CK One Color Cosmetics to Debut in Spring 2012
Beauty alert!! Amazing news for beauty lovers; a new beauty brand is preparing to debut this spring bringing a myriad of high quality, innovative cosmetic products. The Coty Prestige will launch the CK One Cosmetics in spring 2012 and will bring 130 brand new products to the shelves. The label will first be introduced in Spain’s El Corte Inglés in March 2012, and later the collection will be available for its U.S fans already in April. The brand is known for its keenness to satisfy the needs of its customers and for being quite budget-friendly with prices starting at $13. No wonder, CK One Cosmetics is going to be a great competitor for other leading cosmetic labels, such as MAC Cosmetics.
According to Thomas Burkhardt, vice president of marketing for Calvin Klein Fragrances, CK One Cosmetics will certainly be alluring to clients for its quality products and affordable prices. He told WWD that: “We felt we could fill a white space of opportunity in the market: affordable designer cosmetics and we believe the price positioning will also make us alluring to retailers. Every other cosmetics brand seems to be about transforming an individual, CK One color offers a simplified approach to beauty that embraces individualism and defies stereotypes, with boundary-pushing edginess and individuality in its DNA, the CK One color vision of beauty begins with revealing your authentic, real beauty and never hiding it. CK One color is not about transformation or dramatization. It’s about looking real, defining yourself and adding intensity.”
The exciting collection signed CK One is supposed to bring innovative products, which will provide color variety and which are youthful and refreshing. Eye shadows, lip glosses, 3in1 face makeup and lipsticks will be the first products from this new makeup label.
The marketing team behind CK One has already been working hard to create attention-grabbing ads and with such names as Lara Stone, Abbey Lee Kershaw, Eliza Cummings, Fei Fei Sun, Ehren Dorsey and more the result will certainly be promising. About the brand’s aim, Catherine Walsh, senior vice president of American Fragrances for Coty Prestige, told WWD that: “CK One has maintained its status as an iconic global brand since it first launched in 1994. With the introduction of CK One color cosmetics we go beyond fragrance, addressing the consumer’s desire to define their individuality. The new campaign, combined with innovative products, continues the CK One legacy of authenticity and accessibility by connecting consumers with the brand in a modern and vibrant way.”
CK One will feature products divided into different categories according to their style. The Look Real products will target to perfect the complexion and will bring concealers and foundations. The Define Yourself products will help to define the facial features and here you’ll find bronzers, mascaras and blushes. Last but not least, the Add Intensity group will contain color cosmetics, such as eye shadows, lip glosses and lipsticks.
In US you can get CK One products exclusively at Ultra, so wait a little and be the first to give them a try.
Photos courtesy of WWD.com