The future is sustainable! after years of being judged for their decisions, Burberry finally has some good news. Ever since Riccardo Tisci took over the throne at the luxury British house, he’s been all about positive change. The latest from the label is their announcement that they will be no longer using fur in their collections. They also addressed another very important matter- the fact that Burberry has constantly been burning unsold merchandise. Starting with Tisci’s debut line, both issues from above will not be happening anymore.
Emily Ratajkowski is one busy girl. And she is not afraid to show some skin. The stunning supermodel and actress once again stripped down to show off her impeccable body for DKNY. As a part of her partnership with the brand, Emily stuns in the Spring 2018 lingerie campaign. This is the third season of collaborations between the “Gone Girl” star and the renowned American brand.
DKNY’s #UnderneathmyDKNY campaign is not only about selling intimates anymore. This time the brand decided to spread a completely different message thanks to their ambassador. In the promotional video, Emily is encouraging women to be confident and love themselves. As long as they feel more comfortable in their own body, Ratajkowski has achieved her goal.
“Underneath it all, I like to follow my own rules – I’ve been known to like a French fry. I like to make my own choices. I live on my own terms. I feel the most comfortable naked at home – are you surprised by that? I don’t hold back. I’m extremely persistent. I’m a really terrible singer. It’s not ok to fit into someone else’s box. I’m my own superhero – you are, too. We are all capable of way more than we realize. I’m complicated, secretly romantic, vulnerable, a bad texter and never get back to anyone. Underneath it all, I’m just me.”- Ratajkowski says in the video.
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The brand’s spring collection features underwear, sleepwear, and hosiery. For the following season, they decided to shift from the super-sexy lace styles and present a collection that is on the sportier side. Emily flaunts her perfect curves in chic striped sports bras, cool black sets, and simple dusty pink separates. The lookbook shots also show a pair of romantic navy silk pajamas that never go out of style.
Aside from staring in DKNY’s lingerie campaigns, Ratajkowski is the face of their clothing line. So far, each lookbook and shoot they’ve dropped is more innovative than the one before. For the brand’s Fall 2018 Intimates ads, the supermodel is walking down the streets of New York City while wearing only sexy underwear. We might not all look like her, but her efforts to empower women and raise their confidence will be appreciated by many.
If you’ve already picked your favorite pieces from the Spring 2018 collection, you can start shopping them right away. The lingerie line is released both online and in-stores. As a part of her busy schedule, last week the model starred in DL1961’s Spring 2018 ads alongside Maye Musk, Lizzy Jagger, and Patricia Manfield.
Photo Credit: DKNY
Emily Ratajkowski did another exciting campaign for DKNY. For the Fall 2017 campaign of the brand, Emily walked the streets of New York, wearing the coolest outfits. The designs are predominantly in the popular athleisure style, with a chic, feminine vibe. This is DKNY’s way of celebrating the Big Apple and all of the modern women who live in this amazing city. Emily and the brand took over the most popular and crowded neighborhoods in downtown New York, including SoHo.
“In New York, the only thing you can expect is the unexpected. Our Fall 2017 season is inspired by the modern woman who lives for the city’s enthralling chaos. Always a step ahead of anything that comes her way, actress and model Emily Ratajkowski owns this urban jungle #ONLYINDKNY“- the brand stated in a press release.
Sebastian Faena is the photographer behind the lens, who took care of the chic shots. In the official campaign pictures, Ratajkowski does her model magic in several different settings. The shots show Emily strolling the streets of the Big Apple, hanging out with a street performer, playing basketball, standing at a construction site and waiting for La Esquina in SoHo. She is also surrounded by a group of handsome male models including Miles McMillan, Akin Akman, and Markel Williams. The Fall 2017 collection presents an updated version of the brand’s biggest essentials from the previous years. The pieces are transformed into modern, fashionable designs. The campaign features a promotional video, also created by Sebastian Faena.
When it comes to the collection, the designs are very wearable and lovable. The standout pieces include chic crop tops, puffer jackets, a little black dress, logo sweatshirts and more. The accessories are also worth mentioning. Starting from the daring eyewear, logo bag, the Mini Bryant Park Cross Saffiano black backpack, and a sporty gray logo backpack. The beautiful watches that DKNY is popular for are also a part of the campaign. Emily wears two different designs, a silver one, and a black one with gold details. All of the amazing outfits were styled by Clare Richardson.
Earlier this year, the super model stunned in a hot and steamy Spring 2017 Intimates ad for the brand. The intimates campaign celebrated the New York heritage of DKNY, with an amazing photo shoot of Ratajkowski.
Photo Credit: Sebastian Faena
DKNY is undergoing a lot of changes already being enacted in the new year. It was announced a month ago that Dao-Yi Chow and Maxwell Osborne would be resigning from the brand alongside Caroline Brown, CEO of Donna Karen International, which is the parent company of DKNY.
Chow and Osborne have been serving as co-creative directors for the brand and their replacement has not yet been announced. But it has been announced that DKNY will not be showing during its allotted time slot during New York Fashion Week this February as planned; it will instead host showroom appointments.
All of these drastic changes stem from the same event: G-III acquiring DKI.
There’s an overhaul beginning from this event and is easy to note in the change of staff and runway structure. G-III Apparel Group Ltd. purchased DKI from LVMH for $650 million, but the announcement was not met by happy ears. It sparked the DKNY co-creative directors and CEO to exit the company, which would explain the brand lying low for this fashion month.
In a joint statement released to the public, the two former DKNY designers touched on their move from the brand. “Given the company sale and subsequent change in strategies, we have decided to step down and focus on our own business Public School.”
It is not yet known who will be managing or overseeing the brand as it moves forward in 2017, and there are no common rumors floating around either – so it’s all blind guesses at this point in time! But at the very least the direction for its former designers is clear.
Originally, DKNY was slotted to show its runway presentation on February 15 at 2 p.m.; unfortunately, we can’t quite look forward to that time slot and catwalk as the runway has been swapped out for a showroom showing. The showings will be by appointment only, so it’ll be a bit iffy as to how much the public will have access to and at what times.
The DKNY now-empty slot for NYFW has not been filled, but Derek Lam will now plan on beginning his runway presentation a bit early at 2:30, so perhaps there will be no one to take up the small lapse of time.
It seems likely that the brand will take up its slot again for its spring 2018 collection during the fall NYFW, but that is also an unofficial tidbit. Fashion lovers everywhere can always look forward to a DKNY runway show as being particularly street-savvy, so hopefully once all of the dust settles from the corporate shake-up, things will resume in a semi-standard fashion – so long as they can find proper staff to fill the largely significant company roles that have been left open, that is!
Photo courtesy of @dkny
DKNY is losing two incredible designers – Dao-Yi Chow and Maxwell Osborne, the co-creative directors that led a youthful transition in the appearance of the brand since their arrival in April of 2015. Dao-Yi Chow and Maxwell Osborne are leaving DKNY and going back to designing exclusively for Public School.
This departure apparently was brought on by the announcement that Donna Karan International would be purchased from LVMH, the French luxury conglomerate and acquired by G-III. Not only are Dao-Yi Chow and Maxwell Osborne leaving, but also Donna Karan International CEO Caroline Brown as well.
In a statement provided by Public School to Racked, Chow and Osborne stated: “Given the company sale and subsequent change in strategies, we have decided to step down and focus on our own business Public School.”
Further the statement contained well wishes: “It’s been an unbelievable experience to work side by side with the wonderful people at DKNY, especially our amazing design team and atelier. We wish the company success in the future.”
Caroline Brown released her own statement about departing from her position as CEO of Donna Karan International that she has filled only since January of 2015 saying: “As Donna Karan International transitions to new ownership and therefore new directions, I have decided it is the right time to step down and explore new opportunities.”
Additionally she stated: “I know the company rests in good hands under the new leadership of G-III for the next stage of its development,” and though the vote of confidence is appreciated, it is a slightly bewildering situation.
Not unexpectedly Donna Karan herself put out a statement in an interview with WWD as well saying: “The people of Donna Karan have my heart. Together, as a family, we created and built two brands, Donna Karan and DKNY, that I will always be thankful and proud bear my name. I want to send everyone at the company my love and thanks for their enormous energy, passion, creativity, and dedication, and good wishes as this new chapter begins.”
The official departure from the positions will be completed by the end of the year. Speculation abounds with ideas that perhaps Donna Karan herself may come back in at least some capacity to lead the company she founded.
She has not been away for too long, Donna Karan only stepped down in June 2015. Regardless, DKNY will be under the same umbrella that other brands including Levi’s, Karl Lagerfeld and Calvin Klein are.
G-III reputedly does very well by their acquired gems, so it will be very interesting to see what happens and how it will affect the aesthetics of the brand overall. Even if not for the employee turnover, there would have been changes, but the loss of the co-creative directors and CEO, who themselves were recently added with a timeline under 2 years on their belts with the company, means a lot.
The most recent and well-received adjustments to the brand will likely be undone, but no one can be sure of what will happen.
Photo courtesy of DKNY
We have been looking forwards to the DKNY spring 2017 ready-to-wear collection. After all, the brand was sold earlier this summer to G-III Apparel Group by LVMH, where the fashions are quite different and the vision would be changing for DKNY as a whole. Recently appointed creative directors Maxwell Osborne and Dao-Yi Chow have managed to pull off a rather lovely collection though, despite the worries, the futuristic approach including a somewhat dystopian element to it.
There are a few DKNY signatures no collection would be complete without and the duo have certainly brought that to the forefront; this includes activewear elements, a streetwise attitude, pinstriped tailoring, etc.
There were a few things we noticed straight away as the collection opened: short skirts are totally in, plunging necklines are still dominating, and high socks just under the knees are all the rage. Add in white soles to the boots that range from mid-calf to mid-thigh, some baggy pieces that do not really define the curves on the body, and intriguing accessories such as the handbag at the waist, and you have a DKNY collection that really does its name proud.
Showing just the right amount of skin seems to be key here, with some pieces featuring slits along the sides of the body, others in crop top two-piece sets, and still more with some very random cutouts on the shoulders that we doubt we would ever wear. That sweater-dress with the plunging neckline, matching tube top and hoodie certainly seems like a street style alternative though.
We have to admit, however, that the extra-long sleeves are not our cup of tea at all, despite having the ability to really keep one warm. Would that trend not be more annoying and a nuisance to deal with than attractive or useful?
As always, it is the sportswear that really appeals to us, the active lifestyle fashion with the bodysuits and trainer tops, the hoodies thrown over and the footwear that looks really dang comfortable to wear out. We’re not so sure about the Victorian with activewear combination we notice towards the end of the collection, but the pieces that we simply would not touch are few and far between. Those see-through trench coats though? We might be willing to give them a try!
There is a whole relaxed fit style happening throughout the DKNY spring/summer 2017 show that we do enjoy, with translucent materials showing off just as much skin as the short skirts at the beginning did.
The bags at the waist are certainly going to be popping out as a trend, while those large sunglasses look just about perfect for the glaring sun of summer. Add in some darker lipstick, a common look on the runway for DKNY, and we have a rather intriguing color combination.
Strings from this year also seem to be making a play for it in 2017, while we rather enjoy seeing those pinstripes take over with hoodies and open chests. We do hope for a collection one can wear in the more professional world for next fall though! Meanwhile, check out DKNY.com to shop for some of these spring items that are already available on the brand’s website!
Photos courtesy of Vogue
Captured in New York, the newest DKNY fall/winter 2016-17 ad campaign is finally here with an accompanying captivating, Nineties-inspired short video. Lensed by famous photographer Colin Dodgson, the campaign features models Selena Forrest (who also starred in Proenza Schouler’s fall 2016 ad campaign), Stella Lucia and Alice Metza wandering in the city, all dressed up in the edgiest DKNY FW 2016-17 proposals.
Bold logos, flannels and hair parted in the middle… The DKNY fall 2016 fashion campaign greatly draws inspiration from its ready-to-wear line-up, without going for a juxtaposing theme, like some of the most recent fall ad campaigns choose to embrace. Like the runway collection, the campaign also takes us back to the most grunge decade of all, focusing on what being a teenager/twenty-something in New York meant during the Nineties.
Ever since their appointment as DKNY’s creative directors in 2015, designers Maxwell Osborne and Dao-Yi Chow have never been afraid to show their commitment to both the city of New York and the fashion house’s signature aesthetics, which has undeniably influenced both the fashion industry in general and the New Yorker suburban cultures to a great extent.
Born in California in 1984 (and thus a teenager during the Nineties), photographer Colin Dodgson perfectly embodied the collection’s spirit, translating its mood to soft focused photos spiced up with some strong, dreamlike vintage touches (all of the shots almost look like Polaroid pictures).
The campaign also features art director Christopher Simmonds’ ‘magic’ touch, whose commitment to such themes is no news. Born in England in the Eighties, Simmonds is well-known for being exceptionally able to encapsulate any fashion house’s visions in a single fashion campaign, as specifically seen in Gucci’s latest revisited aesthetics and campaigns.
Styled by Charlotte Stockdale and with hair and makeup done by Akki Shirakawa and Mark Carrasquillo accordingly, the DKNY fall 2016 fashion campaign focuses both on the collection’s must-have looks and on its soon-to-be It-bag and accessories.
From geek-inspired eyeglasses and feminine watches to delicate lingerie pieces to heavyweight logo-printed black sweaters and urban-inspired boots, the campaign offers us two different sides of the collection, proving that one single style is always more multi-faced than what it appears to be on the surface. One could easily sport a grunge-inspired outfit, yet completing it with a delicate accessory such as a silver-toned watch, or even a sophisticated mini handbag perfect to carry everywhere around.
As for the campaign’s absolute protagonists, besides the top models of the moment – Selena Forrest Stella Lucia and Alice Metza – the campaign also features one of the label’s ultimate it-bags too, namely a squared earth-toned mini luggage bag that combines Nineties and more modern vibes into one single piece thanks to its structure and striped embroideries, being officially appointed as the campaign’s non-human model.
Photos courtesy of DKNY
One of the greatest fashion movements of the past decade is genderless fashion, whose exponents are, little by little, incredibly growing in number. DKNY creative directors Dao-Yi Chow and Maxwell Osborne have just added their names on the list, unveiling the DKNY fall/winter 2016-17 ready-to-wear lineup that amazed most of those attending their show at New York Fashion Week.
To sum up the entire collection in just one word, we could say ‘extra-large’, to be interpreted both in style and spirit. Most of the volumes are even bigger and billowier than the average XL sizes, and blur the lines not only between what is conventionally regarded as feminine and masculine, but also between the Western and Eastern cultures. Instead of conforming men’s fashion to the women’s figures, feminizing the lines, Chow and Osborne created something that is pure genderless fashion, without setting any kind of gender-conforming limitation.
New York-born Dao-Yi Chow and Maxwell Osborne also infused the lineup with their omnipresent street-style vibes, often revisited in a more haute couture way. Chow and Osborne are known for enjoying taking both classic and street-style silhouettes just to update them through their modern (and at this point even post-modern) eyes, mixing low-end with high pieces and womenswear with menswear. For their DKNY FW 2016-17 collection they also drew inspiration from the hip-hop culture, as we know that musicians, graffiti-artists and break-dancers have always played a huge role in the designers’ lives.
We could specifically see the influence of their street-style and hip-hop references in the harem pants, geometrically oversized hoodies, XL windbreakers and Nineties-inspired crop-tops, which inevitably add character to the women’s figures making them look like modern-day androgynous heroines. These pieces feature strong silhouettes that are accentuated by the lineup’s dark color palette, which mainly features blacks and whites. Fire red and gloomy burgundy pieces are to be seen just by the end of the show, emphasizing the lineup’s overall melancholic vibes.
To highlight all those blacks, whites and burgundy hues, Chow and Maxwell mixed and matched different fabrics and textures, interrupting the oversized figures with sleek materials, see-through lace and fishnet detailing. Other interesting details, which help spice up the figures, include raw and ribbed hems and zigzag lacing attachments. Although mainly showcasing big, oversized silhouettes, the collection also includes some curve-hugging pieces, the majority of which is meant to tighten the waistlines and elongate the legs.
Asymmetrical blouses and tactic cut-outs will surely make the Nineties-lover giggle, probably as much as the contrasting long-sleeved raglan shirts, plaid dungarees and pinstripe oversized shirts, the latter of which may not be the collection’s key-pieces but are anyways equally appealing (and are Chow and Maxwell’s signature pieces). Kimono-inspired dresses and cardigans could be considered as the lineup’s most standout items, as they blissfully mix Eastern motifs with street-style vibes form the Nineties (a.k.a the costumes spotted in The Matrix’s first two episodes).
As for the models’ makeup, Chow and Maxwell accentuated the cheekbones and the inner corner of the eyes with the help of Yadim for Maybelline, just to make sure we could all ascertain the Nineties are (fully) back.
Photos courtesy of Vogue
There is something rather alluring about the latest DKNY spring 2016 ad campaign and it seems mighty strong. Dao-Yi Chow and Maxwell Osborne are putting out their first efforts in advertising for the house and want to capture the power that lies in the heart and soul, the core of the DKNY woman. She is most definitely a woman, no matter how you look at it, as the label is steering away from girly youthfulness to the sophistication of a lady in charge.
The ads themselves feature Adrienne Juliger, who embodies all the characteristics she should without reducing or adding onto the age. The woman is versatile, just as the image of the perfect DKNY woman is able to show off all sides to herself, beckoning over her fans while still showing a good amount of tough love in a manner that leaves them utterly besotted.
Juliger has walked for brands such as Christian Dior, Givenchy, Giambattista Valli, Saint Laurent, Louis Vuitton and Valentino, so the powerful stance is easy for her to emulate. “The modern woman we envision has just started getting into her own in terms of career, starting a family, her life is multilayered with different dimensions. When you’re young, it’s not as complex. For us, those complexities and those dimensions are the interesting pieces in determining what she wants to wear,” said Dao-Yi Chow in an interview last September.
The DKNY spring 2016 ads have been photographed in Brooklyn, New York, by Lachlan Bailey. It features a wardrobe fit for a woman who is multidimensional, has seen the ups and downs of life and is more than able to pick herself back up and disallow for a jaded demeanor. She has balance, she has style, and most of all, she is strong at the core, able to withstand whatever obstacles life throws at her.
She is not young and full of fancy, but with a vision, a mission and people to work towards her best for. She is serious but does not take herself too seriously, according to Osbourne. It is how we would like to see ourselves and it is really good to see DKNY sticking to a customer base, which will benefit most from appearing to rule the world, even if it is the tiny one she calls her own life. It is for the woman of the new generation who does not allow for anyone to underestimate her and we are loving it.
The digital component of the spring ads are set for release in February, and will later appear in March issues on newsstands in print. While the former normally received only 5% of the global media budget, it will not encompass 40%, which is quite the leap and it will ensure the latest DKNY SS 2016 collection reaches as large a customer base as possible. They even plan on having behind the scenes footage from the shoots on their website, which will only boost their image even more so, as people love seeing the raw business behind the perfection that is released.
Photos courtesy of DKNY
Designer Donna Karan, well-known for her Essentials Line, totally made the big time since going solo in 1985, when she left Anne Klein and built her own company. Now that her Essentials’ line has grown from 7 unique pieces to over 200, each new DKNY collection is a great success and an inspiration for thousands of new designers (fashion fun fact: the original Essentials line included a bodysuit, leggings, a blazer, a dress, a wrap skirt, a chiffon blouse and longer jacket; all clothes she claimed she would wear herself). Many of you were probably impatiently waiting for the DKNY spring/summer 2016 collection, and now that we finally got to see it at New York Fashion Week, we could say many expectations are surely going to be met while many others not.
This is in fact a turning point in DKNY’s history, as Donna Karan herself departed from her namesake label and new creative directors Dao-Yi Chow and Maxwell Osborne (the talented pair behind the New York-based brand Public School), took its reign. The primary source of inspirations for these spring collection is the iconic DKNY pinstripe power suit (welcome back, early Nineties!), which gives a strong mannish look to nearly all the pieces.
What Chow and Osborne offered to the present day woman is, above all, a major change from the previous DKNY look; let’s take for instance the footwear collection: with its all-over white or black leather treatment, lace-up Oxfords definitely have a more modern creeper-style, borrowed from an even more boyish aesthetic. We also get to know what menswear experts they are thanks to some other interesting pieces, like for example the impressive variety of deconstructed power suit looks, the layered tank dresses with shirttail hems and the long T-shirt dresses with knit underpinnings. This mannish look continues with many broad-shouldered wide-lapel blazers, original pinstripe skirts and pinstripe tunic dresses. Another great protagonist is the great amount of see-through fabrics Chow and Osborne used for their oversized t-shirts and dresses, which give a hint of a more conventional feminine look to the entire DKNY spring 2016 collection.
Since Donna Karan debuted DKNY in 1989, times have changed both for society and the brand itself, which is surely going to make even bigger changes now that Chow and Osborne have made their big debut. Even if some of you may be skeptical about these changes, these two designers seem to know and respect the heritage of the brand, as demonstrated by their choice to homage the label’s founder by using images of a DKNY campaign from the 1990s during the show.
And in the end, with its color palette of black, white and grey (and just a little bit of blue), the DKNY spring 2016 collection seems to be made for strong, independent and self-confident women, and is absolutely going to make history.
Photos courtesy of Vogue