Prints are so totally in this summer! Zara, that incredibly large Spanish retailer founded in 1974 will be celebrating its 41st birthday this year, in but a few days. We have fallen in love with the latest Zara summer 2015 print collection that the label has newly released, which truly has us agreeing with Louis Vuitton fashion director Daniel Piette’s words stating that Zara is quite possibly “the most innovative and devastating retailer in the world.” That is truly a huge claim, particularly coming from such an esteemed designer himself.
Unlike other retailers, Zara controls nearly everything in its value chain, from the designing to the manufacturing and finally the distribution of the products, which include everything from men’s and women’s clothing, tops and bottoms, shoes and accessories, as well as cosmetics and otherwise. It is no wonder it can create such a diversified collection year after year, currently revealing its print heavy line-up for the summer season. Everything from jumpers to dresses, tops and trousers have different prints available, from the smaller, more delicate designs to the bolder, larger and more captivating creations. It is all so very lovely and the trend tends towards the use of floral drawings that fully embody the spring and summer seasons in bloom.
We see lovely printed dresses appear in washed out pastels and a more vintage color palette, while following the season’s fashion trends to the tee. We have the frilly short sleeves and the plunging necklines, the cinched in waist and the slit up the thigh to give the whole look a rather rustic innocent yet entirely open to exploring feel. It is daddy’s little girl all grown up and ready for her first sexual adventures it seems here.
Prints are not just restricted to dresses as well, nor need to be paired with a plain color. Zara proves that mixing two types of floral prints is actually quite doable, while appearing on flounce shirts and high waist shorts that have hems falling loosely to mid-thigh. The bodies look comfortable in these looks, even if we might find the combination of double floral prints a bit too much to take in at once. It is, after all, quite bright, especially with its white background and immense contrast against the lighting.
While the floral shirt with shorts combination might be a little much for many of us, the twin sets with the midi skirts and the crop tops are a whole lot more palatable and even quite desirable. Smaller, daintier flowers on top and bolder, larger, more in-your-face looks on the skirt make for an awesome combination that looks positively ravishing. High waists, pleats and floral prints give this look a bit of a ditzy country girl feel, though you can always replace the cropped top with a printed shirt instead that is tucked into the cinched tight waist.
One look that we are absolutely in love with though is the black background version of a two piece that looks like a jumpsuit, silken fabric and all, with yellow flowers crawling all over the place. The wraparound style top allows for a plunging neckline, while the matching trousers are very loose and flow with the wind, caressing the body underneath with equal tenderness.
Photos courtesy of Zara