Donna Karan Launches DKNY My NY Fragrance
Especially for those, who appreciate innovations in fashion and especially look forward to updates in the perfume industry Donna Karan has a spanking new surprise! In other words here comes the DKNY My NY fragrance, which sort of combines the ideological peculiarities of the revolting and creative nerve we always find in DKNY creations, with the traditionally timeproof principles and classic features, thus introducing an absolutely wanna-have scent for your personality statement and confident looks. Popular singer Rita Ora is the face of the ad images, adding her charisma to the image of the perfume thus expanding the army of fans and followers.
Speaking about this collaboration, Rita Ora told WWD, “Donna’s a very powerful and confident woman. She comes across as very strong, and that’s what I love about her line. It’s a very confident, energetic line and it’s about women who speak their minds. The fragrance celebrates New York City, which is unlike anyplace else in the world. I love the idea of being part of a campaign that captures the spirit of New York and the stories of women here, passionate about their dreams.”
As for Donna Karan, she also appreciates the great influence and the great personality of Rita stating; “If Rita can’t sell it, I don’t know who can. You’ve got a young, hip woman of New York speaking about it, a woman who goes from day to night. I think Rita’s a great representative of DKNY. She’s full of life, she’s about what everyone wants to feel — energy. And I find her ageless. She’s like this Energizer bunny who can wear anything from track shoes to stilettos, DKNY to Donna Karan. I love the girl as a person, too. She walks the talk.”
Trudi Loren, senior vice president of corporate fragrance development for the Estée Lauder Cos. Inc. is the creator of the scent, working in partnership with International Flavors & Fragrances. The notes of the fragrance are the following:
• Pink pepper
• Egyptian jasmine,
• Freesia and orris root
• Patchouli Heart LMR
• Vanilla absolute
Talking about the availability of the DKNY My NY fragrance, we can also tell you that it’s going to be released with Eaux de Parfum type scents, offered in three sizes — 1 oz. for $48, 1.7 oz. for $68 and 3.4 oz. for $88 — along with a shower gel, $30; body lotion, $40, and a rollerball, $24. Another super cool and catchy thing about the perfume is the packaging coming with a charming heart-shaped bottle, which also has a silver metallic skyline cap adorned with some graphical and innovative design solutions. In North America, the perfume will be in 2,885 department and specialty store doors in the U.S. and in 1,400 doors in Canada.
Thus if you are interested in the fantastic DKNY My NY fragrance, you just need to wait until the day of its arrival to be able to enjoy all of the benefits it suggests. So follow the DKNY updates and be the star of the show!
Photos courtesy of WWD