Aerie was one of the first brands to hop on the body positivity movement four years ago. While many brands nowadays take advantage of diversity and body positivity to boost their sales, for Aerie isn’t just a one-time thing but a way of doing business. It all started with the #AerieREAL campaign when the brand committed to going Photoshop-free in all of their upcoming campaign shots. Aerie’s latest campaign is another revolutionary project that promotes body-positivity. To make sure that everyone feels included, the brand tapped non-model women of different shapes, sizes, colors and abilities to star in the new lingerie campaign.