The magical number 40 in the beauty industry is getting a huge competition. After Rihanna’s Fenty Beauty took the makeup world by storm with its 40-shade foundation range, brands started to feel the pressure to become more inclusive. Since then, many established cosmetics companies worked hard to expand their shade ranges. Some even hired experts from the influencer world to help them develop more inclusive products. Just recently Jackie Aina teamed up with Too Faced which resulted in expanding the range for the brand’s Born This Way Foundation.