Yamamay Fall 2012 Lingerie Collection

With the cold season officially here, everyone is advised to start revitalizing their wardrobes and the best way to do it is to start from the base, the lingerie drawer. Italian label Yamamay has already unveiled its chic fall collection and there are so many amazing styles available that you’ll definitely desire to start building your lingerie drawer from zero. Featuring beauty Ariadne Artiles, the newest Yamamay fall 2012 lingerie lookbook brings sultry and romantic lingerie sets ideal for voguish women and girls, who love all-things-beautiful and trendy.


The Yamamay fall 2012 lingerie collection draws inspiration from the Mediterranean and the 50s glamour. This is best reflected in the campaign of the brand, shot by fashion photographer Umberto Barone in Capri, in a bedroom location with the beautiful view of the ocean and the rocks. A high dose of romantic allure and sophistication comes from the gorgeous Yamamay lingerie designs, which every girl would dream to have.


Soft colors, delicate lace, flirty frills, lace and cute bows, as well as lovely prints decorate these chic and feminine designs, making them really unforgettable. So dramatic and bold, the Yamamay fall 2012 lingerie collection perfectly evokes the brand’s signature luxurious style. There are chic bra sets, delicate babydolls, sleepwear and sexy corsets, all in one word everything for feeling hot day and night. Already tempted? Get your favorite designs and tempt yourself!

Photos courtesy of Yamamay