately, there isn’t any further official information on what else we can expect from this partnership.
Lamar first showed off his new Cortez design backstage at the Staples Center, where he attended Kobe Bryant’s retirement ceremony. The basketball legend is Kendrick’s favorite player of all times. He also performed at the private after-party, singing “Humble” for the guests.
According to the brand, the Kendrick Lamar x Nike Cortez collaboration will launch on Sunday, January 28. The date is set on the same day with the Grammy Awards. You’ll be able to purchase the exclusive sneakers on the Swoosh SNKRS app starting at 7:30 p.m. EST. The price is affordable – $100 per pair. Considering the popularity of the rapper, they will sell out instantly. So you better set a reminder and treat yourself a brand new Cortez pair.
This is not the first sneaker collaboration for Lamar. The rapper previously partnered with Reebok on several different collections. The last Reebok Classic x Kendrick Lamar line was released in 2016. These designs were a bit on the pricier side, so the fact that the Nike Cortez ones are more affordable was a pleasant surprise.
Mashael Alrajhi is one of the most renowned Saudi Arabian designers. She is also a rising star that is gaining more worldwide popularity every day. Mashael focuses her work on merging the traditional and the contemporary. The designer was a part of the Fashion Forward Week in Dubai where she showed her Spring 2018 collection.
Alrajhi made a big reveal during her show that no one expected. For the first time, she presented the new Nike Pro Hijab. The sportswear giant first revealed the revolutionary hijab earlier this year. The brand collaborated with Muslim athletes such as the figure skater Zahra Lari and weightlifter Amna Al Haddad. Mashael incorporated the lightweight hijab in her high-end designs to show that fashion is for everyone.
“The Nike Pro Hijab is the perfect extension for my collection, as it symbolizes femininity and independence – values that I believe are more essential than ever for women today,” explained Alrajhi.
In honor of her collaboration with Nike, models wore white Air Force 1 sneakers. They added a nice touch to the athleisure designs. The sneakers were decorated with the word “qiada” which means leadership. Through this, the designer wanted to salute Nike’s efforts to spread diversity and to break stereotypes. The Nike Pro Hijab is set to release in spring 2018.
This big revelation didn’t steal the spotlight from Mashael’s designs. Showgoers had a great response to her new line. Just like many times before, the designer involved a lot of athleisure elements in her clothes. For spring she predicts loose, comfortable figures in neutral colors. She showcased the Arabian heritage through designs that also involved modern vibes.
Mashael always presents fresh new ways to incorporate couture into sportswear. The spring line consists of ordinary pieces, but there was something appealing about it. She offered both menswear and womenswear, all of them done in her recognizable style. She mostly stuck to relaxed silhouettes when it comes to the women’s part of the line. There was an impressive selection of dresses and separates. A pattern that stood out was the navy fabric with thin white lines.
Saudi Arabian designers are on a path to start a revolution in fashion. They work hard to prove that good taste and quality clothes are for everyone, no matter the race, age or skin color. Mashael Alrajhi is one of the leaders of that new wave, that is surprising with exceptional collections.
Photo Credit: Courtesy of Getty Images
Nike is celebrating the 35th anniversary of their most iconic model, the Air Force 1. For that purpose, the sportswear giant teamed up with five big names at the moment. The exciting collection is named AF100 and features five brand new styles of sneakers. Virgil Abloh from Off-White, the rapper Travis Scott, Roc-A-Fella, Just Don, and Errolson Hugh from the brand Acronym are the ones that got to create the new collection.
The Air Force 1 got five new faces while keeping its signature aesthetic. The designers had the freedom to include personal elements in the new styles. But, they still had to maintain all the things that are recognizable for these sneakers ever since the beginning.
“There is no other shoe that connects to sport, music, fashion, art, the street and the city all at the same time. The most ubiquitous Air Force 1 is the white-white. For the 35th anniversary, we selected collaborators who are impacting future generations across culture. Their brief was filtered through the white-white lens. The design brief was to remain classic and recognizable to the Air Force 1 while connecting to each collaborator’s life personally and the fields they represent.”- said the lead designer and creative director of Nike, Al Baik.
The It designer of the moment, Virgil Abloh created a shoe with a silver Nike logo and the “Off-White for Nike” words behind the sign. This is the first design that will be released, and fans can get it at the ComplexCon event at Long Beach. The Air Force 1 x Off-White will drop on November 4.
Roc-A-Fella and Kareem “Biggie” Burk are set to launch their style on November 30. The designer kept the look of his Air Force 1 simple. He just added the logo of his brand to the sneaker. This style will cost you $220.
Don Crowley and his brand Just Don included several details that belong to the Air Force 2 and 3. The designer used premium leather and combined luxury with sportswear. This Air Force 1 will release on December 1 and will cost $280.
The rap super-star Travis Scot will release his design on December 2. He upgraded the classic version by adding a silver, shiny Nike logo, and new patches. The price for this style is $220.
The last one to launch his design is Errolson Hugh from Acronym. He created a contemporary sneaker that features a side zipper. These sneakers will cost $280.
The last three styles will be sold through the SNKRS app by Nike and at selected retailers. Bruce Kilgore designed the first Nike Air Force in 1982. These are the most iconic sneakers and the collaboration is the proper way to celebrate them.
Photo Credit: Nike