London is in the center of all fashion happenings right now. This was a season exciting debuts, anniversary celebration, and major changes. Here are the biggest highlights from LFW 2018 you don’t want to miss.
The millennial pink is taking over every single social media platform and network. It is not the pink that you are used to seeing. The most important thing to know is that it’s not a single color, but a whole range of different shades of this beautiful hue. It varies from very light and dusty shades to stronger peachy ones. It is not completely clear how the millennial pink became one of the most popular colors. Anyway, you can find it in everything from hair colors, and makeup, to clothing and accessories.
Celebrities are the ones who set up the biggest fashion trends. A lot of them decided to show up in outfits that include this color lately. It is all over their wardrobe, including shirts, jackets, dresses, gowns, shoes, and accessories. The fashion influencers wear millennial pink for every possible occasion that you can imagine. It doesn’t matter if it is a red carpet, a night out or going to the gym. This huge trend is everywhere.
Among the celebrities who have rocked this beautiful pink hue, are Gigi Hadid, Beyoncé, Lady Gaga, Alexa Chung, Rachel McAdams, Victoria Beckham, Celine Dion, Jessica Alba and much more. Even men love it. The popular singer Harry Styles wore the perfect millennial pink suit. Take a look at these stylish outfits and get some celebrity inspo on how to wear the most popular color of the season.
The Glastonbury Festival is a five-day festival that is the favorite one for many celebrities. This year it offered many glorious performances and even more fabulous guests. Fans got to enjoy Katy Perry, Ed Sheeran, The Foo Fighters, Craig David, Charli XCX, Dua Lipa and other artists performing on the Pyramid Stage in Pilton. Among the celebrities that attended were David and Victoria Beckham, Siena Miller, Cara Delevingne and her sister Poppy, Johnny Deep, Margot Robbie and many others.
Take a look at the best fashion celebrity moments from the world-famous Glastonbury festival.
The beautiful and talented Margot Robbie rocks her signature edgy looks everywhere she goes. During the Glastonbury Festival, she proved that she doesn’t only look good in glamorous gowns, but she can also flaunt laid-back styles. The Australian actress chose a pair of Hunter wellies, that she matched with a very cool yellow raincoat. Underneath the coat, you can see a star print sweatshirt by Chinti and Parker and denim shorts.
But she didn’t stop there. During the second day, Margot was seen in the same Hunter black boots, a super-cute Mickey Mouse sweatshirt, and simple black leggings. She finished the look with a yellow backpack and yellow-hued sunnies.
This wild soul appeared in several amazing outfits during the Glastonbury festival. You can see Cara wearing a gorgeous burgundy jacket that perfectly fits the vibe of the festival. The young model and actress paired the jacket with black track pants and a cool shirt with red cherries on it. As for the boots, Cara rocked a pair of black military ones. A pair of tinted sunglasses was the accessory of choice for the star.
For her other look, Delevingne went for a more youthful and colorful combination. Cara showed off a pair of denim shorts and Levi’s bleached denim jacket. Underneath the jacket, you can see a white and lilac hoodie. She did not miss the opportunity to wear another pair of fun sunglasses. This time it was a pair of blue-hued metallic ones.
This young designer is present almost on every possible best-dressed list. Alexa is one of those stars who love to mix and match simple designs. That is why this festival was the perfect opportunity for her to shine. For one of her appearances, Chung wore white jeans and a white simple T-shirt. She finished off the look with a dark navy polka dot shirt. Alexa also wore a pair of ankle-high Hunter boots and a dark blue modern Hunter anorak.
For her other look, Chung proudly wore an oversized knit sweater with bell sleeves from her eponymous Alexachung brand. The multicolored sweater features graphics on the front part.
But this was not all from the young fashion icon. Her third appearance was maybe the most memorable. Alexa went for a warm plaid lumberjack jacket, black tight jeans, and her favorite Hunter wellies. She accessorized the look with a cute Hunter backpack and a cowboy style hat.
The model looked totally chic in her ripped denim shorts and striped black and white shirt. The Hunter wellies are definitely a must-have for this festival. Suki also added a khaki raincoat to the outfit.
For her second appearance Waterhouse, went for brighter, fiercer colors. She kept the same denim shorts and black Hunter boots but added a tight white tee and a cool red bomber jacket.
One of the most popular models at the moment Adwoa Aboah also made an appearance at the festival and rocked multiple cool looks. The most eye-catching outfit includes a pair of wide-leg pants in a camouflage print and a Hunter raincoat. Aboah is not afraid to rock a good accessory, so she did go with the hat of the season- a cool beret.
The British model also stunned in a dark oversized sweatshirt, black pants, a pink Hunter backpack and cream Hunter wellies. You just can’t miss her super-cool blue-hued sunglasses.
After so many collaborations with famous brands, we can finally get a piece of Alexa’s unique style from her signature label ALEXACHUNG. We already had a sneak peek of Alexa Chung’s eponymous label and now the entire Pre-Fall 2017 Collection is out.
The 33-year old It girl decided to hold her first show at the most unexpected place. Namely, Alexa presented her collection in a Danish Church next to Regent’s Park in London. The presentation felt like a wedding and Alexa has an explanation why.
“I’ve been to a billion weddings recently. There’s a big demand for tea dresses in my life!” – She tells Vogue.
She doesn’t have any plans to get married soon but she could definitely see her friends wearing the pieces.
To make the atmosphere even more authentic there was pink confetti shower and a ribboned old timer Mercedes convertible parked outside in the yard. The Capital Children Choir sang “Good Vibrations” by The Beach Boys while the last bridal-appropriate creation paraded on the runway.
The Pre-fall 2017 Collection was full of denim pieces. This was not a surprise considering the fact that Alexa Chung is behind the designs. Just as her style the collection was full of contrast between masculine elements and girly details.
Opposite of the androgynous outfits that featured denim bottoms and sweatshirts, Alexa also presented girly long floral dresses paired with cute ballerina shoes.
Speaking of dresses we must mention the astonishing white bridal-like dress with a structured waist, ruffle short sleeves and a big ruffle that was framing the hemline. Alexa paired this creation with silver sparkly platform shoes and made the perfect wedding combination for the most unconventional brides.
Part of the collection had a strong rock n’ roll feel and resembled the style of the biggest style icons of all times. We could see that Alexa got inspired by the style of famous stars such as David Bowie, Brian Jones, and Marianne Faithfull.
Alexa is keeping herself busy working on her new drops in the studio full of professional designers in London. Soon the studio will be transferred to the De Beauvoir East End fashion hub. Believe it or not Alexa and her team are already working on their sixth collection.
All of the collections are see-now-buy-now collections and the price range is a bit high. This shouldn’t be a concern for Alexa considering her strong fashion influence. She also admitted that she didn’t take any technical lessons because she likes to design on the emotional side. The most important thing to Alexa is how a certain creation makes her feel.
Photo Courtesy of Vogue
For years we admired Alexa Chung’s impeccable, adventurous fashion expression. Since she first showed up on Channel 4’s music show, Popworld, in 2007, we all fell in love with the way she spices up her fashion statements with androgynous elements. Regardless of the soft masculine note in her style incorporated through the oversized knits and classic fit pants, Alexa always captives with her genuine beauty and cheerful personality.
Her long, lean runway legs, ocean-blue eyes, and splendid beauty brought her on many fashion catalog’s pages and campaigns for well-known brands. In her fashion portfolio, there are names such as Longchamp (which named a Mulberry bag after her), Superga, Lacoste, AG jeans and Marks & Spencer. In addition to collaborations, she has graced the runways on fashion shows for many haute couture fashion houses and was an art director of UGG. Also, Alexa is a former contributing editor to British Vogue.
The good news is that we finally have a chance to get a piece of her fashion wonder! Last summer the English-born star proudly announced that she is working on her very own fashion label “Alexachung”. She formed a team of six designers led by the former head of atelier at Haider Ackermann, Edwin Bodson, to work on her very first signature collection.
We patiently waited for Alexa’s next move and finally, almost a year later she announced that her first collection is launching on 30th of May.
The label teased us with a video featuring Alexa gracefully riding a beautiful white stallion. She wears a white ruffle collar blouse, white jeans, and gingham plaid riding jacket. At the end, the white stallion impeccably creates Alexa’s brand logo “A” with its hooves. The short film called “Dressage” is directed by Daniel and Lorin Askil, famous Australian filmmakers.
Alexa explained the story behind the video in a press release:
“It is a tongue-in-cheek celebration of the dedication, precision, skill and determination needed to develop and create something aesthetically pleasing, coupled with the feeling that you could spend endless amounts of time trying to create something that means a lot to you, hoping that some might appreciate it. Beauty is in the eye of the beholder. I guess itʼs supposed to be funny.”
As stated in The Telegraph, her collection will include more than 100 pieces. Additionally, the brand will offer shoes and jewelry to complement the unique designs from their first collection.
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Alexa Chung has always been synonymous with elegance, as much as Longchamp has always been synonymous with iconicity. For its spring 2017 ad campaign, Longchamp joined forces with the model, designer and it-girl once again, letting Alexa Chung become the brightest star of the French luxury house’s campaign.
Founded in Paris in 1948 by Jean Cassegrain, Longchamp has been cranking out it-bags ever since the early Fifties, always focusing on both revisited classics and on the seasonal hottest trends. For its spring 2017 collection, the fashion house took the chance to show its take on some of the most colorful trends, combining jocose vibes with the label’s own signature, sophisticated look. Joie de vivre was the focal point of the Longchamp spring 2017 collection, which was specifically created for the “radiant Longchamp woman”.
Thanks to both the label’s latest items and Alexa Chung (who is one of Longchamp’s most recurrent brand ambassadors), the French mansion perfectly managed to transpose its spring 2017 collection’s vibes to its respective ad campaign, the protagonists of which are some of Longchamp’s most acclaimed designs.
All dressed up in highly covetable bomber jackets, silky chemisiers and urban-chic leather shorts, throughout the Longchamp spring 2017 campaign, Alexa Chung channels four of the label’s most iconic it-bags, namely the Penélope handbag, the so-called Pliage Héritage, the Paris Premier, and last but not least the Pliage Cuir Rayé.
Iconic yet revisited through a more feminine and playful lens, each one of the designs features appealing colors, as well as captivating patterns, such as the stripes seen on the Pliage Cuir Rayé in light blue.
One of the most intriguing parts regarding Longchamp’s spring 2017 campaign is, however, that the mansion managed to pair each one of its motifs, from the set to what Chung is wearing, with the handbag’s personalities, focusing on their signature details, such as dangling floral adornments and tassel embellishments.
While for the collection’s most conventionally elegant proposals Chung got styled with the most casual/urban-chic ensembles possible, for the cheerful ones, she channeled a Parisian-inspired high end style, giving us a wider and deeper perspective on the different sources of inspiration that helped creative director Sophie Delafontaine ultimately envision one of Longchamp’s most praised and refreshing collections ever.
As for Alexa Chung, her latest efforts included the appointment as UGG’s creative director, as well as the launch of her own namesake fashion label that is set to debut in retailers starting from May 2017. With so many campaigns, collaborations and even a clothing line on the way, we cannot wait to see what she has in store for us for this already exciting year!
Photos courtesy of Longchamp
Finally available for purchase at Marks & Spencer, Alexa Chung’s Archive by Alexa Chung winter 2016 collection is already on many fashionisas’ Christmas wish lists, as it really has our holiday style cravings covered.
With the first Alexa Chung x Marks & Spencer Archive collection having been an instant sellout, the British retailer couldn’t, of course, exempt itself from asking the model-turned-designer to create another holiday-ready Archive by Alexa Chung collection and we, in return, couldn’t be happier.
This time around, the style icon immersed herself into all those fashion motifs that made the Forties, Fifties, Sixties, Seventies and Eighties famous, thus focusing “on a luxe evening wear vibe to lead us into the winter party season and was thrilled to once again discover an abundance of inspiration within the Marks & Spencer archive.”
And by covering all of our holiday style needs, Chung managed to keep her creativity high by naming each one of her Archive by Alexa Chung collection’s 27 pieces after street names in Leeds, namely the city, where Marks & Spencer was founded in 1884.
Saying the collection is made of 27 pieces means that we have 27 must-haves to choose from, which is no small feat indeed (especially if you are looking for something to show off during New Year’s Eve). The Archive by Alexa Chung winter 2016 collection, however, includes also accessories, such as biker boots and winter essentials, such as fur coats, meaning that versatility is still key and that whatever you buy, you will be able to re-use it over and over again until spring arrives.
As for the purely holiday-ready garments, Chung got us overwhelmed with glitter and sequins aplenty, as she utilized such jocose patterns to embellish everything, from miniskirts to short-sleeved shirts and even slip dresses. Those who love channeling animal prints during the holiday parties can always count on Chung’s long slip dresses in zebra motifs, meant to be paired either with the collection’s biker boots or more risqué high stiletto heels.
For a more casual take on the holiday season, the Archive by Alexa Chung winter 2016 collection brings in cozy, neutral-toned jumpers, billowy silky shirts and even leather skirts, which look uncannily delicate whenever paired with any of Chung’s most elegant proposals (especially with the silky shirts with floral patterns).
Kimono jackets and long, double-breasted coats in wool complete the collection with something high-end for every occasion, which will complement any of your outfits, whether it is a more elegant or casual-chic one.
If you cannot make it to a Marks & Spencer store, the Archive by Alexa Chung winter 2016 collection is also available at marksandspencer.com.
Photos courtesy of M&S
Who doesn’t love a pair of UGG boots? Albeit being undeniably cozy, the world’s population has always expressed mixed emotions over the UGG boots, either loving or hating them. Thanks to Alexa Chung, however, things might forever change, as the international fashion muse just got appointed as the new art director of UGG. Alexa Chung is UGG’s first-ever creative brand partner, with her brand new role consisting of working as the art director for the footwear label’s next photoshoot.
“As UGG continues to cement its position in the world of fashion, partnering with a creative as globally revered as Alexa was a natural step in the brand’s evolution. Alexa’s iconic perspective and creative aesthetic made her the perfect partner to capture the new Classic in a modern, contemporary, and yet very real way,” officially stated Alice Hampton, Senior Director of Global PR for UGG.
News that Alexa Chung was determined to make UGG’s huge comeback into fashion began hitting the headlines last week, with many wondering to what extent her approach to fashion would change the American label. Everything became clearer when Alexa Chung shared a sneak peek of her newest UGG campaign on her Instagram account, confirming her high-urban, boho-chic iconic style was surely influencing the shoe brand’s notorious aesthetics.
We all know that a pair of UGG boots was the ultimate must-have back in the early ‘00s, although even back then there was a sort of odi et amo feeling toward the renowned twin-faced sheepskin boots. Being the ultimate It-girl of the past decade, Alexa, of course, perfectly meets our expectations, bringing UGG boots back on track while also challenging the current fall/winter 2016 shoe trends with warm and cozy late ‘00s reminiscences.
Not for nothing, Alexa Chung herself is a huge UGG fan, as the laid-back, comfortable texture of the shoes is both a go-to for (almost) any occasion, and reminds her of home too.
“There is nothing I enjoy more than getting back to England and seeing all of my mates and that involves my uniform, which is UGG boots, jeans, and a navy blue jumper,” she revealed in an interview with Vogue. “I have an association with them being home, friends, hanging out and having fun.”
As for UGG’s fall/winter 2016-17 collection and the campaign Alexa Chung directed, it is revealed that the footwear brand did not solely rely on its iconic boots, but rather utilized Chung’s skills and keen eye for fashion as a way to enhance every single shoe style from slippers to loafers.
“I loved art directing for UGG,” she continued. “It gave me the opportunity to work alongside and marry together some of the people in my life I find most inspiring with a team of talented pals to capture both their spirit and the easy going nature of the brand.”
Photo courtesy of @ugg
Rejoice! It-girl, trendsetter, model and designer Alexa Chung is finally launching her own eponymous fashion label, and it could even directly land from the stores to our wardrobes in May 2017.
After more than ten years in the fashion industry, countless campaigns and a few collaborations (such as those with AG Jeans, Marks & Spencer, Superga and Eyeko), the British icon has finally decided to step into the role of a fulltime fashion designer, taking the helm of her Alexachung fashion line.
Although Chung’s followers have been expecting a fashion line from her for a few years now, the 32-year-old talented woman did not feel ready to make such an important move towards the Fashion Hall of Fame, and wanted to wait as long as it was necessary for her to feel 100% ready to do it.
“I feel as though I’m kind of prepared to do it now. If it had been any time sooner than this, I either wouldn’t be responsible enough or have been able to take on this kind of feat,” she said in an exclusive interview with the Business of Fashion.
Alexachung, the pieces of which will be sold at selected online and bricks-and-mortar stores, such as MyTheresa, Selfridges and Galeries Lafayette, will focus on ready-to-wear clothing and accessories, the style of which will be highly sophisticated and always contemporary. The line is also going to include jewelry pieces Chungle, but also “permanents” that are said to be “daily luxuries”, which we can’t wait to see for sure.
Alexa won’t join in this venture alone: she is, in fact, going to have a top-notch six-person design team, the members of which all come from different backgrounds, music included. As for the managing director’s position, she appointed atelier Haider Ackermann’s former head Edwin Bodson, who will surely help the designer broaden her already big target audience.
“I have been fortunate enough to have found a wonderful team from various corners of the fashion industry and beyond to help realize my vision and make this lifelong dream a reality,” Alexa Chung said in an official statement, revealing her biggest wish too. “We hope to bring you wearable, cool clothing you can live in and love in, whilst exploring the sartorial relationship between masculinity and femininity, something that has been a cornerstone of my personal style since I was old enough to dress myself.”
As for the pricing, Chung told the Business of Fashion that she wants to reach everybody, as her eponymous label could have a luxe quality yet with more prêt-à-porter price tags. “I want to make sure that we are offering something that is exciting and unique and new, but also the point of this brand is that it connects to everyone. I’m not making something that has got a crazy high price point. I want to make sure it’s something that is speaking to just everyone on the street,” she said.
Well, that’s good news indeed!
Photo courtesy of @chungalexa
Alexa Chung x AG Jeans appears to be a pretty successful duo, so we are not wondering why the label tapped (for the second time in a row) the iconic British model and entrepreneur as its face for the newest AG Jeans fall 2016 ad campaign. She perfectly captures the effortless chic nature of statement AG Jeans staples, which you can also get your hands on at Shopbop.com.
Alexa Chung and AG joined forces for the first time in 2015, when Chung was asked to design a vintage collection inspired by one of her trips across the desert. All of the pieces were so unique and covetable, AG is now replacing model Daria Werbowy as the label’s brand ambassador for the upcoming year.
Werbowy, who reigned over the AG realm for four years now, is leaving a legacy of gender fluidity and unisex vibes that (needless to say) took the label to a brand new level. With Chung AG is likely to complete its transition to one of the most acclaimed ready-to-wear labels in the industry, with vintage and genderless fashion going hand in hand with each other.
“At the risk of sounding cliché, there’s really no one quite like her. There is something about Alexa where women want to be her,” said Johnathan Crocker, AG’s director of global communications. “She walks this line of being very aspirational and very accessible. That is what we gravitate toward.”
As for Chung, she simply stated that “[I’m] thrilled to be asked back to model the AG Fall ’16 campaign. I guess they missed me as much as I missed them.”
Photographed by Theo Wenner in Williamsburg, Brooklyn, the 32-year-old model is seen sporting some of the AG Jeans fall 2016 collection’s must-have pieces that you can wear either with a more relaxed, day-to-day outfit or with a sensual combination of pieces and accessories, such as pumps and bodices.
While the laid-back attitude could be seen as Werbowy’s legacy, Chung managed to let the staples reveal their versatility and eclecticism even more with a style that ranges at times from a indie/hipster to a more glam rock and even sensual one.
The collection includes denim dresses, overalls and denim jackets with distinctive Sixties and Seventies vibes that Chung channels by combining suede coats and relaxed silk blouses with trending vertical stripes.
If you are interesting on how the AG Jeans x Chung duo works, then, you can always browse through MyTheresa.com, as the pair convinced It-girl Gia Coppola to be featured in a short film while wearing a mini dress from the AG Jeans fall 2016 collection. It lasts 16 minutes and gives us a glimpse of what is going on in the AG studios now!
Photos courtesy of AG Jeans