Models designing capsules is the next big thing in fashion. After the planetary success of Gigi Hadid’s collaborations with Tommy Hilfiger, and Bella Hadid’s with Chrome Hearts, another rising star is going the same way. The partnership between the iconic Karl Lagerfeld and Kaia Gerber was announced earlier this year. A few months later, we finally have a first look at what the model-of-the-moment included in her first capsule.
It only takes a few celebrities to turn a brand into the most sought-after shopping destination. The Fendi double F Zucca print went from a classic to the hottest trend at the moment thanks to A-list ladies. The most influential trendsetters such as the KarJenner and the Hadid sisters are currently obsessed with the Fendi logo. So, basically, every fashionista can’t get enough of the double F print now. Feast your eyes on the chicest Fendi logo-infused looks delivered by celebs.
Fendi keeps releasing campaigns that feature the trendiest names of the moment. Just recently the brand celebrated the 10th anniversary of their infamous Peekaboo bag a with a female-focused campaign that featured Kim Kardashian, her daughter North West and momager Kris Jenner. Now, Fendi is back with another fantastic ad material for their Fall 2018 collection. The masterminds behind the Italian fashion house, Karl Lagerfeld, and Silvia Venturini Fendi tapped Gigi Hadid and Adwoa Aboah to present the offerings for the upcoming season. The inspiring supermodels are the perfect duo to show the chic Fendi pieces for Fall/Winter 2018.
Chanel is expanding its family. The luxury brand added a new member to its high-end community. And this time is a face you’ve been seeing in their front rows for several decades. Actress Penelope Cruz is officially the new ambassador of the label. The news was announced yesterday, the same day as Chanel’s Fall 2018 Couture show in Paris.
The iconic designer Karl Lagerfeld partnered with the trending Australian beauty brand to create a makeup collection. ModelCo is a very popular makeup label that has been on the market for over 15 years. With this huge collaboration, Karl wanted to expand his influence and satisfy the needs women of different ages. The line will feature more than 50 products including face and lip goodies.
The chief executive officer of Karl Lagerfeld, Pier Paolo Righi stated that ModelCo is a “creative and innovative company, with a team that thinks out of the box. They are very connected with a Millennial audience and deeply grounded in fashion. At the same time, ModelCo resonated with the iconic, playful DNA at the heart of Karl Lagerfeld. This helped to bring this project to life, creatively, in the product palette we developed together. We felt that these attributes made them a perfect match with what we stand for and who we want to connect with. This collaboration presents a new, very relevant way to connect with our audience, for whom we are much more than a fashion brand — we are a fashionable companion in their daily lives.”
The two brands spent a lot of time making the products special with developing both a quality formula and gorgeous packaging. They wanted to offer high-quality makeup that also stands out in terms of packaging. For the first time ever, ModelCo introduces the special LED light and mirror system for the Lip Lights products. The Lip Lights part of the line includes eight shades of lip gloss, eight matte lipstick colors and four different tones of the special-effect topcoat.
Lagerfeld is one of the most renowned designers in the world, and he exceeds in aesthetics like no one else. So, he made sure that the packaging is as unique as his clothing creations. Karl placed his recognizable logo on a lot of the items as a special final touch. A part of the products will even feature references to his iconic cat Choupette. Aside from the lip goodies, the collaboration will also introduce quality mascaras, long-lasting eyeliner, makeup brushes, highlighters, blush, brow products, eyeshadow palettes and more.
The Karl Lagerfeld x ModelCo collection will drop on May 14. It will be a global launch, so the chances are you’ll be able to snatch it from a store near you or get it online. Europe, the U.K., and the U.S. are the three markets that ModelCo will focus on for the joined collaboration. Prices will range between $15 and $195.
Photo Credit: ModelCo