Erdem Moralioglu found his latest muse in the family archives of the Duke of Devonshire. The designer was captivated by the life story of the American vaudeville child star Adele Astaire who was married to the son of the Duke. The Fall 2018 collection was inspired by this mysterious lady. See the biggest highlights of the show in this short video.
Strange Flowers is the next huge beauty collaboration to get hyped about. After many years in the fashion business, the trending London-based designer Erdem Moralioglu decided to dip his creative toes in the world of makeup. With his latest presentation at London Fashion Week, Erdem debuted his first official collaboration with NARS. The name of the collection doesn’t come as a surprise at all. Moralioglu has experimented with colorful blooms in almost every single one of his collections. These days, luscious flowers are his signature sign.
Erdem and NARS presented the collection several months ago in a suite at the Connaught Hotel in Britain’s capital. Somehow, the collaboration stayed a top secret up until now. They decided to debut the products this morning, during Moralioglu’s RTW Fall 2018 runway show.
“This was never going to be just another designer collaboration, where you do five new lipsticks shades. There was a lot of time spent talking about the idea of using products or textures that you normally would associate with certain parts of the face, in different ways. I like the idea of contrast and contradiction. You can tell a story as much with what you’re wearing on your face as what you’re wearing on your body.”- the designer explained.
According to Erdem, he and the NARS team worked on the collection for more than two years. We are talking about a 13-piece makeup line, which will feature lipsticks, blotting papers, lip powder, highlighting pencil, eyeshadow palettes and more. There are six distinctive lipstick shades which range from soft rose colors to dark purple hues. You can also get excited about the lip powder palette, the first of this kind for NARS! All of the releases carry a name inspired by some type of flower. There is a lip balm titled Voodoo Lily, a highlighting pencil called White Phox, lipsticks named Moon Orchid and Carnal Carnation and more.
Moralioglu and the makeup brand have been working together occasionally on runway shows since 2013. But none of these partnerships resulted in an official product release. Every single product in the new line features a gorgeous packaging decorated with the designer’s favorite vibrant blooms.
The Erdem x NARS Strange Flowers makeup collection will be released exclusively at Selfridges UK on April 15. Starting from May 1, the collaboration will retail both online at narscosmetics.com and in stores worldwide. Prices will start at $20 for the blotting papers up to $49 for the eyeshadow palettes.
Photo Credit: Erdem x NARS
Erdem Moralioglu has a unique way to tell a romantic story through fashion. Every season the designer uses ruffles and florals but never gets boring. For the Pre-Fall 2018 collection, Moralioglu went down a memory lane with Laura Ashley’s catalogs. He took cues from Ashley’s aesthetic when designing the dresses. But it wasn’t only Laura who influenced Moralioglu in the making of the Pre-Fall 2018 collection for Erdem.
The designer also went through Japanese artist Katsushika Hokusai’s artwork and got inspired by her cartoonish and bright paintings. It’s hard to connect Erdem’s designs with cartoon characters. Anyway, you can’t expect from Moralioglu to use cartoon prints in the way that Gucci or Moschino does. At Erdem, these elements are toned down, and he uses only fictional characters he could blend in the romantic aesthetic of the brand. You could see a knitted sweater with white swan he borrowed from Katsushika Hokusai. It couldn’t get more romantic.
Moralioglu stayed true to his vintage feminine aesthetic. The designs are timeless and could carry you through a lifetime. He doesn’t necessarily follow trends but his own design flow. The Pre-Fall 2018 collection features ’50s-inspired circle silhouettes and romantic ruffles that infuse the collection with femininity. On the other hand, there are suits and separates with confident cuts and tiny floral prints that kept the balance in the collection. The floral suits are just as stunning as their dress equivalents. As a more feminine alternative, Moralioglu offered A-line skirt and jacket coordinates in vibrant prints.
Moralioglu stated that his clients are asking for items that will carry them from morning to night. Looking at the Erdem Pre-Fall 2018 collection is save to say that the designer did his best to satisfy the needs of his loyal customers. There are dresses perfect for daytime romance as well as elegant gowns you could take on any formal event on your schedule. The midi dresses in an array of floral prints and an irresistible mix of colors could be your day to night companion depending on the occasion.
Just recently we talked that socks might be the new It accessory in 2018. Many designers and fashion influencers exposed their socks in high heels and sneakers. Moralioglu paired all of his romantic designs with black socks. Most of the times he paired sandals with these socks making them even more visible.
The Erdem Pre-Fall 2018 collection is an ode to the vintage romance. Get ready for another fashion fairytale directed by Moralioglu.
Photo Credit: Erdem
Last night Erdem and H&M celebrated the official global presentation of their collaboration. For that purpose, they staged a runway show and a party that gathered many fashionistas in one room. The choice of venue was the iconic Wilshire Ebell Theater in Hollywood. This is one of the most anticipated lines for 2017 because of the affordable price point. Thanks to the collaboration, many people will be able to get their hands on Moralioglu’s genius designs.
Moralioglu’s collection for H&M has a luxury feel because he uses his favorite materials. The jacquards with metallic details, intricate lace, and vibrant blossom brought all the glamour to the designs. Aside from Moralioglu’s recognizable fabrics, he included stunning tweed pieces and a lot of knitwear both for women and men.
Erdem made a strong case for another trend in his collection. The designer included rich floral pajama looks that are already big among celebrities.
You will also find a slight dose of gender-bending. Erdem’s ladies are wearing perfectly tailored suits and oversized coats. They all look like they’ve borrowed them from a man’s closet. The guys on the other hand, are rocking vibrant silks with floral blooms.
Considering that this is the first menswear collection by Erdem, everyone was very excited to see what he would present. And no one is disappointed. The designer is known for his contemporary approach towards fabrics. He loves involving rich jacquards and colorful florals. This time, those same materials were used for the men’s designs.
“I found myself very much influenced by how the men’s pieces looked on women, and how some of the women’s pieces looked on men. So there was this exchange—that kind of tension between something formal and informal. There was this definite kind of fluidity between men and women that I found really fascinating.”- the designer explained.
Erdem’s celebrity fans joined the Los Angeles showcase and all wore pieces from the collaboration. Zendaya, Selma Blair, Kirsten Dunst, Alexa Chung, Barbara Palvin, Kate Bosworth were just a part of the A-listers that proudly paraded in his feminine designs.
The official release date of the collection is November 2. It will be available both online and in-stores. So you’d better get ready to act fast because November is less than two weeks away.
Photo Credit: Indigital.tv
The London Fashion Week has officially ended. We had an exciting fashion week with multiple opulent shows. London welcomed some big names for the first time. The Italian designer Giorgio Armani swapped Milan for London this season. He presented a massive Spring 2018 Collection with a variety of power suits. The suits with confident cuts are among the biggest highlights from the LFW.
Opposite of Emporio Armani’s androgynous power suits, Erdem presented out-of-this-world elegant dresses that radiate femininity. Moralioglu’s spring 2018 offerings had a strong royal vibe. He designed a sophisticated collection available to everybody. Erdem’s dresses are among the best offerings from the spring shows so far.
We must also mention Ralph & Russo‘s feminine dresses. The designer duo left everyone in awe with their debut ready-to-wear collection. Tamara and Michael’s idea for RTW dressing involves a bit of couture. We are talking about sheer fabrics, heavy embellishments, and metallic designs. Ralph & Russo’s spring dresses are a must-have for every fashion-forward lady who nurtures an elegant style.
Tommy Hilfiger made an opulent closure of the LFW. The American designer together with the supermodel Gigi Hadid presented a 90s-inspired collection with a strong grunge vibe. The pieces carried Hilfiger’s love for rock music. Edgy designs, red tartan and black leather dominated in the see now, buy now, Fall 2017 Collection.
Donatella Versace had a similar idea for her Versus Versace Spring 2018 collection. Her latest designs featured a lot of checks and graphics. The designer truly understands the fashion DNA of the young generations. As a result to that, she offered casual but edgy pieces. Her Spring 2018 collection is all about making a statement without trying too hard.
Feast your eyes on the best runway looks from the SS 2018 LFW.
Preen By Thornton B.
This year’s London Fashion Week is already over. The fashion shows left us a lot of makeup and hair trends to think about. Since having a fashion show is not only about the clothes anymore, designers are doing their best to present standout beauty looks. Popular fashion houses such as Tommy Hilfiger, Erdem, Christopher Kane and many others put in a lot of work to show unforgettable beauty looks.
Last night’s Hilfiger show was all about rock ‘n’ roll. The designer introduced leather and tartan designs that were complemented with edgy makeup looks and hairstyles. Mark Carrasquillo was the leading makeup artist that took care of the grunge-inspired appearances. He introduced the bold black eyeliner and fresh radiant skin. Hair was done by Eugene Souleiman, who also created looks inspired by the rock culture. Eugene created mostly simple hairstyles such as chic waves and boxer braids. All of the models rocked black nails done by Marian Newman.
For the House of Holland show, makeup artist Ciara O’Shea experimented with bold colors. She used bright and neon eyeshadows by The Body Shop, and applied them all over the model’s lids. This was one of the standout looks of the LFW, that deserves attention. According to Ciara, you’d better get ready to shop for daring eyeshadows in Spring 2018.
Erdem needed classy, and elegant beauty looks to complement the royal designs. The makeup legend Val Garland did natural makeup on the models. He also added sleek cat wings to finish off with style. Anthony Turner was in charge of the hair at the show. The hairstylist did elegant ponytails with cute ribbons inspired by the 1940s. Ribbons are an already approved trend by a huge number of designers.
Take a look at the best beauty looks from SS 2018 London Fashion Week. Some of this beauty looks are expected to be huge trends in Spring 2018.
Erdem’s Spring 2018 Collection is a real work of art. For the following season, Moralioglu took his luxury craftsmanship to a whole new level. The ultra-talented designer merged two completely different worlds and cultures, creating astonishing pieces that radiate glamour. Erdem went back to the 50s and got an idea to present the royal style in those times, but influenced by the African-American culture. He thought of her Majesty- Queen Elizabeth, Ella Fitzgerald, Dorothy Dandridge and all the ways they have influenced fashion.
“What if the Queen kind of went to New York, and what if Dorothy Dandridge ended up in Buckingham Palace? It was this weird kind of switching of roles.”- the designer joked.
Erdem expressed his infatuation with the Queen of England in the best possible way. Before designing the Spring 2018 collection, the designer visited the Windsor Castle to find inspiration from the Royal Collection displayed there. With the help of Caroline de Guitaut, the senior curator, he discovered an interesting picture that served as a base for the whole collection. The black-and-white photo was taken in 1958 in Leeds and shows a meeting between Queen Elizabeth II and Duke Ellington.
The influence of the Queen in fashion throughout the years is indisputable. In the same photo, she wears a stunning brocade dress by Norman Hartnell, paired with opera gloves. And for Erdem, that is where it all started. The most dominant fabric is the metallic brocade that screams luxury.
The designer wanted to add a touch of royalty to all of his designs. He included mesmerizing silver sequins and check fabrics. Aside from these elegant designs, there are also several dresses that are more on the playful side. These out-of-this-world pieces are made of romantic lace in bright colors and feature frills and embroidery.
To make things even better, Moralioglu also included mesmerizing embellishments. He placed beautiful crystals, beads, and sequins on simpler designs, transforming them into jaw-dropping dresses. The whole atmosphere was dimmed and sensual, to fit the elegance and the luxury of the collection. Guests got to enjoy songs such as “My Funny Valentine” and the beautiful “Queen’s Suite”, which Ellington wrote for Her Majesty.
Erdem’s designs are a bit on the pricier side, but the best news is that soon he will release an affordable line with H&M. Starting from November 2 their collaboration will be available in stores. So if you are an Erdem’s fan, that is something that will keep you excited until November.
Photo Credit: Luca Tombolini / Indigital.tv
We are having a busy fashion September. The SS 2018 New York Fashion Week officially ended on Wednesday and the London Fashion Week is about to start tomorrow. Since the LFW is just a day away, it’s time to see what’s going to happen on one of the biggest European fashion events. First things first, the LFW will start on Friday, September 15 and it will last until Tuesday, September 19. The LFW is a first look at what we are going to wear from some of our favorite European brands in the upcoming spring. The biggest British brands, as well as a couple of international fashion houses, will present their spring/summer 2018 collections. The most popular names on the schedule are Christopher Kane, Topshop, Erdem, and Burberry. Additionally, Ralph and Russo will present their debut ready-to-wear collection.
The most anticipated international show on the SS 2018 LFW is the American brand, Tommy Hilfiger. The brand will present the latest collaboration with the infamous supermodel Gigi Hadid. The show is intentionally scheduled on Tuesday, September 19, which is the last day of the LFW. This is going to be Tommy Hilfiger’s first fashion show in England. Another huge newbie on the schedule is Giorgio Armani. The Italian designer will present his Emporio Armani spring collections in London for the first time. The reason why Giorgio Armani left Milan Fashion Week is the opening of the renovated Bond Street flagship store in London. The grand opening will happen on Sunday, September 17.
The see-now, buy-now instant fashion concept is getting more and more popular. The British luxury fashion authority Burberry will present a collection that will be available for purchase immediately after the designs hit the runway. The high streetwear label Topshop and Mother of Pearl also arrange their collections according to this fast fashion concept. With the rise of social media, many fashion addicts want to shop right after they see the pieces. We can’t blame them. Honestly is hard to see something on your news feed every day and wait for months to put your hands on it.
Among the new names on LFW are Harry Evans, Supriya Lele, Charlotte Knowles, Matty Bovan, Sadie Williams, Molly Goddard, Halpern and more. Talent supporters Lulu Kennedy and NewGen will run the events of the newbies. Everyone who wants to see the next big name in the British fashion industry should attend some of these shows.
The next huge collaboration in the fashion world is between London-based designer Erdem and the streetwear brand H&M. The designer who dresses up many celebrities such as Alexa Chung, Kate Middleton, Keira Knightley and Claire Foy is the next one in a row to design for the Swedish brand. Erdem Moralioglu founded his eponymous brand in 2005, and since then he’s been leaving people breathless with his extraordinary talent. With this collaboration, the red carpet dresses that we are all dreaming about, are going to be one step closer to everyone.
“I am so happy to collaborate with H&M and to explore my work on a whole new scale, including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.”- Moralioglu expressed his satisfaction in a press release.
The famous director Baz Luhman is going to create a short movie to promote the collection. Luhman is the face behind many iconic films such as “The Great Gatsby”, and “Moulin Rouge”. Together with the announcement, the Swedish brand released a short teaser, directed by the great Baz, giving us a small hint of what we should expect.
“For me, fashion is always about more than just clothing, it is a form of expression – a standalone art form. I am excited to be collaborating with Erdem and H&M to reveal the story of this unique collection.”- says Luhman.
From what we could see in the teaser, the collection will feature Erdem’s recognizable feminine vibe. The modern and romantic silhouettes will probably be present again, together with the floral print. Now we can all put our hands on Erdem’s show-stopping designs for affordable prices. This will be the first time for the designer to introduce menswear. The men’s designs are expected to be as contemporary as the women’s. In the video, you could see a stylish man’s silk pajama floral suit.
“The collection reinterprets some of the codes that have defined my work over the past decade. It’s also inspired by much of my youth, from the English films, 90’s TV shows and music videos I grew up watching to memories of the style that defined members of my family. Taking from these inspirations I imagined a group of characters and friends off to the English countryside for the weekend. There’s a real play in the collection between something decidedly dressed-up and equally effortless”- says Moralioglu.
Ann-Sofie Johansson, the creative advisor of H&M will also be joining the dynamic duo. Ann-Sophie is excited to work with the two amazingly talented geniuses. She is a huge supporter of Erdem’s work and is captivated by his whimsical and rich designs.
“From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever. He’s a perfectionist and challenging at the same time. He knows exactly what he wants: The lace should look like this!”- says Ann-Sofie Johansson.
The Erdem x H&M line will be available starting from November 2. It will launch in 66 countries and will be available online. Until then, we can only enjoy the short teaser video and fantasize about all of the amazing pieces that we will get to buy. H&M is one of the rare brands that introduces high-end collaborations with luxury clothing brands such as Kenzo, Versace, Balmain, Rei Kawakubo, Stella McCartney, Jimmy Choo and more. With these efforts, the Swedish brand makes a huge difference for everyone out there that can’t afford to buy expensive clothing. The collections are always very affordable and they sell in a record time.
“Seriously, though, I’ve seen it as something which is the opposite of what you’d associate with fast-fashion. I want it to be pieces you’ll be wearing in 10 years time, as women do with my own clothes.”- says Erdem for Vogue.
Photo Courtesy of Erdem x H&M
Since the day the Duchess of Cambridge entered in the royal family we fell in love with her impeccable style. Her discreet feminine fashion expression is an inspiration to many fashion-forward moms and business woman.
Let’s take a moment to admire Kate Middleton’s best style moments.
Polka Dot Dress
Kate looked astonishing in a Dolce & Gabbana polka-dot midi dress and beige Victoria Beckham bag.