The future lies in sustainability. If we keep using the same materials and sources we’ve been using so far, things will only get ugly. A lot of clothing and makeup labels are slowly realizing that changes have to be made. This is a great starting point in bringing a whole new perspective on how to live a better life. Everlane is one of the rare brands that is trying really hard to develop those changes in every aspect of their production. The latest innovation coming from the fashion house is a unique material which is exclusive to only their designs.

Every single brand out there is trying to come up with something new and fresh to present its goodies in an innovative way. Kanye West, on the other hand, is not a person who needs a special strategy to sell his designs. All he has to do is include his mega-popular wife in his campaigns. This has proven to be the best marketing move for the rapper/entrepreneur/designer on so many occasions, so he went for it once again.

Nicki Minaj has a huge surprise for all of her loyal fans! The rapper worked closely with one of the most legendary street gurus to treat her fans with a piece of her style.

After the major success of the first Selena Gomez x Coach collection, the brand announced the second one in March. Six months later, they’re releasing every single piece of the latest collaboration. Unlike the debut one, this marks a first ready-to-wear line designed by the singer herself. The 26-year-old star created an array of amazing bags, leather goods, and clothing pieces. She and Stuart Vevers worked closely in delivering styles that feature both the signature vibe of Coach and her chic style.

When Off-White first hinted at a Nike collaboration during the weekend, no one expected such a major deal. The two brands finally revealed that they’ve been working on an exclusive line inspired by no other than the iconic Serena Williams. The mega-popular designer teamed up with Nike and one of his muses, to create a trendy array of designs. Titled as “Queen Collection”, it will feature styles which Serena will debut at the 50^th U.S. Open at the end of the month.

In a world where women are constantly on the go, they definitely need the proper attire to keep them trendy and comfortable. Most of the ladies out there are shifting between work, gym, and home, trying to make everything happen. Nike had all of this in mind when creating their latest collection. Dubbed as City Ready, this line will have you obsessed with the versatile designs it delivers.  As a part of the range, Nike made sure to include a lot of new innovations.

Selena Gomez and Coach are taking their partnership to the next level. The infamous singer and the heritage luxury fashion brand started to work together in December 2016. Since Selena Gomez was named as Coach’s brand ambassador, the fashion label turned into millennials’ favorite shopping destination. So far, she has collaborated with Coach on handbag and accessory drops. Thankfully, the singer accepted to get into the role of a designer and offer her fans clothing pieces designed by her. Gomez is about to release a clothing collection for the first time since being appointed as spokesperson for the brand. The wait is almost over: the Coach x Selena Gomez fall clothing line is coming sooner than you think!

Two months ago, Too Faced co-founder Jerrod Blandino teased the fun upcoming collection “Tutti Frutti.” The brand finally spilled all the details about this huge project. Get ready for a Too Faced shopping spree, because the brand is releasing a whopping 53-product collection.

It’s quite hard to believe that Kylie Jenner is about to turn 21 on August 10. With a beauty empire of her own, an adorable daughter and huge fan base, the star has multiple reasons to celebrate big. On top of that, Forbes announced Kylie as the youngest self-made billionaire to-be just recently. Although the self-made part is quite questionable, the youngest KarJenner star has undoubtedly achieved a lot when it comes to business. In an entrepreneur’s fashion, it’s no surprise that she decided to capitalize on her 21 birthday with a fresh Kylie Cosmetics collection. The upcoming “21 Collection” is “the most personal collection” she has ever done. Her face is all over the packaging, so, things are really getting personal.

You might be melting due to the high temperatures, but big fashion houses are already setting trends for the upcoming fall season. So far we’ve seen innovative Fall 2018 fashion campaigns from Fendi, Versace, Moschino and more. The latest brand to release its Fall 2018 ad material is Missoni. Fall is such a fun season for Missoni as the weather allows innovative layered looks where the brand’s heritage colorful aesthetic shines in full force. The fashion house always opts for high-profile models for its campaigns and the Fall/Winter 2018 one is not an exception. The ultra-popular Gigi Hadid stars in the brand’s latest campaign.