Are Justin Bieber and model Baskin Champion officially dating? Find out in this video!
Karla Welch and Justin Bieber teamed up on a T-shirt collection. The popular singer collaborated with his stylist in creating a line of plain white T-shirts that are going to be sold at $30 each.This is only the first thing in a series of new products to expect from Welch’s new brand xKarla. The American clothing brand Hanes is the manufacturer of the shirts.
Karla is a popular celebrity stylist that has collaborated with many huge stars such as Justin Bieber, Lorde, Ruth Negga, and more. She is the same stylist that transformed Justin from a teen star to a super fashionable style icon. She got the initial idea right before Bieber’s Purpose tour. He asked her for the perfect white tees that are going to be long. But since they can’t really be found anywhere, Welch had to go to Kmart and buy triple-XL shirts and remake them. The stylist had to come up with a special pattern, take them apart and redo them all over again so that the tees would satisfy Justin’s criteria. According to her, she made over 600 white T-shirts for the singer in the past few years.
“We wanted something oversized but not super crazy … but where we ran into trouble was finding the right fabric,” Karla said. “We both loved Hanes white cotton T-shirts. By the time the Purpose tour came along, we had this love of T-shirts together.”
The young model Kaia Gerber and Victoria’s Secret angel Joan Smalls are the faces of the campaign, alongside Justin of course. Karla’s husband Matthew Welch is the photographer that did the shoot. The ad campaign was inspired by the 90s and the work of Robert Longo and Robert Mapplethorpe. The collection will offer seven different styles of cool and affordable white shirts including crop tops, sleeveless shirts, tees, oversized tees, baby shirts, and more. Some of the styles are more fitted with a tighter neck ring, while others are loose and have that athleisure vibe. Sizes will range between XS and XXL.
The white tees will be available starting from today. They will exclusively be sold on xKarla.com, and on August 6 you’ll be able to get them at a Maxfield pop-up store in Los Angeles. Since Welch didn’t want to share more about what we should expect next from her brand, all we can do is wait. The next drop according to the stylist will be in October.
Photo By: Matthew Welch
Forever 21 is heavily courting the Beliebers by collaborating with Justin Bieber to create a capsule collection that will launch VERY soon. According to Complex reports this limited edition line will launch online at the Forever 21 website on Monday, August 22nd. For those wishing to go physically pick out their items and likely take pictures on or near the ads displayed, the line will be available in Forever 21 stores on August 29th.
The Forever 21 x Justin Bieber Purpose Tour clothing line will include items you would expect from Justin Bieber onstage and off. His line includes sleeveless shirts, oversized T-shirts, long-sleeve T-shirts with images of Justin Bieber’s face and quotes such as ‘Justin Forever’ emblazoned on them. Additionally, there will be sweatpants and hooded sweatshirts in the Forever 21 Purpose Tour collection.
Justin Bieber has designed a total of eight exclusive pieces for his Purpose Tour capsule collection and they are anticipated to be amazing. This way if you were unable to attend the tour live, you can still feel as though you had a part in everything as soon as August 22nd. People are anticipating the Justin Bieber x Forever 21 collaboration to reflect Bieber’s onstage persona.
In doing this capsule collection, Justin Beiber and Forever 21 have joined the ranks of other celebrity and fashion brands pairing up for co-branded collections. Gigi Hadid and Tommy Hilfiger are making a serious fashion statement. Adidas has several different celebrity capsule collections including Raf Simons x Adidas, Rita Ora x Adidas and of course Kanye West’s Yeezy Seasons with Adidas.
Katy Perry is now doing a shoe collection with Global Brands; people are going crazy for Beyonce’s Ivy Park collection with Topshop, which is doing well, as everyone has expected it to with. All of these celebrity cobranded collaborations are doing well and gaining attention so it makes sense for Forever 21 to get in on the collaborating action. Since their audience is geared towards a certain audience, this collaboration with Justin Bieber makes a lot of sense.
Taking a brand that is already popular and drawing in their core crowd of fans is brilliant fiscally and the marketing practically takes care of itself, but I am still interested to see the ad campaign for the this Forever 21 and Justin Bieber collaboration. It should be interesting and while Justin Bieber himself is evidently the theme judging by his face and name being on many of the items, there are plenty of people out there happily willing and able to purchase anything with his name on it.
In a great move, the entirety of the Forever 21 x Justin Bieber Purpose Tour collection will be reasonably priced with pieces ranging from $17.90 up to $34.90, which is wholly affordable. The price points are ideal which will certainly increase the sales, as so many people will be even more interested in purchasing it. In this case, the Beliebers are expected to show up en masse and express their appreciation for the limited edition Justin Bieber x Forever 21 collection.
Photo courtesy of Justin Bieber
We ask the attention of all Beliebers! Pop singer Justin Bieber is coming up with his third signature perfume already, the picture of which he revealed on his personal Twitter account, tweeting #whatiskey on June 20! The Justin Bieber The Key fragrance is regarded as the most “mature” scent, the teen star has launched so far, after the Someday released in 2011 and the Girlfriend in 2012.
So why The Key? As Justin revealed to People magazine: “The KEY will unlock a personal side of me they’ve never seen before. Bringing us closer than ever. I always want my fragrances to send an uplifting and positive message. It’s an amazing way to connect with my fans.”
He then added: “The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams.”
The Justin Bieber The Key fragrance is described as “energetic with a sexy splash of sparkling freshness.” The official press release reveals more about the scent, reading: “luminous fruity floral musk fragrance awakens the senses with a burst of juicy fruits, while the heart blooms to unveil a bright bouquet of sheer floralcy. The creamy dry down blends sensual musks and exotic precious woods with decadent notes of vanilla that will leave you dreaming for more.”
The bottle of the Justin Bieber The Key perfume is sleek and white, featuring a gold lock on the front and a big gold key with small crystals.
The Justin Bieber The Key scent is scheduled for July 2013. The perfume campaign isn’t released yet, but we know that the star was in Copenhagen in April 2013 to shoot it!
Photos courtesy of Justin Bieber