In the era of technology, anything is possible. Every single field in our lives is becoming more connected to the world of technology in ways we don’t even know it. Fashion labels are making strong efforts to use the best of it, to make their products more available and alluring for customers. Since presenting a campaign the old-fashioned way is not fun anymore, high-end brands are constantly looking for a way to leave a strong impression. Olivier Rousteing from Balmain decided to embrace the latest innovations in digital technology for his Pre-Fall 2018 ads.