King Kylie is ready to take over the world. The almost-billionaire mogul signs one huge deal after another on a daily basis. And there’s nothing that turns fans more on than a collaboration by their favorite celebrity. If you are team Kylie, you’ll be more than happy to hear that the reality star is the new official Adidas ambassador.
The long-awaited Season 3 of the Alexander Wang and Adidas Originals collaboration is finally here. This partnership turned out to be a huge thing from the very beginning. Alexander and his innovative designs for Adidas have fans going crazy over every new release. So each time that a new season drops, it’s instantly known that everything will be sold out in a matter of hours.
For Wang, it’s not only about design. He pays a lot of attention to the presentation. So all the previous collaborations with Adidas were advertised in the best possible ways you can imagine. This time, the designer is taking his favorite models and muses on a trip from L.A. to Coachella. The fun road trip will include the popular modeling names Hanne Gaby Odiele, Binx Walton. Cat McNeil and Lexi Boling. The whole event will be streamed on social media so you can also tag along with the journey.
The theme for the first drop of Season 3 is that perfection is not always the best way to go. Wang reworked some of the signature Adidas signs and presented their undone versions. Instead of plastering the Originals logo all over his activewear, he turned it upside down and gave the garments a chic touch. He wants to present a case where flawed goods are not thrown away, but are the latest trend. And we’re sure that all the fans will agree with him. The main inspiration came from errors that happen in the production of factory items. In other words, perfection doesn’t exist and mistakes can even happen to machines. One-of-a-kind items are sometimes more valuable than widespread classics.
“We turned the famous Adidas trefoil upside down. It’s symbolic. Starting over and tearing things up is always the most inspiring moments for me.”- the designer explained regarding the collection.
The first drop of Season 3 features super-cool sneakers that come in fierce orange, black, green and more. Wang included chic tracksuit combos that are made of shorts and zipped sweatshirts. Among other items, the two brands will release hoodies, sweatshirts, ponchos, crop tops, bandanas and more. It is a thirteen-piece collection that delivers all the sporty essentials you need for spring and summer.
The best thing is that the first drop is only days away. The official launch date is April 21 and it will arrive in all the Alexander Wang and Adidas Originals stores, as well as select retailers. If you prefer to shop online, you can head over to alexanderwang.com and adidas.com.
Photo Credit: Adidas Originals x Alexander Wang
Streetwear rules the style of teens new survey confirms. The investment bank and asset management firm Piper Jaffray investigated the shopping preferences of the young customers with an average age of 16 years. The results were gathered from the answers of 6000 interviewed teens. According to their answers, the streetwear aesthetic is most-loved right now. Brands who sell street-ready pieces ranked the highest in the survey.
Nike is expectedly at the top of the list, with 42 percent of the youngsters choosing it as their favorite apparel brand, while 23 percent choosing it as their favorite shoe brand. The sportswear giant secured the top spots probably thanks to the multiple collaborations and exciting innovations they have made during the previous year. Nike’s rival Adidas made it on the top 10 list for the first time with votes from teens who live in households with an average income of about $100 000. Vans experienced a significant rise in the latest survey. In the previous one, only 9 percent of teens listed the sportswear label as their favorite, but this number rose to 16 percent in the new survey. The streetwear authority Supreme which sells its products at a higher price range, rose from the 10th place last year to the 7th place this year.
The survey proved that the ’90s are still very trending among the generation Z. Many brands went through their archives from this decade and reinvented styles that were popular back then. The logomania that took over the ’90s is now very appealing to the teens. From the lower-priced brands, Tommy Hilfiger and Champion that also embrace their logo in most of their offerings made it to the Piper Jaffray’s top 10 list. On the other hand, Ralph Lauren is not among the top 10 choices for male teens for the first time since 2002. This brand hasn’t featured its logo very often in its latest collections which might be one of the reasons why young shoppers have lost their interest.
When it comes to bags among the favorite luxury brands for teens are Coach, Gucci and Louis Vuitton. Coach scored the high third place thanks to its collaborations with the young singer Selena Gomez. Brands such as Gucci and Louis Vitton that heavily rely on their logo are among the luxury brands that entered the top 5 on this list. These brands have been delivering street-ready collections lately which might be another reason why they scored so high.
The survey also reports that the teen’s spending increased by 6 percent compared to the previous survey. For men, apparel is the second highest expanse after food, while girls spend most of their money on clothing. You can see the full report on Piper Jaffray’s website.
Stella McCartney has a lot of things going on these days. After making possibly the biggest power move in her career, she is ready to continue with delivering innovative products and campaigns. The designer just recently announced that she is taking back full control of her brand, which means that she will no longer be in partnership with one of the biggest fashion conglomerates Kering. Back to her creative work, Stella and Adidas previously unveiled the new Parley UltraBOOST X sneakers made of plastic waste from the coastal areas of the Maldives. To promote the new sneaker styles, the designer and the sportswear giant once again tapped supermodel Karlie Kloss.
Karlie fronts the latest Adidas by Stella McCartney campaign where she models the new sneakers as well as other brand new pieces from the designer’s collection for Adidas. In the campaign shots, you can see the gorgeous Kloss sporting vibrant pieces paired with the Parley UltraBOOST X sneakers. The highlights of the Adidas by Stella McCartney collection include multicolored jackets, shirts, and tops you would love to show off at the gym. Karlie models the new offerings while doing a variety of activities which makes this campaign the ultimate blend of style, comfort, and function.
In the campaign, Karlie Kloss shows off a few sneaker styles. There is a colorful textured style that features purple detailing and the Adidas white UltraBOOST sole. Furthermore, Karlie gives a closeup of an insanely chic pastel sneaker with gradient color mix of peachy and pale blue. The Parley UltraBOOST X sneakers feature a new innovative STRETCHWEB technology which allows the shoe to automatically adjust to the ground during any kind of activity. The new sneakers cost $230 and are available to shop at select retailers as well as at Adidas’s online store.
Adidas and Stella McCartney designed the new silhouette as well as the entire collection with sustainability and style in mind. For these sneakers, they partnered up with Parley for the Oceans to use their Parley Ocean Plastic yarn made of plastic waste found in the oceans. The eco-friendly initiative is a step forward for positive change considering the huge problem with plastic waste in the oceans. As Adidas states, they are “Spinning the problem into a solution. The threat into a thread”. Thanks to Stella McCartney, Adidas, and Parley for the Oceans, you can now get active wearing sneakers that reduce waste from the environment.
Photo Credit: Adidas
Adidas is launching a brand new sneaker silhouette just in time for spring. The popular sportswear label always surprises with chic releases that trendy ladies love. This time they are turning the focus to women, with another empowering campaign. The Arkyn sneaker is a super-fashionable design, that comes in four colors: Core Black, Ash Pearl, Cloud White, and Steel. It features a sock-like upper part made of technical mesh, Adidas’s signature three stripes logo and laces that can be worn in different ways. The brand wants to inspire their customers to get creative and invent their signature way of wearing the Arkyn.
According to Adidas Originals, the shoe is “a trainer for creating, working, thinking, inspiring and collaborating in.”. The whole release is based on creativity and the freedom to express an individual opinion. The brand tapped five female artists and creators to introduce their new launch. Kendall Jenner, who has the leading role, became an ambassador for Adidas Originals almost one year ago. The sportswear label didn’t miss the opportunity to express how Jenner embodies all of their values.
“It’s time to push back on the cliches, they’re wearing thin. A new, technical silhouette, rooted in Adidas’ iconic vintage style, that looks both to yesterday and tomorrow. Like the best creatives, the shoe is inspired by the archive and the future. She might be one of the most famous models in the world, but she won’t let herself be defined by it. Moving seamlessly between design, writing, acting, and photographing her friends and family, she’s a shining example of an empowered female creator who cannot be boxed in.”- the sportswear brand shared.
The Arkyn campaign was shot in Kendall’s apartment in Soho. Renell Medrano is the young photographer who stood behind the camera. Jenner is joined by four other ladies, all extremely successful in their own respective fields. As mentioned before, Adidas wanted to dedicate this campaign to empowering women and stimulate their creativity. Ana Kras is a Serbian-born rising clothing designer, photographer and furniture designer currently based in New York. Syv De Blare is an emerging pop music artist with an authentic style. Marisa Competello is a woman of many talents, who owns a floral design studio in New York. And last, but not least, the fifth protagonist is Florencia Galarza, a professional soccer player.
As you can see, Adidas included women of different spheres and professions who have unique ways of expressing their personal style. The Arkyn sneaker will drop on April 5. Prices will start at $130 dollars and you can shop the new releases on adidas.com as well as stylebop.com
Photo Credit: Adidas Originals
We just got another proof that the athleisure trend is here to stay. Starting with the supermodels, to fashion influencers, everyone is still obsessed with athletic wear. Danielle Cathari is a 23-year-old Danish designer who recently scored a high-end collaboration with Adidas Originals. As a part of their partnership, Cathari got to create her own collection for the famous sportswear brand. Just a few days ago, the designer presented her first Adidas Originals line as a part of the New York Fashion Week.
Brand ambassador Kendall Jenner got to be a part of the creative process and pitch some of her ideas. The supermodel also attended the show, wearing one of Danielle’s black tracksuits from the latest collection. So, being the face of such a huge brand most certainly has its perks. Jenner rocked the newest pieces before anyone else could have a chance to see them.
“Kendall is someone who isn’t afraid to express her individuality, and I really respect that. I see so much of my style in the way she mixes it up, and I love her sense of contrast. We have similar creative visions and how we approach personal style. It never felt like work but more like just hanging out with a friend and talking about all the stuff we love, which in this case is fashion!”-Danielle told Vogue.
Adidas Originals also released the official campaign for the collaboration, that features Kendall Jenner. She is just the perfect choice to present all the athleisure wear, considering the fact that the star already mastered this trend.
The athleisure line brings back 90s vibes, presented with the all-time favorite tracksuits and athletic pieces with feminine accents. The tracksuits are done in four different colors, each one inspired by a city. Danielle thought of four fashion week metropoles when creating the chic garments. New York gets an orange tracksuit, London a yellow one, Paris a gorgeous blue piece and Shanghai has the pink one. When the collection debuts online and in stores, these towns will offer their color of the tracksuits.
The second, more feminine part features asymmetric skirts, chic bodysuits, denim jackets, jumpsuits and more. Cathari deconstructed the traditional Adidas silhouettes and reconstructed them into a freshly upgraded version. Adidas’s iconic three stripes are the detail that most of the looks have. The Danielle Cathari x Adidas Originals collaboration will be released on February 17. You can expect a second drop sometime in April.
Photo Credit: Adidas Originals
Alexander Wang and Adidas Originals released the first drop of their Season 2 collection. Alexander Wang constantly implements new changes in the way that he delivers his new collections. He launched the first collaboration in a very unusual way—by presenting it in trailer truck stores in Tokyo, New York, and London. For this one, he got even more innovative. The new designs will be sold through a text message Chatbot.
The sale started on Saturday in New York at noon. Posters were placed around the city, containing information on how to order. The posters on the corner of Greenwich and Clarkson Streets have the codes for all of the designs, while the other ones only have the number that you need to send the text to. By sending a message to 917-512-7715 with the code of the product, you will get an immediate reply on whether it is still available or not. Wang has bike messengers dressed in his newest designs delivering the orders.
“The activation is just as important as the products because it really speaks to the narrative and the concept,” Wang said. “If you see a wild posting, you could just text the number and order the item and get it essentially—in New York, where there are so many cycling messengers—delivered right to your home.”
Alexander’s inspiration for this line was the rave culture and cycling. He got amazed while watching huge cycling events, and decided to create sportswear that carries that vibe. The neon colors in the line came from his Spring 2017 collection. The 27-piece unisex line includes several cycling-inspired designs such as a onesie, leggings, shorts, long sleeved shirts, and balaclavas. The other part of the collection is perfect for any type of activity, including working out. Those designs are much more traditional and you can find sweatshirts, shorts, hats, hoodies, and sneakers.
“It kind of reminded me of Mad Max, when they’re going down [through] the desert and there are people with huge speakers,” Alexander said of his inspiration. “I liked the idea that they were all going to this destination, this underground, crazy rave.”
The designs will be available in stores starting from August 5. You will be able to get the collection at Adidas Originals and Alexander Wang stores. Also the products will be available online at alexanderwang.com and Adidas.com/originals.
Photo Courtesy: Alexander Wang X Adidas Originals
The New York Fashion Week has lost many big names recently, but Kanye West will most certainly keep Yeezy in the States. So far Rodarte, Proenza Schouler, Altuzarra and Thom Browne left the New York Fashion Week to show their collections in Europe. Among the brands who decided to stay faithful to Manhattan are Marc Jacobs, Rihanna’s Fenty x Puma, Tom Ford and Calvin Klein. All these brands will show their Spring 2018 Collections during the New York Fashion Week in September.
Details have yet to be confirmed, but sources say that Kanye West is negotiating with the CFDA to find a spot on the spring 2018 calendar for his sixth Adidas x Yeezy collection. Considering Kanye West’s initial decision from last year to show outside of the fashion week, we still can’t say anything for sure. The rapper turned designer caused major controversy last year when he scheduled his show in a time slot that belonged to Marchesa. The CFDA was very mad and Kanye had to move his show by two hours to avoid further conflict.
Kanye West’s shows have always been controversial. Additionally, they attract a lot of attention. If he decides to stay in town for the sixth Yeezy collection, the show will probably be one of the most anticipated shows on the New York Fashion Week. Kanye’s previous shows switched several different locations through the years. The show for Season 3 took place at the Madison Square Garden where the rapper also presented his album. The spectacle for Season 4 was held on Roosevelt Island, while the last show was an intimate experience at Pier 59 Studios. All Yeezy Shows have been high-profile events.
Kanye West has also shown his collections in the City of Lights. The rapper showed his debut collection under the Kanye West Label at the Lycée Henri IV in Paris in 2012. He also showed one more collection of his eponymous brand in Paris before Yeezy with Adidas was born.
So far, Kanye West, a representative of the brand and the CFDA refused to give any additional comments and confirm the information. Anyway, considering the fact that Kanye is in the talks with the CFDA, most certainly Yeezy will stay in New York.
Stella McCartney is a designer that knows how to bring glamour into sportswear. Every single collaboration between the English fashion designer and Adidas is a huge success and leaves everyone eagerly waiting for the next one. Stella knows how to mix function and fashion, without changing the sole purpose of the designs. She used the ultra-stretchy and breathable fabrics in a very stylish and fashionable way for the Ready-to-Wear 2017 collection.
In the Fall 2017 collaboration with Adidas, McCartney implemented a lot of bright colors and fun patterns. The sportswear line includes leggings, shorts, jackets, various types of sneakers and backpacks. One of the most striking pieces is the pink and orange tight bodysuit. On another shot, you can see high-rise leggings made from the same distinctive fabric, paired with a cropped dark pink sweatshirt.
Another standout in the line is the printed colorful jacket paired with matching shorts, made of 100 percent recycled polyester. All of the other jackets are super-cool and carry fun prints in multiple colors. They can be worn in different surroundings thanks to the cutting-edge fabrics. The sneakers are super light and stylish. McCartney brought back a style from the 90s- the Adidas Climalite and upgraded it with her special charm.
An important fact is that the collection is made of sustainable materials. Among the fabrics used, is the 100 percent recycled polyester and the Parley ocean plastic yarn. The Parley material is made of plastic waste that is found in the ocean. Parley is a company that is fighting to raise awareness about the pollution of the oceans. This time they partnered with Adidas, and a part of the earnings will be donated to the nonprofit organization Sea Shepherd. Cyrill Gutsch from Parley and Captain Paul Watson from Sea Shepherd also attended the presentation of Stella’s Resort 2018 Collection.
The supermodel Karlie Kloss is the star of the advertising campaign. In the pictures, you can see Karlie rocking Stella’s designs while doing yoga poses and running in the woods. The collection will be available starting from July 15. Even if you are not a sportswear lover, this vibrant collection will make you want to buy all of the pieces. It is the perfect line that combines sustainable materials, stylish designs, and sportswear for any outdoor activity.
Photo Courtesy: Adidas by Stella McCartney
The ultra-popular Kendall Jenner announced her official collaboration with the sports brand Adidas. The 21-year-old model used her Instagram to deliver the latest news. She is going to be the new member of the Adidas family and their brand ambassador.
For some time now there were rumors circulating in the celebrity world about this collaboration. Kendall heated up those rumors two weeks ago, when she posted a photo of her as a child wearing an Adidas T-shirt and track pants. On Wednesday, she finally revealed the news with a boomerang video on her Instagram. On the video, you can see her riding a golf cart in front of a wall with the Adidas logo on it and the words “Welcome to the family”. Jenner wears a black tracksuit from the brand and their famous Gazelle sneakers. Kendall and Adidas didn’t share much details, so all we can do is eagerly wait for more information.
A post shared by Kendall (@kendalljenner) on
“A longtime fan of the brand, Kendall embodies the spirit of Adidas Originals as a creative force shaping the world today by challenging the status quo in her very own way. A classic icon, Kendall is a true Original and we welcome her to our family.”- officials from Adidas stated.
Kendall has been seen in many looks that featured pieces from the German sportswear brand, starting from simple white sneakers, crop tops, black track pants and more. The model has perfected her athleisure style and found the perfect way to implement sportswear in her everyday unique outfits. The collaboration also runs in the family. Her brother-in-law Kanye West is an ambassador for Adidas. His Yeezy collections were a great success, and Kendall was one of the celebrities that had a chance to proudly wear the limited-edition pieces.
The young model is definitely one of the most wanted in the fashion world. Adidas is just an addition to the many current contracts between Jenner and other huge world-known companies. She scored big campaigns with the cosmetic company Estee Lauder, the fashion brand Marc Jacobs, Calvin Klein, Pepsi and much more. She is the third most paid model for 2016.
Adidas has teamed up with many celebrities in the past including Selena Gomez, Pharrell Williams, Pep Guardiola, Karlie Kloss, Lionel Messi and many others. It is one of the most famous sportswear companies in the world with millions of loyal customers.