“Guess who’s the new Guess girl . . . .” Jennifer Lopez teased on her Instagram account yesterday.

No need for guessing, the 48-year old star is the new face of Guess‘s Spring 2018 campaign. Mostly young influencers represented the brand so far, but Jennifer Lopez managed to get in the role of a Guess girl at 48. Or maybe Guess isn’t a girl anymore, but a woman. Back in 2012, Claudia Schiffer (41 at that time) joined forces with the brand to celebrate its 30th anniversary. Since then and in general Guess had mostly young faces front their campaigns. Anyway, with the rise of inclusivity in fashion, Guess most certainly sensed the urge to become more age inclusive.

Photo Credit: Guess

Versace made history recently by casting older supermodels such as Carla Bruni-Sarkozy, Claudia Schiffer, Naomi Campbell, Cindy Crawford, and Helena Christensen for their Spring 2018 show. Moreover, Helmut Lang did the same in the past season. From the affordable brands, Zara broke the ice with its “Timeless” campaign that featured gorgeous models that are over 40. So, Guess decided to join this age-inclusive movement that’s going on together with Jennifer Lopez and here is why:

“Jennifer Lopez is a Guess Girl’s dream! She’s an accomplished artist, she is iconic and sensual. Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience,” said Paul Marciano, the fashion designer behind Guess.

Jennifer Lopez was equally excited to become a Guess girl, claiming that she loved the brand ever since she was Jenny from the block (and later in life judging by an Instagram photo of the star where she shows off her toned abs in a cropped Guess sweater).

Photo By @jlo/Instagram

“When I got the call from Paul Marciano, asking me to become the new Guess Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” the star said in a press release.

Guess already released a photo in which Jennifer Lopez poses in a pin-up inspired outfit. Tatiana Gerusova shot and the co-founder Marciano directed the retro-inspired campaign. The singer wears a vintage button-down and high-waisted shorts combo. J Lo has a leggy moment in the photo showing off her perfectly toned legs while wearing sky-high stilettos. The campaign is nostalgic and a bit different from the logo-infused pieces of the brand.

Photo Credit: Guess

For those who are obsessed with the Guess logo, Jennifer Lopez presented some of the brand’s iconic pieces in her latest “Amor, Amor, Amor ” video, released earlier this month. You can already get the chic logo tee on the brand’s website and their stores across the world. Expect more Jennifer Lopez-approved pieces in spring 2018.

Photo Credit: Guess

Hailey Baldwin has a lot that keeps piling up onto her résumé – now she can add Guess girl to the list. Baldwin starred in her first modeling campaign back in 2014, and since then she has created two capsule collections (handbags with The Daily Edited and makeup with ModelCo) and has also continued to gain a huge following on Instagram, with 8.8 million followers as of Wednesday.

After only a few years in the business, though, it’s still inspiring (but not all that surprising) that Baldwin landed her most recent campaign. Guess Inc. is celebrating its 35th anniversary with the Guess Jeans spring 2017 campaign, with the official anniversary in March, and Hailey Baldwin, as an Insta-famous, well-known yet still fresh face, makes for the perfect choice.

Granted, this is not her first time working with the brand. Last July, Baldwin posed for her first Guess campaign, so being a repeat-model makes her that much more of a desirable choice.

Paul Marciano, chief creative officer for Guess, and Rayan Ayash, photographer, were behind the campaign, which was shot in Palm Springs, California. The photoshoot features Baldwin and Emma Stern in the graceful, feminine silhouettes that are still super sexy and flattering to the female body; Stefano Sala posed alongside the two female models as well, sporting the latest menswear, which has a heavy inspiration rooted in military style.

Womenswear consisted of floating silk maxi dresses, bohemian tops, and plenty of distressed denim. The styles are super easygoing, perfect for the everyday woman whose life consists of going to events like Coachella and living that California lifestyle (at any location in the world).

The brand kept things true to itself, above all. Think denim outfits with two or more pieces, or a pencil skirt of the same fabric that bridges the gap between streetwear and officewear. The skirt is characterized by dual-sided button detailing and a dark wash in a hip-hugging silhouette. This is one of the more prominent statement pieces in the line, despite not being flashy or colorful.

For the most part, the Guess Jeans spring 2017 campaign kept things cool with shades of blue popping in here and there amid a base of earth tones. Rose patterning also gave breaks from the natural color scheme, while also bolstering the bohemian vibes of the lineup.

Baldwin is shown rocking a flowing silk maxi in a perfectly earthy green that flows beautifully against the California backdrop. Seeing an Insta-famous model wear something just makes it that much more appealing for a wider array of people, since they are the celebrities who clue you into their daily lives, establishing connections and viewership.

General retail price of the products Baldwin is sporting is from $69 to $158 for a majority of the clothes, and from $24 to $89 for woven tops or knits. The menswear has a range of $59 to $168 for most clothes and $29 to $89 for the line’s tops. You can get you hands on the collection on Guess.com.

Photos courtesy of Guess

Hailey Baldwin is unstoppable indeed! After signing with IMG Models, working at her Hailey Baldwin x The Daily Edited capsule collection and creating a makeup collection with ModelCo, Baldwin is again GUESS’ brand ambassador for the holiday 2016 campaign. The pieces she wears in the campaign can already be purchased from GUESS.com!

Having been a GUESS girl for the fall 2016 campaign, the brand’s choice of tapping Hailey Baldwin once again doesn’t come by surprise, especially given the fact that the young model received many praises after the GUESS fall 2016 campaign’s pictures were released.

Captured by fashion photographer David Bellemere, Hailey Baldwin’s GUESS holiday 2016 campaign features a brand new GUESS guy too, namely model Stefano Sala. The duo, who according to the WWD was shot in a minimalist, modern house in Palm Springs, California, perfectly embodies the brand’s holiday spirit, which combines the Los Angeles-based label’s sensual attitude with the carefreeness and cheerful mood the holiday season usually exudes.

The 7-piece GUESS holiday 2016 collection campaign shows us Hailey Baldwin’s incredible appeal and professionalism as a model, as the 19-year-old model managed to strike both her sexiest and most high fashion poses over the span of a few pictures.

Of course, since this is a GUESS campaign, a lot of denim staples are involved, and are here specifically flaunted by Baldwin in their sultriest way. A short denim camisole dress quickly finds its way through the pictures, introducing Baldwin’s au naturel beauty and sun-kissed hair and complexion.

The campaign focuses on the GUESS holiday 2016 collection’s must-have staples too, namely the ones that we will likely see everywhere on our social media accounts from now on. A green embroidered hybrid between a bomber and a varsity jacket, along with a silvery metallic bomber jacket, creates an appealing contrast with both the campaign and GUESS’ signature sensual style, also giving us a few fashion ideas regarding how to style and layer such staples.

As for Baldwin, she is often seen matching sporty-chic garments with more conventionally feminine staples throughout the campaign, as seen for example in the case of the pink, high-waisted pants and elegant rounded-neck tops.

Our beloved GUESS girl also enhances her curves with a sinuous, gray dress, as well as with a super-trendy, equally curve-hugging sweatshirt dress.

A black embroidered A-line dress completes the GUESS holiday 2016 campaign with a more elegant, yet extremely versatile allure, introducing Stefano Sala’s sporty-chic proposals too.

According to the WWD, the campaign will run in the November issues of fashion and lifestyle magazines, such as Elle and Vanity Fair.

Photos courtesy of GUESS

Now that Hailey Baldwin has finally signed her contract with IMG Models, things are definitely getting interesting for the young and talented model. Guess who the new girl starring in the Guess fall 2016 campaign is (no pun intended)! The 19-year-old model has just extinguished her competitors, becoming the American label’s brand ambassador for the fall season.

Lensed by Rayan Ayash and styled by Elisabetta Massari, Hailey Baldwin is thus following in the footsteps of celebrities such as Drew Barrymore, Anna Nicole Smith and her BFF Gigi Hadid, since they were all Guess brand ambassadors in the past decades.

Overwhelmed with sun-soaked colors (which will surprise us with warm reminiscences during the long winter days), and posing while looking like the epitome of sexiness, Haley Baldwin is photographed in a range of leather jackets and curve-hugging denim staples with plunging V-necklines that enhance her statuesque beauty, bronzed skin and golden locks even more.

A delicate floral-embroidered crop top in pink got paired with Guess’ signature shredded jeans showcased on the backdrop of lovely cherry blossom trees. The campaign was shot in a sunny cherry blossom field in Malibu, where the natural hues inevitably made Hailey’s natural beauty blossom as well. As for the collection’s must-have, it’s definitely the sinuous denim jumpsuit that will help you revisit the Nineties in one of the most contemporary ways.

Just like many of us, who instantly fell in love with Hailey as soon as she began posing for some of fashion’s most leading magazines and for her first-ever campaign with Tommy Hilfiger, Guess’ creative director Paul Marciano couldn’t help but get smitten by her astounding beauty when they met for the first time.

“I met Hailey by total, pure accident. I didn’t know who she was, but when I met her she was 10 times prettier than what I expected and I wanted to choose her right away,” he told WWD.

Hailey Baldwin, who cited model Claudia Schiffer as one of Guess’ most iconic brand ambassadors (besides Gigi Hadid, we suppose), is absolutely thrilled by the opportunity Marciano gave her, and hopes to be part of the Guess family for a long time.

“I never really know what direction things are going to go for me in my career. But this is definitely a cool platform and I feel great to be a part of it,” she declared.

With a career that is moving fast forward and is promising as much success as her dad Stephen Baldwin has had in the movie industry, we hope to see her walking the world’s most glamorous catwalks soon!

Photos courtesy of Guess

GUESS went red for its holiday 2015 ad campaign. The cast models embodied the bold red bombshell looks the ad was trying to focus on, and it resulted in a truly stunning photoshoot laced with classic beauty. Grace Elizabeth, Jacey Elthalion, and Megan Williams were the models featured in the photoshoot, sporting the brand’s newest collection for the end of 2015. This holiday season, the GUESS woman isn’t afraid to stand out in a crowd, and instead embraces the individuality by polishing herself off with bright red lipstick, this paired with the shining, wavy hair for the perfect, classic bombshell look.

Not unlike the name of the brand, anyone sporting GUESS’s newest line will be a mystery; she will keep people guessing who she is all night long. The brand’s use of red and metallic in this line further shows this, since bright colors and sparkle aren’t made for the woman who wants to fade into the background.

Some looks were subtler, while some left little to the imagination as far as modesty. The floor-length gown with a center cutout can be played more demure than other looks, but could also have the opposite effect, all depending on who is wearing it and with what intention. Other looks featured deep V’s and high hemlines, showing a large amount of skin, which is perfect for women who just want to flaunt their favorite curves. Of course, with layering, many looks in the GUESS holiday 2015 collection could be made to be more modest, but this ad campaign would rather grab onto the sex their garments exude and create a bombshell of a woman to model that. Such is the nature of the GUESS woman, this season in particular.

This risqué collection of clothes is stunning to look at, especially with the models cast. This casting, mixed with the simple yet bold backdrop of reds and bright hues created a setting for the perfect amount of sex appeal and power to charge the entire ad campaign. Red is a daring color in so many ways, because it is linked to a great many powerful symbols – love, sex, anger – and it’s easy for one’s emotions to take off, just by looking at so much power exuding from one campaign.

And even amid all of this, the clothes are able to shine and speak for themselves. You can look at the photos and see the models and their personas, and you can look and see the clothes individually, which is less common than one might be led to believe. It’s easy to let one aspect overpower the other, but GUESS’s ad campaign is demonstrating what can happen when they find the perfect balance.

Red is seduction. And sometimes there’s nothing more powerful than that. GUESS is saying that by wearing these flashy clothes, there’s nothing stopping you from exuding the same level of sex appeal or power that these models do. If you like the clothes but don’t want to stand out that far, then they can serve that purpose if you will it. But GUESS wants each woman to consider the possibility and potential of being bold and deciding to stand out in the crowd.

Photos courtesy of GUESS

GUESS, an American upscale clothing brand retailer, has released its spring 2015 campaign and we are thrilled with the amount of sophisticatedly sexy designs we are privy to. The Marciano brothers set up shop in Los Angeles back in 1981 and GUESS made its first appearance in the upscale Beverly Hills area. In 1985, it had made iconic black-and-white advertisements its staple. With revenues of over 1.2 billion USD a year, the company is one of the largest brands and most definitely a favorite among the young and the old. It’s no wonder that the presentation of the GUESS spring 2015 campaign has been a much anticipated event for many, particularly after the latest announcement of the brand’s face Gigi Hadid becoming a Maybelline brand ambassador.

On January 18, 2015, the headlines brought the limelight onto Gigi Hadid, the 19-year-old American fashion model and TV personality, who brings her sexy poses to the GUESS spring 2015 collection and blows all away with her sassy style. She’s been the face of GUESS ever since she was a child, the latest of which was in 2012, and the past year has enjoyed much in terms of popularity, due to her cover feature on Galore Magazine, Carine Roitfield’s CR Fashion Book and Schön! Magazine. Her mother’s modelling background and her stepfather’s career as a music producer have enabled the young model of Palestinian and Dutch background to go far, bringing her younger sister Bella into the fashion industry with her. As for her work with GUESS, we absolutely love seeing her take center stage and turn out to be on the cover of it all. This is her first solo campaign and we believe she’s done an amazing job in presenting the denim, gingham prints and knitwear, all in her sexy style (some may argue a little too sexy in some places). Throughout the whole of the campaign we see denim on denim styling, lacy designs and a good amount of gingham to really sate one’s appetite.

It’s not a common occurrence to see knit sweaters over beachwear, but we cannot help but comment on how lovely the mix looks. It’s kind of like wearing a sweater over mini shorts, except you are definitely showing off more skin than that. The sweater in itself is gorgeous, looks, extremely soft and comfortable, while still encompassing both warmth and sexiness in design. The string bikini and the beach background have us pining for warmer days already, but the lovely knit sweater will have to do for the moment this spring… at least until the weather warms up by May and we find the nearest beach to enjoy some Vitamin D along with the surf.

Gigi Hadid appears to be a rather professional ballet dancer as well if her pose says anything about her extracurricular activities. The beach dress is magnificent though, with the stringy connection between skirt and top mesmerizing to look at. It is light, flowing, and baring much while leaving just enough to the imagination to be one of the sexiest vacation dresses to take to the beach we’ve yet seen this year. Now we just need to work on our bikini bodies and maybe see into working on our dance steps if we’re going to pull off a similar pose in the future!

Denim over lacy coral-colored dress and gingham bikini bottoms looks rather amazing unto itself actually. Now we just wish we had a better view of the dress and perhaps the top of that gingham bikini as well but beggars can’t be choosers it appears. But the off-the-shoulder design of that dress is reminiscent of Spanish or Mexican styles, while the color itself is very warm and suited for carefree summer days. The denim does much to bring out the amazing in the whole of the outfit, though we might like to see it actually on the shoulders of someone before picking it up for ourselves.

Photos courtesy of GUESS

The GUESS holiday 2014 campaign brings eastern inspiration to the fashion scene, tempting us with the astounding Japanese background, which makes us plan a new journey to the Eastern megapolis – Tokyo. Photographed by Chen Man, supermodels Megan Williams and Karmay Ngai are pictured sword fighting in the green field with Mount Fuji on the backdrop, drinking tea in glam dresses and having a rest in a rickshaw. Filled with opulent colors and beautiful scenery, the new campaign of the famous brand truly inspires to look stunning this festive season!

As always, glamour and extravaganza are the core points of the new GUESS collection. As expected from the eastern inspiration, the line is drenched in rich shades of red, which also symbolize the Christmas season like nothing else. Coming matched with versatile black, red looks especially stunning and festive-ready. There you’ll discover elegant red mini dresses styled with edgy black leather jackets and knee-high heeled boots either in black or red shades. The retro inspired round-framed sunglasses, the black leather gloves and the chic jewelry pieces complement these looks just ideally!

If it’s not red, than it’s glittery and glam! The GUESS holiday 2014 collection also has some uber-seductive and dramatic sequined mini dresses or duos of black bustiers and glittery mini skirts for all those, who can’t imagine party nights without some sparkle. These looks also come spiced up with elegant jewelry pieces for the ultimate show-stopping effect.

Looking even deeper into the GUESS Christmas 2014 collection, we also discover less eye-popping, yet equally stunning and trend-setting looks, like the leather short shorts, or the “modest” glittering jumpsuits and mini dresses, styled with interesting cape-like pieces fastened around the waists of the models to make them fit in with the sword-fighting mood.

Of the most extravagant accessories spotted in this lookbook, we should mention the unique tassel earrings and the small precious clutches, ready to finish of any party look with a touch of glamour. Bold and sexy is the philosophy of GUESS and this is so true about the new GUESS holiday 2014 collection as well!

Photos courtesy of GUESS

The most glamorous, luxurious and iconic shoes, bags and accessories carry the name GUESS and you can already guess how amazing the new GUESS accessories fall 2014 collection can be! Photographed by Claudia & Ralf Pulmaans, supermodels Samantha Hoopes, Sandra Hellberg and Bojana Ksrmanovic showcase the killer accessory options in the GUESS accessories fall/winter 2014-2015 campaign, giving us plenty of cool ideas of styling fall looks in the best way to attract attention. Your cravings for the most iconic fall accessories are totally covered by GUESS and it’s here that you have no excuse for ever appearing boring and unflattering!

At the very first sight one can see that footwear takes the main role in the GUESS accessories fall 2014 collection, coming in exquisite designs and featuring only luxurious materials to add that special vibe to your daily looks. Knee-high boots featuring sultry lace-up designs and creative textures, prints and patterns, including snakeskin are the way to go this fall. Even the traditional cowboy boots come in slightly elongated forms, reaching the knee. Other than that you can pick a pair of sassy ankle booties in a go-with-everything gray shade for statement-making looks.
When saying GUESS, handbags often are the first things that may come to one’s mind and they actually triumph in the new GUESS accessories fall 2014 collection too. Spacious designs, sassy snakeskin patterns and a lovely color palette of cream and gray are the characteristic details of these arm candies. They are the best options to go for when you want to carry all the necessary belongings of yours without sacrificing style and luxury.
Fab fur scarves are the next details that you may need for comfy, cozy and warm fall and winter looks, especially when they are planned for glam nights out and important luxurious events. Overall, the GUESS accessories fall 2014 collection has it all for your most striking and head-turning looks day and night, fall and winter! It’s right here that you start to adore the cold weather!

Photos courtesy of GUESS

Among all the other fashion updates and news, GUESS campaigns have always been a very significant and noteworthy provider of innovative designs and extremely comfy with chic pieces. The creativity of the lookbooks presenting these looks is just as impressive and chic and that’s one of the biggest advantages of this brand. The spanking new GUESS fall 2014 campaign is no exception, coming with the most incredible and chic pieces that the brand designed for securing the comfortable, chic, and cool looks for the coming fall. Absolute beauties Gigi Hadid, Samantha Hoopes, Bojana Ksrmanovic and Yara Khmidan are the stars of the campaign images, posing for the lenses of talented Ellen von Unwerth and presenting the totally unexpected Western, cowboy inspired looks.

Looking through the images of the GUESS fall 2014 campaign, you start thinking that cowgirls cannot be any cuter and that the newest collection of GUESS is worth checking out. Thus, it all starts with the combination of denim jackets and jeans, accompanied with thigh high boots and very sensual cowboy hats for the total stun. The accessories like leather gloves only enhance the effect that the looks present.
Another amazing look features the image of a beautiful lady wearing an all-black outfit and spicing up the looks with guipure. Other combinations with denim pieces can be found there, presented with leather booties and tiptoe heels. Cool pieces like shorts and fringed details can also be found in the images of the GUESS fall 2014 campaign inviting everyone to try out the absolutely creative and breathtakingly comfortable with chic apparel alternatives, capable of turning you into a real cowgirl.

And once more you are to decide whether or not you may try out this or that type of piece or shade from the chic GUESS fall 2014 collection. Having introduced the basic looks included in the collection, we provided you with the necessary insight into the new GUESS line with the help of which you may pick and create the most stylish and unforgettable combinations.

Photos courtesy of GUESS

Time for best guesses again! This time, however, we don’t even have to guess about how chic and glamorous the pieces suggested by this spanking new GUESS campaign may be. The ultra-striking GUESS Accessories spring/summer 2014 campaign comes to provide you with the most stunning and bedazzling pieces you could ever wish to have to spice up your summer outfits. It’s here that there are no questions or doubts! The results of the sophisticated and hard work of GUESS are again sizzling as always! Bombshells Megan Williams and Heather Depries star in the campaign ads, presenting it from the most impressive angles possible.

So it all starts with the big and comfy handbags, adorned with some graphical prints and design details like tassels. Heart-shaped bracelets and necklaces come right after, offering another great look. The classic medium sized handbags encompassing the shades of blue and white and matching all that with tiny metallic details are also worth mentioning with the chic ankle strap sandals.
Sunglasses and stiletto heels form the following eye-catching part of the GUESS Accessories spring/summer 2014 collection. However, the most striking and cool interpretations come as we see the monochrome handbags and the polka-dotted kerchiefs, all designed with shades of blue and at times plays with white. The top classy looks like the black booties involving some chains as design details creating the color play with golden, as well as the nicely patterned and textured handbags form the final array of stunners. The same can be said about such nice looks as the rounded shapes of sunglasses and the heart shaped tiny earrings completing the looks.

So have a nosey at these amazing and absolutely astounding suggestions and you will definitely find some pieces that will be the exact reflection of what you’ve always imagined when thinking about your looks for the season. The exactly picked accessories will be the ideal complements for your looks, and this is what the new GUESS Accessories spring/summer 2014 collection is actually meant for.

Photos courtesy of GUESS