Reebok has been empowering women for decades now. In 1982 the brand started a revolution with the introduction of the Freestyle sneaker. At that time choices for women’s sportswear weren’t as wide and impressive but the brand made a step forward in making fitness more appealing to ladies. Now the brand is taking another huge step towards empowering women. Reebok tapped superstars such as Ariana Grande, Gal Gadot, Gigi Hadid, Danai Gurira as well as renowned fitness figures like CrossFit champion Katrin Davidsdottir to star in its latest female-focused campaign.